Comments on: One Compelling Video Idea for You to Steal

By: 4 Critical Website Mistakes That Kill Your Business - Blue Kite Marketing

4 Critical Website Mistakes That Kill Your Business - Blue Kite Marketing — Wed, 01 May 2013 12:45:47 +0000

[...] Or, integrate video into your website content by interviewing members of your team, offering how-to guides answer questions as Gini Dietrich does with Facebook Question of the Week. [...]

By: Your Corporate Website: Four Deadly Mistakes by @lauraclick

Your Corporate Website: Four Deadly Mistakes by @lauraclick — Tue, 26 Mar 2013 17:10:19 +0000

[...] Or, integrate video into your website content by interviewing members of your team, offering how-to guides answer questions as Gini Dietrich does with Facebook Question of the Week. [...]

By: Spin Sucks: Professional Development for PR and Marketing Pros

Spin Sucks: Professional Development for PR and Marketing Pros — Wed, 06 Mar 2013 18:00:57 +0000

[...] and videos are taking center-stage as the most shared and talked about forms of [...]

By: 7 Ways to Integrate Video Content into Your Marketing EffortsBlue Kite Marketing

7 Ways to Integrate Video Content into Your Marketing EffortsBlue Kite Marketing — Wed, 20 Feb 2013 14:30:57 +0000

[...] great idea is to solicit questions from social networks as Gini Dietrich does with her Facebook Question of the Week. Then, she creates a short video with the answer. This allows people to pick Gini’s brain and [...]

By: ltcassociates

ltcassociates — Tue, 12 Feb 2013 19:37:42 +0000

@ginidietrich Thanks for your advice! I’m afraid my partners fear that replacing that logo up there with a face makes us look “smaller”. What would Coca Cola do? What would John Hancock do?

Behave in the way you want to be perceived. (Or is that there are different conventions for social media than old media…)

By: ginidietrich

ginidietrich — Tue, 12 Feb 2013 14:19:18 +0000

@ltcassociates I will always side on the “a face is more relatable” argument. People buy from people. They don’t buy from logos. That said, there is one organization I interact with a lot that uses their logo and there are two different people who are behind it. It drives me INSANE that I don’t know who I’m talking to when I tweet with them. A simple ^with their initials would probably be enough for me.

By: ginidietrich

ginidietrich — Tue, 12 Feb 2013 14:17:15 +0000

@dbvickery I don’t have polish either…I think that’s what makes it so compelling.

By: ginidietrich

ginidietrich — Tue, 12 Feb 2013 14:16:52 +0000

@C_Pappas REALLY good idea to answer questions asked on LinkedIn.

By: ginidietrich

ginidietrich — Tue, 12 Feb 2013 14:16:15 +0000

@Katjaib I remember, when I started doing videos, you made fun of me because if I had to scratch my nose while recording, I did it and didn’t edit it out. Truth be told, I didn’t know how to edit it out so you got me in all my glory.

By: ltcassociates

ltcassociates — Tue, 12 Feb 2013 03:34:26 +0000

I’ve left this window open on my desktop for 3 days straight until I had time to watch it, and now that I have– Happy Belated Birthday!!!

On a more serious note (what was the group’s opinion on “silly”, are we okay with that?), I think this idea is “off the chain”, and I’m gonna send it to my 2 partners ASAP. But finally, a question that’s 100% related to the topic of your video itself:

Our company (LTCA) has just the one Twitter account, which I (co-owner and SVP) operate. My question for you is: should the avatar show my face or our logo? For the longest time I argued that my face was more relatable (people engage with people), but was finally won over my my partners (okay, my brothers) that the logo made better branding sense (it was hard to defend my big fat face as anything other than an ego-boost).

What do YOU think?