Gini Dietrich

One Social Media Trend

By: Gini Dietrich | December 15, 2011 | 

It’s Facebook question of the week time (clap, clap, clap)!

This week, I have a little contest for you. During the video, I show you the view from my hotel room.

The first person to correctly guess where I am will receive a free copy of No Bullshit Social Media by Jason Falls and Erik Deckers.

And, as an extra bonus, if you not only name the city, but the exact hotel where I’m staying, you’ll win an Arment Dietrich Rabbit wine opener.

No cheating. And my team is not allowed to participate. Or tell anyone where I am.

I repeat. NO. CHEATING.

On to the question at hand.

I got some silly questions this week.

Brankica Underwood asked:

What is your favorite Facebook app? And you can’t say Angry Birds.

First of all, I didn’t know I could play Angry Birds on Facebook. This could be trouble. Secondly, what do you mean I can’t say Angry Birds? I LOVE Angry Birds. Whenever they update new levels, I stop what I’m doing to play. I have a problem.

Steve Bitter asked:

When are you going to bring your bike to Arizona and ride with me?

I need to do that, Steve. My friend Abbie Fink would be really happy if I did. But wouldn’t you rather take your bike to Utah and meet me there?

Roger Smith asked:

After getting their attention with the oh so important profile photo how do we shift the emphasis to other less obvious strengths i.e. personalety, integrety or spelling? thanks!

Roger, that hurts my eyes. They may actually begin bleeding.

Steve McKee asked:

Why don’t more people like me? (I guess that goes beyond Facebook). Sigh.

That made me sad for Steve. There are lots of us who like you, Steve! We really do.

But, as much as I really don’t want to do this because I’ll never hear the end of it, Ryan Cox is the big winner of the video answer today.

He ought to be…he submitted five questions. He had a good chance that one of them would be good.

Drumroll, please. His question is:

If you can hang your hat on only ONE trend for 2012 that you aren’t currently using, but predicts you will be — that trend is what??

The answer is in the video below (or you can view by clicking here).

Now it’s your turn. What trend do you see coming that you’re not currently using, but will be soon?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Holy Crap! You’re in my house! When did you get here?

    • ginidietrich

      @KenMueller LOL!! I’ve been hiding in the basement.

      • @ginidietrich Um, trust me. That’s the last place you want to hide….remember the problems I”m having down there?

        • ginidietrich

          @KenMueller That’s why I’m hiding down there. I know you’re not coming down anytime soon.

        • @ginidietrich Oh I spend WAY too much time down there these days.

  • Do I get more than one guess? 😀 Orlando

    • ginidietrich

      @smccollo Not Orlando. But good guess, based on the trees.

  • kelleygibson

    I’m going to guess Los Angeles, but the traffic is moving way too fast so that’s probably incorrect. 🙂

    • ginidietrich

      @kelleygibson LOL! What if I said the time was 2 p.m.?

      • kelleygibson

        @ginidietrich 2 p.m.? Then I think I guessed wrong with L.A.! If that was an L.A. freeway, people would be leaving their cars & walking on foot R.E.M. “Everybody Hurts” video style by 2pm, I think! I’m pretty sure afternoon rush hour starts at 10am. 🙂

        • @kelleygibson@ginidietrich My worlds are colliding again.

        • kelleygibson

          @jasonkonopinski@kelleygibson@ginidietrich That’s because great minds think alike, @jasonkonopinski ! 🙂

        • @kelleygibson@ginidietrich I live in LA and we do see freeways that move on a regular basis. It almost looks like the Bonaventure in downtown.

  • Convergence of geo-location services with loyalty programs is one that I can’t ignore. Think LevelUp (which has deployed in Chicago if I’m not mistaken) from the guys behind SCVNGR.

    • ginidietrich

      @jasonkonopinski We use BellyFlop here. It’s EVERYWHERE. They launched about six months ago and did excellent work in getting into the boutique stores. It’s pretty impressive.

      • @ginidietrich LevelUp also has one of the most innovative uses of QR codes that I’ve seen recently. Link your CC with the app & it generates a unique CR code that can be scanned POS for the rewards (discounts for first use, etc that scales from there).

        I see the ‘closed-gate’ social network (i.e Path) gaining lots of traction, too. For one, the Path UI is just gorgeous and they truly understand UX at a fundamental level. I geek out whenever I see the radial menu. It integrates core functionality from Instagram (filters, etc) and mobile tagging. Really well done.

        • ginidietrich

          @jasonkonopinski I can’t get addicted to Path. I like that I can update my social networks from one app, but I can’t see what others are saying. I no likey.

        • @ginidietrich Really? You can’t see other’s posts in Path? Something’s squirrelly.

        • ginidietrich

          @jasonkonopinski Yeah, I can see other posts. I just can’t see my FB or Twitter friends…unless they’re in Path. So I still have to go to FB and Twitter.

        • @ginidietrich Um, that’s kind of the point of the closed garden. #justsaying 😉

        • ginidietrich

          @jasonkonopinski I no likey!

        • @ginidietrich Also, I dropped an article for you on your FB wall. Former CD of TWBA/Chiat/Day talks about his experiences working with Steve Jobs.

  • ericamallison

    @ginidietrich Darnit! I really want to guess that City!!! I’m thinking Sunbelt…Southeast. Spending an inordinate amount of time searching!

    • ginidietrich

      @ericamallison Think differently.

      • ericamallison

        @ginidietrich Gotcha!

  • ToddBartlett

    I am going to guess that you are in Jacksonville, FL

    • ginidietrich

      @ToddBartlett Good guess. But no.

  • John_Trader1

    I’m going to say Tampa, FL. but I’m not confident about that.

    • ginidietrich

      @John_Trader1 Not Tampa, either.

  • San Diego?

    • ginidietrich

      @KenMueller I thought I was at your house? (and not San Diego)

      • @ginidietrich oh, so I win?

        • ginidietrich

          @KenMueller Um, no.

        • @ginidietrich dang. Vegas?

        • @KenMueller@ginidietrich its alaska i can see russia from her room.

        • @HowieSPM@ginidietrich I always knew she was a double agent!

  • rustyspeidel

    Convergence. Vertical integration across departments. Social marketing goes organic and becomes a core aspect of every activity.

    • ginidietrich

      @rustyspeidel I should hire you to promote my book.

  • jocmbarnett

    @ginidietrich With the palm trees, sunshine & graffiti, looks like you’re LA, maybe Burbank (count as a double guess?)

    • ginidietrich

      @jocmbarnett Dang you’re good!

      • jocmbarnett

        @ginidietrich What? I got it right!?!

        • ginidietrich

          @jocmbarnett You did! I haven’t been to the blog to see if someone got to it first.

        • jocmbarnett

          @ginidietrich Cool! Getting “Where in the World is Gini” right is so much better than winning Moron of the Week ;-D

        • ginidietrich

          @jocmbarnett That was funny!

        • jocmbarnett

          @ginidietrich I hoped so. Like email, Twitter doesn’t always translate my dry sense of humor very well. 🙂

        • ginidietrich

          @jocmbarnett I’m a big fan of dry senses of humor.

        • jocmbarnett

          @ginidietrich 😀 But I think I’ll stop pushing my luck today. Friday’s waiting to mug me before I can get to Saturday. Safe travels home!

  • rustyspeidel

    Also, I won’t even tell you how many times I got called Waldo in the early days. Jaysus.

    • ginidietrich

      @rustyspeidel What? Really?

  • maryhruth

    Los Angeles somewhere

    • ginidietrich

      @maryhruth LA it is! You are the winner of No Bullshit Social Media. And @kelleygibson , you second guessed yourself, so I’m going to send you a copy of Predictable Success. Both of you send me your addresses and I’ll get the books out to you. Can DM or FB message them to me.

  • I don’t think you can play Angry birds on FB but nothing surprises me with you so I had to say it :)Mmmmmm, Houston???

    • ginidietrich

      @Brankica Mmmm…No.

  • katdstry

    @kmueller62 hey sir, mind linking me to that youtube video with all the stats on social media you showed? not for content for the design

    • kmueller62

      @katdstry my computer is about to die, but google social media revolution. it was either the original version or the 2nd version,

      • katdstry

        @kmueller62 THANK YOUUUU

    • kmueller62

      @katdstry not the new one

  • No guess on location (since I already have a copy of Jason and Erik’s book), but I will take a moment to say it’s a wonderful engaging read that turns a lot of SoMe ‘truisms’ on their ear.

    • @jasonkonopinski social media causes revolutions and cures cancer.

      • @HowieSPM Oh right. Silly me. 😉

        • @jasonkonopinski oh it will skin and clean a deer too.

      • @HowieSPM@jasonkonopinski It also squelches revolutions and causes cancer!

        • ginidietrich

          @KenMueller@HowieSPM@jasonkonopinski Oy.

  • HLeichsenring

    Seattle? hotel brighton?

    Kind regards from Germany


    • ginidietrich

      @HLeichsenring Great guess, but no.

  • vmaione

    Embassy Suites in Tampa?

    • ginidietrich

      @vmaione Nope, but great guess, with the palm trees. You’re the third person to guess Tampa. That’s interesting.

  • hazelwoodmkting

    @ginidietrich Could it be somewhere like Denver? It looks to much like most South Western cities to me. Is that even the right region?

    • ginidietrich

      @hazelwoodmkting It’s further west.

      • hazelwoodmkting

        @ginidietrich Sacramento perhaps?

        • ginidietrich

          @hazelwoodmkting Much closer!

        • hazelwoodmkting

          @ginidietrich sure many have got by now but LA perhaps..?

  • MediaLabRat

    Got it! You are staying in the Los Angeles Marriott Downtown,333 South Figueroa StreetLos Angeles, CA 90071, off the 110. Will clue you in how I figured it out if you are interested 🙂 cc anneweiskopf

    • @MediaLabRat 17 years in LA and driving that freeway never looked like that minus the crappy mural. which seems the street artists fixed 8) but i recognized the mural.

      • MediaLabRat

        @HowieSPM Ya close to the 101 and Dodger Stadium. The tag 167v in the mural was the clue that broke this mystery wide open 🙂

      • @HowieSPM@MediaLabRat Howie, you missed out on LA Live. They have done wonders with it.

    • ginidietrich

      @MediaLabRat @anneweiskopf Did you cheat??

      • MediaLabRat

        @ginidietrich@AnneWeiskopf You said no cheating! Of course I didn’t cheat…the key was googling the graffiti tag 167v that I was able to observe at 27 sec into the vid. That lead to this flickr site: That had a video that had the graffiti in it and identified the location as the 110…crazy lucky! Then was onto to Google maps, overlaying hotels onto the map of LA. I just worked my way up the 110. Just good old fashioned detective work…took about 10 min.

        When you find the hotel on Google maps, blow it up, you can see the graffiti as clear as day across the street, it is pretty cool. We are all about creative problem solving here at Internet Media Labs 🙂

        • AnneWeiskopf

          @MediaLabRat Damn – if I knew you were so hard up for a wine opener I would have bought you one! ps – nice pitch for IML too…@ginidietrich

        • ginidietrich

          @MediaLabRat Wow. Just wow. DM me your address and I’ll get the wine opener sent to you. Wow.

        • MediaLabRat

          @AnneWeiskopf @ginidietrich don’t be a hater, AW, just appreciate the mad skills 🙂 Gini, will DM u in a bit, was fun playing!

        • AnneWeiskopf

          @MediaLabRat *sigh* touche! @ginidietrich

  • CheriLesueur

    I don’t know where you are but I want to stream yoga to my TV from a ipod, so I am excited to see what this next year will bring

    • ginidietrich

      @CheriLesueur You can do it now, if you have Apple TV. I stream yoga and pilates through the air card.

  • edeckers

    @ginidietrich Is the Ryan Cox you mentioned in your video from Indy? If so, I know that guy! He’s @Coxymoney.

    • ginidietrich

      @edeckers You are correct! @coxymoney

  • neicolec

    @ginidietrich Why not a copy of your upcoming book?

    • ginidietrich

      @neicolec It’s not out yet. Not til May.

  • omg you are in justin bieber’s vegas penthouse! does Mr. D know this?

    • ooops is that Tebow in the background? bdorman264 @KenMueller do we approve of this liaison?

      • @HowieSPM@KenMueller Oh no, not Tebow……

    • ginidietrich

      @HowieSPM SHHHHH!

  • I have yet to watch the video, but clearly the answer is Mrs. Plum in the Study with the Scythe.

    • AnneWeiskopf

      @JamesDBurrell2 Colonel Mustard in the Billiard Room with the Noose.

      • ginidietrich

        @AnneWeiskopf@JamesDBurrell2 These “Clue” guesses made me LOL!

  • Shot in the dark – Santa Monica.

    • ginidietrich

      @Maranda Soooo close!

  • I’d like to guess…Republic of Kiribati…Howard Johnsons.

    • ginidietrich

      @ExtremelyAvg You’re so smart!

  • danielnewmanUV

    Any! RT @ginidietrich Head over to @spinsucks and tell us the one social media trend you have yet to implement

  • kkozimor

    Orlando — World Center Marriott Resort?

    • ginidietrich

      @kkozimor Well, the Marriott part is right. But not Orlando.

  • I say the big trend we are going to see is more and more folks will find work through social media. Not just marketing/PR jobs, but even administrative jobs and many others will first be filled using social channels. The days of a traditional job search are over.

    Do I get a dollar for that one?

    If you are in Vegas, say hi to Elvis for me!

    • ginidietrich

      @NancyD68 You definitely get a dollar for that one! And, um, Elvis is dead.

      • @ginidietrich Listen, if I ever (God help us all) get married again, I am totally getting married by an Elvis impersonator. Not Fat Elvis either. I want Hot, Young Elvis! Yeah baby!

        • ginidietrich

          @NancyD68 Oh. Dear.

        • @ginidietrich You would totally come. Don’t lie to the nice people.

        • ginidietrich

          @NancyD68 Oh I’d be there. But I’d be making fun of you the entire time.

        • @ginidietrich You are such a dork. You do know that right?

  • ginidietrich

    @Coxymoney LOL!!!

  • I want to ask about one “trend” that people say will be hot in 2012 but I have trouble defining – at least in the terms it’s being used:


    I’ve been writing, critiquing, and editing people’s novels for a few years. I know quite a lot about storytelling, and I’d like to teach the craft to anyone who is interested. Yet I can’t find anyone who will tell me just what they mean when they say that storytelling will be a hot trend in marketing and social media.

    So, what can this person with a lot of knowledge teach to help people get a better understanding of the craft and practice of storytelling in terms that y’ins need?

    • ginidietrich

      @wabbitoid I spoke to an audience today that was ONLY interested in storytelling. They’re very advanced, compared to the rest of the country. You need to move to LA.

      • @ginidietrich@wabbitoid LA is a great place to be, but I may be a bit biased about that.

      • @ginidietrich I’ll skip the moving part, but I’ve been writing about storytelling for 4 years now – mostly practicing the craft on complex subjects in an effort to polish my skill and “Show, not tell”. For at least two years I’ve been stressing this to clients now, and they respond. There is a craft to storytelling that is easy to learn but difficult to master – but it is critical to making sense of these jumbles of text we all produce daily.

        I’d like to know more about what people want, since the craft is quite vast on its own. After all, one of the first things in storytelling is “Know your audience”. What skills do people need?

        I can start with a quick summary post if you’d like. 🙂

  • City Club on Bunker Hill

  • Marriott

    333 S Figueroa St., Los Angeles, CA 90071

    • ginidietrich

      @keithprivette So THAT is why you friended me on Foursquare. And that’s cheating.

  • Coxymoney

    @ginidietrich I ask a good question. #justsayin

  • AbbieF

    I’m with Steve Bitter – why don’t you come to Arizona. You can ride outside in the winter…..

    Steve McKee — I like you!

    • ginidietrich

      @AbbieF I knew you’d like that idea!

  • bryanwillmert

    Considering I follow you on every social landscape out there… although i don’t follow you on myspace so almost every platform.. either way you’d say i’m cheating! 🙂 lol

    • ginidietrich

      @bryanwillmert That’s because you can see where I am on Foursquare!

  • Well, apparently it has been guessed. I saw palm trees which could have been in my neck of the woods, but also saw graffiti on the ‘freeway’. One, we don’t allow artists; and two, we don’t have ‘freeways’. So it appears to be some left coast location.

    The only trend I see is a kinder, gentler vibe for all and ‘can’t we all just get along?’ Unfortunately, I don’t think that will be the case but whatever new trend comes along I will certainly make sure I’m in the middle of the road to adopt.

  • That’s an interesting answer. For myself I’d have to say mobile updates. The open rate is much higher, and you can cheat by making much shorter messages with a quick link. There’s a mobile version of my site already, I’m on WordPress so I’ve had that on and off for a while.

    I like your answer though. I’m already working on a project to create a business content channel.

  • AmrSalah

    I have the pleasure to brief you on our Data Visualization software “Trend Compass”. TC is a new concept in viewing statistics & trends in an animated way by displaying in one chart 5 axis (X, Y, Time, Bubble size & Bubble color) instead of just the traditional X and Y axis. Discover trends hidden in spreadsheets. It could be used in analysis, research, presentation etc. In different business sectors, to name a few we have Deutsche Bank, NBC Universal, RIM,  Vanguard Institutional Investor, Ipsos, Princeton University as our clients. Link on Drilling feature (Parent/Child) – Just double-click on any bubble: NBC presentation on TED using Trend Compass exported Videos on CNN Money/Fortune: Link on our new Geographical Trend Compass (Earthquake in Japan – Mag vs Depth vs Time): Link on Ads Monitoring on TV Satellite Channels. Link on UK Master Card vs Visa performance : Links on Funds: Link on other KPIs : Link on Chile’s Earthquake (Feb 27th 2010): on weather data : Bank link to compare Deposits, Withdrawals and numbers of Customers for different branches over time: Misc Examples : Princeton University project on US unemployment : A video presentation by Professor Alan Krueger Bendheim Professor of Economics and Public Affairs at Princeton University and currently Chief Economist at the US Treasury: You can download a trial version. It has a feature to export EXE,PPS,HTML and AVI files. The most impressive is the AVI since you can record Audio/Video for the charts you create. Video on Trend Compass: Since we already develop 3D Virtual Reality applications, please find below a link on a prototype for a new 3D VR Trend Compass application: Regards. Amr SalahTrend Compass TeamEpic