2
16
Gini Dietrich

One Social Media Trend

By: Gini Dietrich | December 15, 2011 | 
125

It’s Facebook question of the week time (clap, clap, clap)!

This week, I have a little contest for you. During the video, I show you the view from my hotel room.

The first person to correctly guess where I am will receive a free copy of No Bullshit Social Media by Jason Falls and Erik Deckers.

And, as an extra bonus, if you not only name the city, but the exact hotel where I’m staying, you’ll win an Arment Dietrich Rabbit wine opener.

No cheating. And my team is not allowed to participate. Or tell anyone where I am.

I repeat. NO. CHEATING.

On to the question at hand.

I got some silly questions this week.

Brankica Underwood asked:

What is your favorite Facebook app? And you can’t say Angry Birds.

First of all, I didn’t know I could play Angry Birds on Facebook. This could be trouble. Secondly, what do you mean I can’t say Angry Birds? I LOVE Angry Birds. Whenever they update new levels, I stop what I’m doing to play. I have a problem.

Steve Bitter asked:

When are you going to bring your bike to Arizona and ride with me?

I need to do that, Steve. My friend Abbie Fink would be really happy if I did. But wouldn’t you rather take your bike to Utah and meet me there?

Roger Smith asked:

After getting their attention with the oh so important profile photo how do we shift the emphasis to other less obvious strengths i.e. personalety, integrety or spelling? thanks!

Roger, that hurts my eyes. They may actually begin bleeding.

Steve McKee asked:

Why don’t more people like me? (I guess that goes beyond Facebook). Sigh.

That made me sad for Steve. There are lots of us who like you, Steve! We really do.

But, as much as I really don’t want to do this because I’ll never hear the end of it, Ryan Cox is the big winner of the video answer today.

He ought to be…he submitted five questions. He had a good chance that one of them would be good.

Drumroll, please. His question is:

If you can hang your hat on only ONE trend for 2012 that you aren’t currently using, but predicts you will be — that trend is what??

The answer is in the video below (or you can view by clicking here).

Now it’s your turn. What trend do you see coming that you’re not currently using, but will be soon?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

124 comments
Tinu
Tinu

That's an interesting answer. For myself I'd have to say mobile updates. The open rate is much higher, and you can cheat by making much shorter messages with a quick link. There's a mobile version of my site already, I'm on WordPress so I've had that on and off for a while.

I like your answer though. I'm already working on a project to create a business content channel.

bdorman264
bdorman264

Well, apparently it has been guessed. I saw palm trees which could have been in my neck of the woods, but also saw graffiti on the 'freeway'. One, we don't allow artists; and two, we don't have 'freeways'. So it appears to be some left coast location.

The only trend I see is a kinder, gentler vibe for all and 'can't we all just get along?' Unfortunately, I don't think that will be the case but whatever new trend comes along I will certainly make sure I'm in the middle of the road to adopt.

AbbieF
AbbieF

I'm with Steve Bitter - why don't you come to Arizona. You can ride outside in the winter.....

Steve McKee -- I like you!

wabbitoid
wabbitoid

I want to ask about one "trend" that people say will be hot in 2012 but I have trouble defining - at least in the terms it's being used:

Storytelling.

I've been writing, critiquing, and editing people's novels for a few years. I know quite a lot about storytelling, and I'd like to teach the craft to anyone who is interested. Yet I can't find anyone who will tell me just what they mean when they say that storytelling will be a hot trend in marketing and social media.

So, what can this person with a lot of knowledge teach to help people get a better understanding of the craft and practice of storytelling in terms that y'ins need?

NancyD68
NancyD68

I say the big trend we are going to see is more and more folks will find work through social media. Not just marketing/PR jobs, but even administrative jobs and many others will first be filled using social channels. The days of a traditional job search are over.

Do I get a dollar for that one?

If you are in Vegas, say hi to Elvis for me!

kkozimor
kkozimor

Orlando -- World Center Marriott Resort?

Maranda
Maranda

Shot in the dark - Santa Monica.

JamesDBurrell2
JamesDBurrell2

I have yet to watch the video, but clearly the answer is Mrs. Plum in the Study with the Scythe.

Howie Goldfarb
Howie Goldfarb

omg you are in justin bieber's vegas penthouse! does Mr. D know this?

CheriLesueur
CheriLesueur

I don't know where you are but I want to stream yoga to my TV from a ipod, so I am excited to see what this next year will bring

MediaLabRat
MediaLabRat

Got it! You are staying in the Los Angeles Marriott Downtown,333 South Figueroa StreetLos Angeles, CA 90071, off the 110. Will clue you in how I figured it out if you are interested :) cc @anneweiskopf

Howie Goldfarb
Howie Goldfarb

@MediaLabRat 17 years in LA and driving that freeway never looked like that minus the crappy mural. which seems the street artists fixed 8) but i recognized the mural.

wabbitoid
wabbitoid

@ginidietrich I'll skip the moving part, but I've been writing about storytelling for 4 years now - mostly practicing the craft on complex subjects in an effort to polish my skill and "Show, not tell". For at least two years I've been stressing this to clients now, and they respond. There is a craft to storytelling that is easy to learn but difficult to master - but it is critical to making sense of these jumbles of text we all produce daily.

I'd like to know more about what people want, since the craft is quite vast on its own. After all, one of the first things in storytelling is "Know your audience". What skills do people need?

I can start with a quick summary post if you'd like. :-)

NancyD68
NancyD68

@ginidietrich Listen, if I ever (God help us all) get married again, I am totally getting married by an Elvis impersonator. Not Fat Elvis either. I want Hot, Young Elvis! Yeah baby!

MediaLabRat
MediaLabRat

@ginidietrich@AnneWeiskopf You said no cheating! Of course I didn't cheat...the key was googling the graffiti tag 167v that I was able to observe at 27 sec into the vid. That lead to this flickr site: http://www.flickr.com/photos/xavierone/5684884684/in/photostream/ That had a video that had the graffiti in it and identified the location as the 110...crazy lucky! Then was onto to Google maps, overlaying hotels onto the map of LA. I just worked my way up the 110. Just good old fashioned detective work...took about 10 min.

When you find the hotel on Google maps, blow it up, you can see the graffiti as clear as day across the street, it is pretty cool. We are all about creative problem solving here at Internet Media Labs :)

MediaLabRat
MediaLabRat

@HowieG Ya close to the 101 and Dodger Stadium. The tag 167v in the mural was the clue that broke this mystery wide open :)