Gini Dietrich

Top Five Stories for Week Ending Sept. 3, 2010

By: Gini Dietrich | September 3, 2010 | 
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Happy Labor Day weekend! When we were kids my dad told us that Labor Day was for work and we’d end up helping in the yard…tilling the garden, mowing the lawn, washing the car, or (sometimes) big projects like laying new concrete. Not our idea of fun. I hope you’re getting off work early today to enjoy your long weekend without working. We close the office [&hellip... Read More
Gini Dietrich

How Do We Get On the First Page of Google?

By: Gini Dietrich | September 2, 2010 | 
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Nicole Ashton asks on the Arment Dietrich Facebook wall, “How do we get on the first page of Google without paying an arm and a leg?” I have three resources for her, ranging from free to $500 per month. Which resources do you recommend?? (If you’re receiving this via RSS and can’t view the video, click here)... Read More
Arment Dietrich

Four Challenges Facing Location-Based Services

By: Arment Dietrich | September 1, 2010 | 
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Guest post by Mike Schaffer, social media and online marketing manager at Iostudio. Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places, I see four major challenges facing location-based services. For all the hype, only four percent of adults are using these services (not to mention the 84 percent of adults who have no idea what they are). Clearly, not a ton [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending August 27, 2010

By: Gini Dietrich | August 27, 2010 | 
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Last week Daniel Hindin and I had a Twitter brainstorm while I was in LA and he was in our office. While we were talking to one another, because it was publicly, a few of our friends jumped in to help. The idea? A round-up of five blogs, articles, videos, podcasts, or columns from the week that you should read/listen to/view. We have decided to do the [&hellip... Read More
Arment Dietrich

Brand Image: You Are What Your Followers Say You Are

By: Arment Dietrich | August 26, 2010 | 
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Guest post by Steve McKee, president of McKee Wallwork Cleveland. We’ve all heard the expression you are what you eat. As a columnist and author, I’ve come to understand in many ways that you are what you write. But social media has given us an entirely new way of understanding our personal brand image: You are what your followers say you are. Currently, more than 100 [&hellip... Read More
Gini Dietrich

How Important Is It to Unplug

By: Gini Dietrich | August 26, 2010 | 
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My good friend Angelica Colantuoni asks, “How important is it to unplug? How often do you unplug to refresh?” My answer is in the video. What say you? (If you can’t view this in your RSS feed, please click here)... Read More
Arment Dietrich

Back to the Future of Social Media

By: Arment Dietrich | August 23, 2010 | 
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Guest post by Joey Strawn, president of Empty Jar Marketing and blogger at JoeyStrawn.com. I’m about to take you back to the future of social media. Because the future is here. Now. Growing up, my favorite movies dealt with how the future would turn out. I would watch and re-watch “Logan’s Run,” “Blade Runner,” “Star Wars,” and of course, “Back to the Future, Part II.” When [&hellip... Read More
Gini Dietrich

Facebook Places: Be Cautiously Curious

By: Gini Dietrich | August 23, 2010 | 
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Now that Facebook Places (a location-based tool that is likely going to compete with Foursquare and Gowalla) has been in full force for a few days, have you tried it? It’s kind of a fun little tool, from a personal perspective, and we’ll talk here about the business implications, but I say be cautiously curious. Several weeks ago, Facebook opened the platform to search engines, which means a few [&hellip... Read More