Arment Dietrich

Facebook Places: Location Sharing Goes Mainstream

By: Arment Dietrich | August 19, 2010 | 
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Guest post by Barry Graubart, vice president, product strategy & business development for Alacra, a leading content technology company. Facebook announced the launch of Facebook Places, its long-awaited solution for location sharing, a space that’s been driven by upstarts Foursquare and Gowalla. In its announcement, Facebook indicated that Places was built on three tenets... Read More
Gini Dietrich

Using Social Media At Camp: A Question from a Five Year Old

By: Gini Dietrich | August 19, 2010 | 
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Last week, Mr. D was in New York visiting friends and, out of the blue, I received a video question from Sabrina, their five year old daughter. She asks me a question about using social media at camp. Watch her question to me (she’s not old enough yet  to get on Facebook to ask!) and my answer is next. I’m not patient enough to figure out [&hellip... Read More
Gini Dietrich

Is Social Media Forcing Retirement?

By: Gini Dietrich | August 18, 2010 | 
21
When I speak, it’s almost exclusively to entrepreneurs turned CEOs or “hired guns” – the CEOs/COOs hired by the entrepreneur because they know they can’t (or don’t want to) grow a company. You can guess where that audience typically lies…50+ white men. So you can also guess the resistance I get when I begin to talk about the shift in how we communicate and how technology [&hellip... Read More
Arment Dietrich

Three Social Media Marketing Lessons From Wayne Gretzky

By: Arment Dietrich | August 17, 2010 | 
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Guest post by Steve Cunningham, president of Polar Unlimited. Wayne Gretzky is the best hockey player of all-time. Told from a young age that he was too small and too slow to ever make it to the NHL, he wound up proving his detractors wrong by becoming the highest-scoring player in league history. Following are the top three lessons social media can learn from The Great [&hellip... Read More
Gini Dietrich

Einstein Bagels and their Facebook Campaign

By: Gini Dietrich | August 17, 2010 | 
19
This was first published in the August issue of Franchise Times. As a consumer, I am a big fan of Einstein Bagels (give me a honey-whole-wheat with honey almond any day), so it makes sense that I would “like” them on Facebook. Even though I am a fan and although I see them in my stream, I didn’t really pay attention (not even for the free [&hellip... Read More
Arment Dietrich

Social Media Strategy: Grow Sales, Build Brand, or Both?

By: Arment Dietrich | August 16, 2010 | 
14
Is your social media marketing strategy geared toward growing your sales or building your brand? Or are you trying to achieve both? Previous posts of mine about getting more comments on your blog and content versus conversation have engendered debate in the form of blog posts and comments regarding the value of conversation and community in comparison to lead generation and bottom line outcomes. While I’m [&hellip... Read More
Gini Dietrich

The Ghost Blogging Debate

By: Gini Dietrich | August 16, 2010 | 
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On Saturday, I was relegated to the trainer because it was pouring rain at our normal team ride start time. I had to do sprint intervals, which aren’t fun outside, let alone on the trainer, and I was not looking forward to being stuck for nearly two hours.  I was catching up on podcasts and half watching The Food Network, when Mitch Joel’s interview with Mark [&hellip... Read More
Gini Dietrich

Metrics and Tools Used for Social Media Effectiveness

By: Gini Dietrich | August 12, 2010 | 
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Video blog day brings a question outside of the PR industry! Karl Rectanus asks, “We invest time, talent and treasure in traditional and social media; what are the best metrics or measurement tools for knowing if we’re getting ROI?” My answer is here (along with trying to figure out where is the pea puree on Top Chef)…which metrics and tools are you using? (If you’re viewing [&hellip... Read More