Gini Dietrich

Using Social Commerce

By: Gini Dietrich | November 10, 2010 | 
19
Social commerce. According to Wikipedia, “Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. More succinctly, social commerce is the use of social media in the context of e-commerce.” But what does that mean to you... Read More
Gini Dietrich

Holy Crap, Cooks Source!

By: Gini Dietrich | November 9, 2010 | 
153
Holy crap, Cooks Source! What the heck are you thinking?! By now you’ve probably heard that the magazine is in a whole lot of hot water. Monica Gaudio wrote a piece about the origins of apple pie on a website for medieval recipes. She was alerted by a friend that the piece had run in Cooks Source with her byline (the friend just had the intention [&hellip... Read More
Gini Dietrich

Top 5 Stories for Week Ending November 5

By: Gini Dietrich | November 5, 2010 | 
13
In Chicago, we were promised snow last night and we didn’t get snow! Between Utah (my home state) and Colorado already getting snow and it getting close to ski season, I’m really homesick right now (but no, mom, I’m not moving back). It’s funny how long I’ve been gone, yet my heart still longs to be in the mountains from October through March. When Project Jack [&hellip... Read More
Arment Dietrich

Can a Tweet be More Effective than a Super Bowl Ad?

By: Arment Dietrich | November 4, 2010 | 
5
Ford Motor Company believes social networking sites such as Facebook and Twitter can gain them greater word-of-mouth opportunities within their target audiences for less money than Super Bowl ads. “Customers are spending as much time with the mobile smart phone or online as they are watching TV now, so our advertising dollars have to flow to where the people are,” says Jim Farley, Ford’s marketing chief. [&hellip... Read More
Gini Dietrich

Inside PR Is Yours

By: Gini Dietrich | November 3, 2010 | 
13
You may or may not know that I co-host Inside PR every Wednesday with Martin Waxman and Joe Thornley, two of my favorite Canadians (don’t worry Andy Donovan and Danny Brown, I said “of”). The podcast airs every Wednesday and we’re now on episode 27 so I think we’ve finally gotten the hang of it! We discuss our views on everything from PR and communications to [&hellip... Read More
Guest

How Social Media Has Changed the Hotel Business

By: Guest | November 2, 2010 | 
6
Guest post by Ann Manion, president of Hotel Advantage. I would not describe the hospitality industry as a community of early adopters when it comes to social media. As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles. Too many hotels have no track record for responding to online guest [&hellip... Read More
Gini Dietrich

Facebook, drop.io, and Global Domination

By: Gini Dietrich | November 2, 2010 | 
29
If you’ve ever used drop.io to create password-protected sites for your proprietary information, last week’s announcement that they’ve been bought won’t come as a surprise to you. By Facebook. And their founder is joining the Facebook team. I think Facebook is going to beat me to Global Domination with the help of the CEO of drop.io, seemingly-crazy (alright, I’d like to heli-ski, too) Richard Branson-like, son [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 29, 2010

By: Gini Dietrich | October 29, 2010 | 
26
Have you ever fit two weeks into one? That’s how this week has felt, but I have to say that, without Patti Knight, I’d still be digging through emails and would have accomplished nothing. But, because she is a saint and filed emails, answered ones that she could, and left me the ones that could only be answered by me, I got through them all of [&hellip... Read More