Gini Dietrich

Guidelines for Working with Guest Bloggers

By: Gini Dietrich | January 20, 2011 | 
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Chris-Tia Tgin Donaldson asks Gini Dietrich on the Arment Dietrich Facebook question of the week, “What are your guidelines for working with guest bloggers? Do you still invite them to write? Do they mainly approach you? Do you require exclusivity for some period of time?” What we do/require is in my answer below (or click here from your reader). What are your guidelines... Read More
Guest

Never Dedicate a Blog Post to Disagreeing with Someone

By: Guest | January 19, 2011 | 
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Editor’s note: I (Gini) asked Martyn Chamberlin to republish a blog post he wrote last week after I wrote about Chris Brogan’s bigger ear marketing advice. I’m a big believer in listening to all sides of a debate and opening our minds because, you never know, you might change your mind. At the very least, you’ll become more wise and understanding. As humans, we love a good [&hellip... Read More
Guest

Living with the Pregnant Widow

By: Guest | January 17, 2011 | 
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Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. The Russian poet Alexander Herzen wrote that after a revolution we are left with “not an heir, but a pregnant widow…a long night of chaos” in which the old is gone but the new has not yet arrived. Hello, I’m your client. Nice to meet you. Um…thanks, that’s [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Jan. 14, 2011

By: Gini Dietrich | January 14, 2011 | 
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Before I bring you the top five stories of the week, I want to wish a happy birthday to the best mom in the entire world…MINE! Happy birthday momma! I love you tons! And, while not on the list of the stories you should read if you missed them, this morning I was listening to the recap of Ted Williams’s visit with Dr. Phil. Have you [&hellip... Read More
Guest

How a Social Media Release Can Help Spread Your Story

By: Guest | January 10, 2011 | 
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This first ran on Dec. 29, but we’re re-running because most of us didn’t work much that week! Guest post by Andy Donovan, founder and president of Donovan Group Inc. and a proud Canadian. I consider myself a bit of a story teller. And conversely, I enjoy other story tellers. This is why, as a communicator, I enjoy what I do for my clients, as I [&hellip... Read More
Gini Dietrich

The Top Five Stories for Week Ending Jan. 7, 2011

By: Gini Dietrich | January 7, 2011 | 
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Well, I took a couple of weeks off from the top five for obvious reasons, but I’m baaaack! And a crazy week in the news it has been. Groupon is closing a $950MM round of funding (prepping for an IPO, is my guess) and Goldman Sachs invested $450MM in Facebook (prepping for an IPO to beat Groupon to the punch, is my guess). Can anyone hear [&hellip... Read More
Guest

Five Social Media Tips for the Hospitality Industry in 2011

By: Guest | January 6, 2011 | 
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This first ran on Dec. 28, but we didn’t want you to miss it with the holiday time off. And it’s written for the hospitality industry, but we think the tips work well for any industry. Guest post by Didi Lutz, an award-winning public relations professional specializing in the travel and hospitality industry. I believe social media can help the hospitality industry through the Great Recession and give it a [&hellip... Read More
Gini Dietrich

Case Study: Wholesome Tummies Grows Via Facebook

By: Gini Dietrich | January 5, 2011 | 
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This ran in the January issue of Franchise Times so it’s franchise-specific. But I think you’ll really appreciate the case study that comes from building a business through Facebook ads. Think you can’t have an ROI from Facebook? Think again. Wholesome Tummies, a franchise out of Florida, has used Facebook (and Facebook alone) to gain five new franchisees since February of 2009. A business started in [&hellip... Read More