Gini Dietrich

Keyword Analysis: Refresh Your Old Content

By: Gini Dietrich | October 22, 2013 | 
57
By Gini Dietrich A few months ago, I had taken the week off from meetings so I could get Spin Sucks mostly written and start on our 2014 plan. I don’t know if you’ve ever tried writing all day, every day, but it’s not easy. In fact, it gets to the point where you look for other things to do (someone please call me!) to give your brain [&hellip... Read More
Gini Dietrich

Link Building: A Strategy for Content Marketing

By: Gini Dietrich | October 21, 2013 | 
78
By Gini Dietrich Last week, I had the super painful sheer pleasure of attending Sean McGinnis’s Content Jam presentation about search engine optimization (SEO). I wasn’t sure what to expect. After all, he and I debate content and SEO quite often (every time we’re together), but I begrudgingly admit I learned several things to apply both to the blog here and our client work. His topic, “Link Building [&hellip... Read More
Yvette Pistorio

Gin and Topics: Mumford & Sons Impersonators and Potty Talk

By: Yvette Pistorio | October 18, 2013 | 
23
By Yvette Pistorio This week has been a crazy. Let’s just say I’m calling this week #meetingweekoctober2013 because that’s the kind of week it’s been! My schedule looked a little like this: Monday I (finally) met Amanda Gnat of Orbit Media Studios. I’ve been chatting with Amanda since I started working with Arment Dietrich, so it was great to finally meet her in person. Tuesday was [&hellip... Read More
Randy Milanovic

In SEO, the Details Matter (Except When They Don’t)

By: Randy Milanovic | October 16, 2013 | 
21
By Randy Milanovic You can always tell when a new client had SEO work done on their website in the past. Even though it might not be evident in their actual search position, they tend to drop in, examine proposals, smile politely, and then ask when we are going to start talking about keyword density, tags, anchor text, and the other “nitty-gritty technical details” involved in their search campaigns. [&hellip... Read More
Gini Dietrich

The ROI of Blogging: Brand Awareness and Reputation Generate Revenue

By: Gini Dietrich | October 14, 2013 | 
72
By Gini Dietrich When we started blogging seven years ago, it was a complete disaster. There was no such thing as blogs written about blogging. No such thing as FeedBlitz or email subscriptions. No such thing as social share buttons or Livefyre. Nowhere to go for blogging inspiration. It was just a blank screen, some incomplete thoughts, and a publish button (at least for us it [&hellip... Read More
Gini Dietrich

The Three Things, Edition 52

By: Gini Dietrich | October 13, 2013 | 
5
Welcome to the 52nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and me. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and enter [&hellip... Read More
Gini Dietrich

Gin and Topics: Girls Don’t Poop and Cat Massages

By: Gini Dietrich | October 11, 2013 | 
34
By Gini Dietrich How about that Bears game on Thursday night? Holy cow. I didn’t think they were going to pull it out. I thought, for sure, I was going to have to listen to my friends taunt me about how MY team lost to the 0-5 Giants. Instead I’m listening to how much our defense sucks and how it’s shameful we let the Giants score [&hellip... Read More
Jesse Aaron

Reddit: Five Tips to Earn Front Page Status

By: Jesse Aaron | October 10, 2013 | 
27
By Jesse Aaron In June 2005, the cyber-culture phenomenon known as Reddit was born. Marked as “the front page of the internet” Reddit has the stats to boast. With 60-70 percent of the front page containing images, it’s an appealing place to be. Not only is it visually appealing, it influences the way we communicate, our purchasing habits, and our perceptions of events, people, and companies. As [&hellip... Read More