Mickie Kennedy

Five Epic Twitter PR Fails

By: Mickie Kennedy | September 25, 2013 | 
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By Mickie Kennedy Twitter can be your best friend when things go right, but when they go wrong, boy do they go wrong. Sometimes you don’t just fail, you epically fail. While everyone makes mistakes, there are some Twitter PR fails that are worth highlighting. Here are five examples of what NOT to do on Twitter. Five Epic Twitter PR Fails 1. The WPMI-TV Billboard Late [&hellip... Read More
Yvette Pistorio

Social Media Crisis Management: Lessons Learned from British Airways

By: Yvette Pistorio | September 25, 2013 | 
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By Yvette Pistorio As a community manager, we’re used to disgruntled customers taking to Twitter to vent their grievances about, well, pretty much anything. But this is new! A consumer turned one of these grievances into an ad! If you haven’t heard of it, I’ll recap it for you quickly: Hasan Syed’s parents flew British Airways from Chicago to Paris, and realized one of their bags [&hellip... Read More
Gini Dietrich

Social Media Policy: When Are Your Own Opinions Not Okay?

By: Gini Dietrich | September 24, 2013 | 
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By Gini Dietrich A couple of years ago, I watched a young woman tweet about how much she hated her job and her boss. Part of me wanted to message her to tell her to take that stuff off the public timeline. Clearly she didn’t know what she was doing. And then I saw her boss tweet to her, “No worries. You’re fired.” I’d venture to [&hellip... Read More
Lindsay Bell

The Three Things, Edition 49

By: Lindsay Bell | September 22, 2013 | 
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By Lindsay Bell-Wheeler Welcome to the 49th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip... Read More
Yvette Pistorio

Gin and Topics: Star Wars, Broadway Rap Songs, and End Zone Dancing

By: Yvette Pistorio | September 20, 2013 | 
11
By Yvette Pistorio Another week comes and goes…do weeks seem to be going by really, really fast or is it just me? You know what, don’t answer that! Labor Day weekend has come and gone, my tan is fading, but my favorite season is upon us! Although we did have a few 90 degree days in Chicago a few weeks ago, which was a nice, last [&hellip... Read More
Lindsay Bell

Join DJ Waldow for a Special Livefyre Q&A Today

By: Lindsay Bell | September 18, 2013 | 
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By Lindsay Bell-Wheeler Well, guess what…the cat’s away again today! Gini Dietrich dragged her flu-ridden body to another speaking engagement (she’s wearing a surgical mask, surely!) so I have the great pleasure to play host to the incredible Mr. DJ Waldow! According to DJ, email marketing is NOT dead and if anyone should have an educated opinion on the subject it’s him. He eats, sleeps, and [&hellip... Read More
Rohan Ayyar

Networking: How to Hustle Your Social Network with Grace

By: Rohan Ayyar | September 17, 2013 | 
5
By Rohan Ayyar Social media, if you filter out the useful versus useless battle raging over it, is the ultimate channel for networking. For once, it takes silly handshakes, pretentious nods, and “working the game” out of the equation. With social media, there is no game; there’s just the real you. What comes forth is your real self. Social media is also a great leveller. It brings [&hellip... Read More
Lindsay Bell

The Three Things, Edition 48

By: Lindsay Bell | September 15, 2013 | 
2
By Lindsay Bell-Wheeler Welcome to the 48th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip... Read More
Rebecca Todd

Gin and Topics: Dogs on Banjos, RDJ, and Really Hot Yoga!

By: Rebecca Todd | September 13, 2013 | 
26
By Rebecca Todd Will it surprise any of you to learn that I rode the short bus? (Editor’s Note: Not that there’s anything wrong with that.) Naw, somehow I didn’t think so. As I’ve gone on about in the past, I am from a small town. So small, in fact, it is not a town, but a hamlet. Not a “to be or not to be” [&hellip... Read More