Meriel Lesseig

SEO is Not Dead

By: Meriel Lesseig | January 13, 2014 | 
38
As Google continues to tweak its algorithms to improve the search experience for its users, the old ways of SEO are dying, but the practice is very much alive. Effective SEO strategy focused on keywords and without social isn't a strategy at all. ... Read More
Lindsay Bell

The Three Things, Edition 63

By: Lindsay Bell | January 12, 2014 | 
11
Today's The Three Things brings you climate change and evolution, habits and how they affect us, and, well, getting fat and lazy during winter, and why it's important to change that!... Read More
Gini Dietrich

Gin and Topics: Hollywood and a Visit to Christmas Past

By: Gini Dietrich | January 10, 2014 | 
35
This week's Gin and Topics has Jimmy Fallon and Cecily Strong; Conan, Ice Cube, and Kevin Hart; Kate Winslet and Hugh Jackman; Obama and Spielberg; and the Christmas version of Chatroulette. Happy viewing!... Read More
Jesse Aaron

The Fathead PR Crisis Transformed by Reddit

By: Jesse Aaron | January 8, 2014 | 
54
Reddit intimidates and frightens some PR professionals, but savvy submissions can capture the attention of the communities. Read how Fathead's PR crisis was completely transformed through a mix of humor and good timing... Read More
Lindsay Bell

The Three Things, Edition 62

By: Lindsay Bell | January 5, 2014 | 
18
Welcome to the 62nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip... Read More
Lindsay Bell

Gin and Topics: Ear Wax, Aerobics, Conan, and a Dog!

By: Lindsay Bell | January 3, 2014 | 
34
It's the first Gin and Topics of 2014, and this week we laugh at social ear wax picking, Conan, snow lovers, and the best aerobics video EVER!... Read More
Jerry Low

On Social Media, Girls Rule, and Boys Drool

By: Jerry Low | January 2, 2014 | 
19
By Jerry Low If you’ve been ignoring women as a target demographic in your social media marketing, you are missing out on nearly two-thirds of overall consumer spending. According to Bloomberg BusinessWeek, women “control more than $20 trillion or about 70 percent of global consumer spending.” In a survey conducted by Pew Research Center examining online social media habits for a five-year period (May 2008 to [&hellip... Read More
Lindsay Bell

The Three Things, Edition 61

By: Lindsay Bell | December 29, 2013 | 
8
Welcome to the 61st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (Visual.ly), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip... Read More