Martin Waxman

Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo

By: Martin Waxman | November 19, 2013 | 
By Martin Waxman I always learn a good deal from the reactions/social amplification I get on my Spin Sucks posts. (Thank you for your comments and for sharing.) Last month, I wrote about things the PR world might expect to see in the next 10 years and it spurred a flurry of social activity and conversation in the first day or so and then the interest [&hellip... Read More
Yvette Pistorio

Three Common Social Media Fears and How to Overcome Them

By: Yvette Pistorio | November 18, 2013 | 
By Yvette Pistorio I recently came across an infographic about getting past your social media fears, which brought back memories. I remember when I signed up for Twitter. I had heard of it, but didn’t really understand what the point was. So, I became a lurker – I wanted to figure this thing out because everyone was raving about it. Slowly I began to tweet, but diving [&hellip... Read More
Lindsay Bell

The Three Things, Edition 56

By: Lindsay Bell | November 17, 2013 | 
Welcome to the 56th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Laura Petrolino, Joe Cardillo (, and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and enter your email address or [&hellip... Read More
Gini Dietrich

Gin and Topics: Sad Clown and Wicked Dance Moves

By: Gini Dietrich | November 15, 2013 | 
By Gini Dietrich Well, here we are. Another weekend. Another Gin and Topics. I feel like last weekend was just yesterday, but truth be told, I’m glad there is a week in between my sorrow of the Bears losing to the Lions. Again. This weekend we play the Ravens and I will never hear the end of it from Dallas Kincaid if we lose. If you [&hellip... Read More
Gini Dietrich

Join Ahava Leibtag for a Special Livefyre Q&A Today

By: Gini Dietrich | November 13, 2013 | 
By Gini Dietrich Raise your hand if you create content every day. (My hand is raised.) Raise your hand if there are days you have absolutely no idea what you’re going to write. (My hand is raised.) Raise your hand if your boss or your client wants you to write content for the web that is too self-serving or promotional. (My hand is raised.) I have [&hellip... Read More
Dave Link

How to Create a Social Media Policy that Works

By: Dave Link | November 12, 2013 | 
By Dave Link During the past several years, those of us with careers as social media, marketing, and public relations professionals have seen some crazy changes to the way we all conduct business – the rise and fall of numerous platforms, continual search algorithm updates, and constant upheaval in how we choose to interact with consumers. The one unchanging variable through all of that chaos has [&hellip... Read More
Lindsay Bell

The Three Things, Edition 55

By: Lindsay Bell | November 10, 2013 | 
Welcome to the 55th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss. We’ve been doing this for over a year now, and have a new weekly contributor to introduce you to. Welcome Joe Cardillo, a smarty-pants friend of Spin Sucks who works for in project & business development. So, this week, we bring you three things [&hellip... Read More
Gini Dietrich

Gin and Topics: A Storm Hits Nova Scotia and Moms are Wow

By: Gini Dietrich | November 8, 2013 | 
By Gini Dietrich Big game this Sunday! The Bears, Lions, and Packers are tied for first place in our division…and we play the Lions. As is tradition, Patrick Reyes is driving down from Detroit to go to the game with us. Let’s hope his trip is for naught. For good luck, please join in singing the Bears fight song. Bear down, Chicago Bears. Make every play clear [&hellip... Read More