Brian Vickery

The Spin Sucks Community: A Modern Day Salt Covenant

By: Brian Vickery | August 29, 2013 | 
56
By Brian Vickery I was recently blessed to walk my eldest daughter down the aisle at her wedding ceremony. Besides providing my first opportunity to make a wedding toast as Daddy, this wedding introduced me to the Salt Covenant Ceremony. Of course, I immediately thought of the Spin Sucks community. OK, maybe I didn’t think about this occasionally rowdy, always outspoken bunch of authors and commenters until [&hellip... Read More
dev

The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse

By: dev | August 28, 2013 | 
75
By Jason Konopinski A few weeks ago, I hopped into a 15 passenger van with some of my closest family and started a long drive to Orlando. Our destination? Walt Disney World. My niece and nephew (ages four and two) are eyeball deep in a serious Disney princess and Mickey obsession, so we knew it was time to head down the road (well, 15 hours down [&hellip... Read More
Martin Waxman

Influence Scoring: All Klout(ed) Up and Nowhere to Go

By: Martin Waxman | August 27, 2013 | 
93
By Martin Waxman My experiment with influence scoring started a few weeks back with a post on Spin Sucks about the future of public relations. That post begat a second post on community management as a new model for PR. And that begat a three-point bump in my Klout score! Earlier this month, I wrote about my Klout Bump and, because the wonderfully energetic community here [&hellip... Read More
Lindsay Bell

The Three Things, Edition 45

By: Lindsay Bell | August 25, 2013 | 
10
By Lindsay Bell-Wheeler Welcome to the 45th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that [&hellip... Read More
Susan Cellura

Gin and Topics: An Epic Speech, the Camp Gyno, and Pick-Up Lines

By: Susan Cellura | August 23, 2013 | 
22
By Susan Cellura What’s up with this? The Spin Sucks “crazies” are subjected to my mug two Fridays in a row? FABULOUS! After last week’s #FollowFriday honor, let me tell you it was a pleasure getting to know everyone better. I thoroughly enjoyed all the football talk and other hysterics that went on in our conversations. College football season is only six days away (eight days [&hellip... Read More
Jeff Cann

Influencer Marketing: Five Ways to Strengthen Relationships

By: Jeff Cann | August 22, 2013 | 
18
By Jeff Cann For as long as brands have been in the business of selling, they’ve also been in the business of building and leveraging relationships with influencers – hoping  their opinions and authority might affect others and drive sales. The concept of influencer marketing is nothing new, but what has changed throughout the years is how brands are establishing, nurturing, and leveraging these relationships. Studies [&hellip... Read More
Lindsay Bell

Join Michael Brito for a Special Livefyre Q&A Today

By: Lindsay Bell | August 21, 2013 | 
248
By Lindsay Bell When the cat’s away, the mice will play! Our fearless leader is speaking today so I’ll be filling in at today’s Livefyre Q&A with social business expert and author Michael Brito. And I am STOKED!! I met Michael Brito when I was a Twitter newbie. I can’t even recall how we connected, but to say I was more than a little excited when [&hellip... Read More
Gini Dietrich

The Three Things, Edition 44

By: Gini Dietrich | August 18, 2013 | 
10
By Gini Dietrich Welcome to the 44th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly (I’m back while Lindsay Bell-Wheeler is on vacation!). For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings [&hellip... Read More