Eleanor Pierce

SnapChat and Building Community Where Your Audience is

By: Eleanor Pierce | April 8, 2014 | 
27
Look, I’m not going to lie. I believed until fairly recently that SnapChat’s only purpose was serving as a venue for unwise teenagers to send each other photos of their bits and pieces. But then I started spending time around people who are about a decade younger than I am. And I kept hearing “You’re not on SnapChat??” It wasn't long before I realized that the dedicated SnapChat audience is worth paying attention to, both for individuals and brands... Read More
David Jones

Social Media and Brand Relationships: The Big Lie

By: David Jones | April 7, 2014 | 
27
Is brand relationship building through social media a big, fat lie? Do people want a 'relationship' with your brand? Or do they simply want to feel connected? Finding out how your community perceives your brand, what they value, and what they want from you is always the first step in creating a social presence that connects... Read More
Lindsay Bell

The Three Things, Edition 76

By: Lindsay Bell | April 6, 2014 | 
8
In today's edition of The Three Things, we explore the hottest sports story - and backlash - in years. Parents matter, it seems! We also look at Australia's incredible extinct mega fauna, and creativity. ... Read More
Gini Dietrich

Gin and Topics: Hugh Jackman Sings and a Waitress Will Make You Cry

By: Gini Dietrich | April 4, 2014 | 
12
In this week's Gin and Topics, we have a waitress who will make you cry, Hugh Jackman singing, baby reveal gone wrong, hipsters and their coffee, and the seven day forecast... Read More
Lindsay Bell

Join Gini Dietrich for a Special Livefyre Q&A Today

By: Lindsay Bell | April 2, 2014 | 
359
Spin certainly does suck - but today's super special Livefyre Q & A isn't going to - because it's with Gini Dietrich! Her newest book, Spin Sucks: Communication and Reputation Management in the Digital Age, is out. Ask her anything you want about spin, the digital space, or even global domination. ... Read More
Lindsay Bell

The Three Things, 75th Edition

By: Lindsay Bell | March 30, 2014 | 
8
Imagine you could choose your child's IQ? Would you do it? In today's edition of The Three Things, we look at that, plus, the role big pharma plays in social media - if any - and, the greatest book in the world!... Read More
Gini Dietrich

Gin and Topics: Racist Colorado Skiing and Family Feud

By: Gini Dietrich | March 28, 2014 | 
6
This week's Gin and Topics has a very naughty dog, a classic Family Feud moment, generic advertising, a new touchdown dance, and racist Colorado skiing... Read More
Leslie Campisi

Niche Networks: The Future of Social Networking

By: Leslie Campisi | March 27, 2014 | 
12
Facebook is dead! Well, not quite. But as established networks stagnate and the social world continues to splinter, the challenge in making sure your well-crafted message reaches the most receptive audience only grows more intense. This is where niche networks come in. These networks have fewer users, but they are dedicated to their particular niche, making them extremely important to marketers who want to reach a specific audience. ... Read More