It’s already time for our next Livefyre Q&A…today with C.C. Chapman. C.C. is the best-selling co-author of Content Rules (a book he wrote with the fabulous Ann Handley), but also is a blogger, speaker, podcaster, freelance writer, photographer, creator of the digital “man cave,” and most importantly – dad. He’s one of the early adopters of, well, everything digital and his name is thrown around on ... Read More

When it comes to search engine optimization, there’s so much confusion and new rumors popping up all the time, it can be hard to know what to focus on. Google changes their algorithms once a month and it’s hard to keep up on the latest ways to manage your website or blog content. Whether you have an online business or just want more traffic to your ... Read More

I awoke to my sister shaking my shoulders, holding me at the top of the stairs saying “Becki! Run! RUN!” I ran down the stairs with her hot at my heels. I had just turned 9 at the time, and while my memories of this fateful night are disjointed, they are also crystal clear. My big sister Heidi running outside to take the car and get ... Read More

I love editorial calendars. They help you plan better and outline exactly what needs to be completed. They are my lifeline. These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish. I read a post on the Bad Pitch Blog written by Sarah Evans, chief evangelist for ... Read More

Running social media campaigns or competitions are fantastic methods of exposure, and can fit snugly into your longterm marketing plan. These sorts of campaigns lend themselves very well to online platforms, and are great for building brand awareness. Sharing and linking can be encouraged ad infinitum, especially if you include a sharing-of-your page button or logo on the pages of ‘participants component’ to your campaign. That said, ... Read More

Social media matters because everyone likes it. Even if you detest some (or all!) of the platforms, using the big ones is almost mandatory for brands at this point. Each day millions of people all around the world log into their social networks and brands work hard to accumulate and connect with just a fraction of those people. Companies are always looking for creative ways to ... Read More

Let’s go back, waaaayyy back, back in time… It is Sunday night, and your pre-teen self is sitting in your bedroom, listening to the local radio station. You hear the DJ dedicating songs to listeners from other listeners, wishing and hoping that your name will be called. Maybe you even pick up the phone and call in a dedication of your very own… “And now, here ... Read More