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By: Yvette Pistorio | April 15, 2013 |
52
Social media matters because everyone likes it. Even if you detest some (or all!) of the platforms, using the big ones is almost mandatory for brands at this point. Each day millions of people all around the world log into their social networks and brands work hard to accumulate and connect with just a fraction of those people. Companies are always looking for creative ways to ... Read More
By: Lindsay Bell | April 14, 2013 |
Welcome to 28th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and – since Gini’s on vacation – me, Lindsay Bell! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if ... Read More
By: Rebecca Todd | April 12, 2013 |
Let’s go back, waaaayyy back, back in time… It is Sunday night, and your pre-teen self is sitting in your bedroom, listening to the local radio station. You hear the DJ dedicating songs to listeners from other listeners, wishing and hoping that your name will be called. Maybe you even pick up the phone and call in a dedication of your very own… “And now, here ... Read More
By: Jay Dolan | April 12, 2013 |
A few weeks ago Gini and team asked me to fill in while she’s out writing a book or saving the world. I suspect Gini calls it prioritizing. I call it getting poor, defenseless bloggers to do your dirty work. I wasn’t too excited about the gig. I was going to do my usual song and dance that my cat is better at social media than ... Read More
By: Lindsay Bell | April 10, 2013 |
If familiarity breeds contempt, then what does contempt breed? Apparently, more contempt. It’s no secret in the social space we all loathe the ‘negative Nellies.’ Their goal? To engage in online bullying and spew hateful, hurtful commentary on Facebook pages or blog posts day after day. Trust me, we’ve experienced more than our fair share of the same here at Spin Sucks. But, negativity aside, have ... Read More
By: Mack Collier | April 8, 2013 |
A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five minutes in, the CMO spilled the beans, “We are excited about ... Read More
By: Gini Dietrich | April 7, 2013 |
Welcome to 27th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or ... Read More
By: Gini Dietrich | April 5, 2013 |
Well, boys and girls, this is it! I’m taking some time off to celebrate my 10 year anniversary with Mr. D and to get some non-blog writing finished. You will not have another Gin and Topics from me until April 26. I know it’ll be rough, but I’m leaving you in super capable hands. Rebecca Todd is taking over for me. If you have videos you ... Read More
By: Gini Dietrich | April 5, 2013 |
In order to introduce you to today’s #FollowFriday, I have to come clean about something. I love Boy Bands. Particularly One Direction. When I saw them on SNL about a year ago, I fell in love. I realize this is going to reduce my cool factor in many of your eyes. I blame it on the fact that I didn’t grow up like most of you ... Read More
By: Gini Dietrich | April 4, 2013 |
As many of you know, I’m writing my second book (Spin Sucks, due out in November!) and, because of that, I’m doing a ton of research (a TON) for case studies, examples, and stories to use to help tell the story. I keep coming across something interesting: Lots of people are searching for how to write great blog content, but there are very few people who ... Read More
