Gini Dietrich

Join Ann Handley for a Special Author Q&A Today

By: Gini Dietrich | August 20, 2014 | 
413
The monthly Spin Sucks author Q&A features a new book in the fields of PR, marketing, content, social media, and more. Today we have Ann Handley live... Read More
Gini Dietrich

Gin and Topics: A Recorded Conversation Between Sisters

By: Gini Dietrich | August 15, 2014 | 
10
In this week's Gin and Topics, we have a recorded conversation between sisters that is then acted out by one of their sons, the Manning brothers, and more... Read More
Gini Dietrich

The Spin Sucks Inquisition: Marcus Sheridan

By: Gini Dietrich | August 15, 2014 | 
47
Marcus Sheridan—aka The Sales Lion—sits on the Spin Sucks Inquisition hot seat. Though you may feel like you already know him, you'll learn something new... Read More
Gini Dietrich

21 Must Haves in Your Social Media Policy

By: Gini Dietrich | August 14, 2014 | 
37
Many organizations still do not have a social media policy. It doesn't need to be a long and drawn-out legal affair. Here are 21 things it should include... Read More
Eleanor Pierce

Are You a Certified Social Media Professional?

By: Eleanor Pierce | August 13, 2014 | 
40
What does a social media professional need to succeed? It's not a certificate. It's writing and communications skills combined with a good deal of practice... Read More
Gini Dietrich

Gin and Topics: Morgan Freeman Sucks in Helium

By: Gini Dietrich | August 8, 2014 | 
17
In this week's Gin and Topics we have Jimmy Fallon with Morgan Freeman, who he has convinced to suck in helium and speak. And four more fun videos... Read More
Lindsay Bell

Brick Walls and Bad Social Media: Lessons from Jawbone

By: Lindsay Bell | August 6, 2014 | 
72
After a failed attempt at solving a customer service problem offline, this case study examines what bad social media service looks like for a fitness brand... Read More
Gini Dietrich

Gin and Topics: Babies Singing and Puppies Snuggling

By: Gini Dietrich | August 1, 2014 | 
22
This week's Gin and Topics has babies and puppies and babies singing and babies crying and puppies snuggling. And, #girlsruleboysdrool in two of the videos... Read More