Lindsay Bell

Brick Walls and Bad Social Media: Lessons from Jawbone

By: Lindsay Bell | August 6, 2014 | 
72
After a failed attempt at solving a customer service problem offline, this case study examines what bad social media service looks like for a fitness brand... Read More
Gini Dietrich

Gin and Topics: Babies Singing and Puppies Snuggling

By: Gini Dietrich | August 1, 2014 | 
22
This week's Gin and Topics has babies and puppies and babies singing and babies crying and puppies snuggling. And, #girlsruleboysdrool in two of the videos... Read More
Eleanor Pierce

Win a Mercedes on LinkedIn With One Catch—You Can’t Enter Yourself

By: Eleanor Pierce | July 31, 2014 | 
17
Mercedes is leveraging the function that LinkedIn is best at - professional recommendations - to encourage entries in their creative new marketing campaign. ... Read More
Laura Petrolino

The Magic of User-Generated Content

By: Laura Petrolino | July 30, 2014 | 
53
Customers are like puppies - give them something to do or they'll find something else. Why not ask for their user generated content in your marketing plan... Read More
Kerry Gorgone

Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

By: Kerry Gorgone | July 28, 2014 | 
40
Employer/employee friendships have long been fraught with potential legal issues. Social media privacy issues, however, are now more prevalent than ever. ... Read More
Gini Dietrich

A Social Media Contest, Cole Haan, Pinterest, and the Rules

By: Gini Dietrich | July 28, 2014 | 
50
Cole Haan held a social media contest on Pinterest that gave away up to a $1,000 shopping spree. But the FTC came knocking when they broke the rules... Read More
Gini Dietrich

Gin and Topics: Kid Calls 911 for Help with Homework

By: Gini Dietrich | July 25, 2014 | 
15
In this week's Gin and Topics, we have a four-year-old who calls 911 for help with his homework, the Fifty Shades of Grey trailer, dogs, bands, and more... Read More
Jess Ostroff

Two Big Questions to Foster Social Business Success

By: Jess Ostroff | July 24, 2014 | 
10
The social business success of your company relies on building a social culture from within. Ask interviewees these two questions to determine cultural fit... Read More