Guest

Social Media Has Created Two Types of Users

By: Guest | September 24, 2012 | 
65
Today’s guest post is by Tyler Orchard Some of you were probably driven to this post by a cleverly crafted tweet from the brilliant Gini Dietrich. Others will simply retweet that original post because it’s coming from a credible source. Some may retweet or share this post simply because it’s on Spin Sucks – regardless of what the post is even about, and others yet will becoming [&hellip... Read More
Gini Dietrich

Gin and Topics: Gangnam Style and Crazy Razorback Fans

By: Gini Dietrich | September 21, 2012 | 
53
Last week, we had dinner with friends who have a two year old (two and a half, if you ask him). He was wearing a Polamalu jersey. I said, “Go Bears!” to him and he said (are you ready for this?), “No, Aunt Gini. The Bears are at home. It’s Polamalu’s turn.” I can’t even turn a kid, who LIVES in Chicago, into a Bears fan. [&hellip... Read More
Gini Dietrich

Augmented Reality for PR and Marketing Pros

By: Gini Dietrich | September 20, 2012 | 
57
I spoke last night to the PRSA Central Ohio chapter. I really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. One of the things we talked about was augmented reality. I realized as we chatted, I spend a lot of time showing [&hellip... Read More
Guest

Faking it on Social Media: What are the Costs?

By: Guest | September 18, 2012 | 
89
Today’s guest post is by Stacey Acevero It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. As communications professionals, we try to place emphasis on the quality of our networks, rather than the quantity, but what is it about those follower numbers that makes us feel so good? Be wary professionals…fake social media accounts are [&hellip... Read More
Gini Dietrich

Join Sarah Robinson for a Special Livefyre Q&A Today

By: Gini Dietrich | September 18, 2012 | 
231
I have a fun little surprise for you today. One Ms. Sarah Robinson has written a book and she’s going to be hanging out on Spin Sucks today. It worked so well with Margie Clayman that we’re going to make this a regular thing. Which means you can ask the author anything. And today’s author is Sarah. A Little Background I met Sarah on Twitter in [&hellip... Read More
Gini Dietrich

The 10 Commandments of Online Etiquette

By: Gini Dietrich | September 17, 2012 | 
157
How many of you love to receive spam email? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters? How many of you know organizations that push their messages via the [&hellip... Read More
Gini Dietrich

Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos

By: Gini Dietrich | September 14, 2012 | 
45
I believe fall has arrived! Which I would be totally excited about, but it also means football season and my Bears had a rough game last night. What makes things worse is they lost to the Packers. It’s one thing to lose a game. It’s an entirely different thing to lose to the cheeseheads. But alas! Next week is a new week and you’ll find me [&hellip... Read More
Guest

How to Get Results with Facebook Ads

By: Guest | September 13, 2012 | 
25
Today’s guest post is written by Jennifer MacDonald. It seems one can hardly market their business on Facebook without paying for something. Yes, a business page is free, but because only 16 percent of your followers see your posts, turning them into a sponsored post ad is an excellent way to get better visibility and gain more followers. Facebook sponsored post ads can generate real results [&hellip... Read More