Arment Dietrich

Yelp Consumer Alerts Filters False Reviews

By: Arment Dietrich | October 24, 2012 | 
17
Today’s guest post is by Allen Mireles. Our digital world is constantly evolving in response to user demand. New tools and systems are being created and introduced almost daily. And, almost as quickly as something is put into use, someone figures out how to get around it. Gaming the system, no matter what the system, is rampant. An estimated 282 million Americans are using the web [&hellip... Read More
Gini Dietrich

Join Mark Story for a Special Livefyre Q&A Today

By: Gini Dietrich | October 24, 2012 | 
128
You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). We’re even building the calendar for 2013 so you’ll know ahead of time who to expect each month and can plan [&hellip... Read More
Gini Dietrich

The Three Things, Edition 4

By: Gini Dietrich | October 21, 2012 | 
17
Welcome to the fourth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. What do you think of this series so far? Do you like it? Are you getting new and different content you wouldn’t otherwise see/listen to/read? Let us know in the comments! The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily [&hellip... Read More
Gini Dietrich

Gin and Topics: Steve Martin and First World Problems

By: Gini Dietrich | October 19, 2012 | 
53
I keep thinking the best Gin and Topics has been done and then someone sends me a video that is so hilarious, I get to outdo myself. Again. Until last week, the very best issue was Will Ferrell and Jimmy Fallon dancing and singing about tight pants (cough, hipsters, cough). And then last week Richard Simmons on Whose Line is it Anyway? and Canadian Dance Moves [&hellip... Read More
Guest

Social Fakers: What Do Numbers Mean these Days?

By: Guest | October 18, 2012 | 
61
Today’s guest post is by Hessie Jones All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? As Zuckerberg pointed out,“We have this ethos where we want to be a culture of builders, right? We don’t want to overly celebrate any particular milestone.” Wise words, Zuck! Shortly after this momentous media celebration, the following article appeared, “Most of Facebook’s Billion Accounts Are Fake.” This article [&hellip... Read More
Yvette Pistorio

Four Brands Using Instagram Really Well

By: Yvette Pistorio | October 17, 2012 | 
70
Today’s guest post is by Yvette Pistorio. I love Instagram. I can take the world’s worst picture and boom! Instagram to the rescue! It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. And I have to say, not to steal [&hellip... Read More
Guest

Fighting Hunger with No Names

By: Guest | October 16, 2012 | 
32
Today’s guest post is by Geoff Livingston Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness. For a variety of time and legal reasons, we were not able to put a name and a story behind some of these [&hellip... Read More
Gini Dietrich

The Three Things, Edition 3

By: Gini Dietrich | October 14, 2012 | 
18
Welcome to the third edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and [&hellip... Read More