Yvette Pistorio

Blogging 101: Five Lessons to Take into the New Year

By: Yvette Pistorio | January 2, 2013 | 
32
Today’s guest post is by Yvette Pistorio. When I was in journalism school I wanted to be Andy Andersen, the how-to girl in “How to Lose a Guy in 10 Days.” My plan was to move to New York City and work for Cosmo or one of the Condé  Nast publications. None of it happened. At the time, I never even considered becoming a blogger. I [&hellip... Read More
Gini Dietrich

The 10 Most Popular Blog Posts of 2012

By: Gini Dietrich | December 26, 2012 | 
46
Last summer, I spoke at the Vocus Users Conference, where I got to meet Valeria Maltoni, Steve Farnsworth, and Adam Singer in person for the first time. At the time, Adam was working for Lewis PR and we had a good time sharing agency stories (along with a crazy meal that Steve found on Yelp, which turned out to be not nearly as good as the [&hellip... Read More
Gini Dietrich

The Three Things, Edition 13

By: Gini Dietrich | December 23, 2012 | 
1
Welcome to the 13th edition of The Three Things by  Michael Schechter, Howie Goldfarb, and me! Two days until Christmas. How many of you will be at the mall tomorrow? Thankfully, I will not see you there. I am finished. Before I give you this week’s links, everyone wish a very happy birthday to my dad! Growing up, I thought it would suck to have your birthday [&hellip... Read More
Gini Dietrich

Gin and Topics: The Holiday Edition

By: Gini Dietrich | December 21, 2012 | 
35
T minus four days until Christmas. Do you have your shopping done? During the Bears/Packers game on Sunday (I don’t want to talk about it), I got all of my shopping done. Thank heaven for the Internet and free shipping! Though, as Josh Wilner pointed out last week, I could have been done before Thanksgiving if I were Jewish. Seeing as December is our busiest month [&hellip... Read More
Guest

What’s Next for Media Democratization?

By: Guest | December 20, 2012 | 
19
Today’s guest post is by Paul Mayze. The Gutenberg Press changed everything. (Stick with me here…) Before its invention, only the extremely wealthy could afford scribes to record the written word for them. Suddenly, the written word was available to a much greater portion of the population. There was an explosion of ideas. Pamphleteers could write their thoughts, get them printed, and share them with the world. [&hellip... Read More
Gini Dietrich

2012 Digital Marketing Year in Review

By: Gini Dietrich | December 20, 2012 | 
75
It’s my last blog post of the year (next week we’re going to rerun some older posts) and I’m sitting in my office, in the dark, listening to the rain pound against the windows, trying to decide what to write about. Yes, rain. I still haven’t gotten my beloved snow a mere five days before Christmas. There wasn’t even any snow in Utah this past weekend. [&hellip... Read More
Lindsay Bell

Reflections on Change: Why I Left Twitter for Facebook

By: Lindsay Bell | December 19, 2012 | 
51
Today’s guest post is by Lindsay Bell. As this year winds down, many of you are pausing and reflecting. I’m no different. This year (and a half) has been a tough one for me and my family. My husband and I were both laid off – twice – at the exact same time. We’re one of those annoying couples who do everything together. There’ve been health [&hellip... Read More