Yvette Pistorio

Vine: Social Media’s Shiny New Toy

By: Yvette Pistorio | March 6, 2013 | 
50
Today’s guest post is by Yvette Pistorio. Social media has become very visual. Photos and videos are taking center-stage as the most shared and talked about forms of content. Given the rise of smartphones with cameras built into them and the growth of Pinterest, Tumblr, and Instagram, the percentage of photo and video sharing is high. And now we have Vine, a video app that is social media’s shiny [&hellip... Read More
Gini Dietrich

The Three Things, Edition 22

By: Gini Dietrich | March 3, 2013 | 
12
Welcome to 22nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip... Read More
Gini Dietrich

Gin and Topics: The Obamas Take to Video

By: Gini Dietrich | March 1, 2013 | 
63
I have been looking forward to this Gin and Topics since last weekend. You see, I found a video on Heidi Massey’s Facebook wall and I was mad I didn’t see it in time for last week. And then Jennifer Lawrence had the glorious trip at the Oscars that endeared her to all of us. And then Michelle Obama was on Jimmy Fallon. And then I [&hellip... Read More
Guest

Lessons from LEGO: Becoming a Social Company

By: Guest | February 26, 2013 | 
24
Today’s guest post is by Pat Perdue. Practically all companies now have Facebook pages, and many have Twitter accounts. But does simply having a social media presence, even a slick, expensive one, mean that a company is truly social? While many may tell you that is enough, the answer is much more complex than that. A truly social company is social from the inside out, rather than [&hellip... Read More
Gini Dietrich

Eleven Steps for Setting Up and Using the Yoast SEO Plugin

By: Gini Dietrich | February 26, 2013 | 
96
During Andy Crestodina’s webinar “The Lies and Truths of Google Analytics” last week, there was a lot of discussion on the Spin Sucks Pro hashtag about Google+ authorship and authority. A topic that continues to evade many, Andy spent more time answering questions about that at the end than he did on anything else. As luck would have it, the very same day, Christopher Penn wrote, [&hellip... Read More
Gini Dietrich

The Three Things, Edition 21

By: Gini Dietrich | February 24, 2013 | 
9
Welcome to 21st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip... Read More
Gini Dietrich

Gin and Topics: Harlem Shake, Downton Arby’s, and U.S. Military

By: Gini Dietrich | February 22, 2013 | 
60
Boy! What a difference one week makes! Jamaica last week. Snow this week. I’m certainly not complaining – I got the best of both worlds in a matter of seven days. But look at the difference! It’s been a kind of quiet week, particularly for those who had to stuff five days into four. Hope it was as productive for all of you as it was [&hellip... Read More