Gini Dietrich

Nine Tips to Write a Great Blog Post

By: Gini Dietrich | April 4, 2013 | 
As many of you know, I’m writing my second book (Spin Sucks, due out in November!) and, because of that, I’m doing a ton of research (a TON) for case studies, examples, and stories to use to help tell the story. I keep coming across something interesting: Lots of people are searching for how to write great blog content, but there are very few people who ... Read More
Mauro D'Andrea

A Month to Build a Blog Post: Crazy? Or Brilliant?

By: Mauro D'Andrea | April 2, 2013 | 
Have you ever spent 30 days on a blog post? I know, it seems crazy. With that amount of time you could easily write many, many blog posts. Why did I do that? Let me tell you about my experiment, and you’ll understand why I spent an entire month on a single blog post. And why you might want to as well... Read More
Christian Arno

How to Approach Social Media Internationally

By: Christian Arno | April 1, 2013 | 
Back in October, Mark Zuckerberg announced Facebook had broken the one billion landmark for active monthly users. The company’s end of year report revealed there were in fact, 1.06 billion monthly active users (MAUs), as of December 2012. To put that in perspective, more than one in seven of the world’s population are now hooked up to the social media behemoth. And the social media market ... Read More
Gini Dietrich

The Three Things, Edition 26

By: Gini Dietrich | March 31, 2013 | 
Welcome to 26th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or ... Read More
Gini Dietrich

Gin and Topics: The Truth Fairy and a Dump Truck

By: Gini Dietrich | March 29, 2013 | 
Our office is officially closed today, but I am taking a writing vacation in exactly nine days so have lots to do! Yes, it’s true. I will be away from here for two whole weeks! But it means I’m taking advantage to most people being off today and getting some work done. That means you get the regularly scheduled Gin and Topics. I didn’t really want ... Read More
Yvette Pistorio

Facebook Updates the News Feed

By: Yvette Pistorio | March 27, 2013 | 
Facebook updates never seem to end. We all cry and moan every time they make changes, but then settle into what’s new like a kid at Christmas. Fair warning: Facebook is at it again. This time they are messing with the news feed. At a big media event earlier this month they launched content-specific feeds for photos, music, and more. According to TechCrunch, the new feeds are ... Read More

There’s More to Life than Google Rankings

By: Guest | March 25, 2013 | 
Today’s guest post is by Adam Smith. Do you want to be number one in Google rankings? Of course you do. Whether you feel it would be beneficial for your business or you’re driven by pure vanity, being number one really means something to us. It tells us we’re the best and we’ve earned the recognition we deserve. But, what if being top dog isn’t all it’s ... Read More