Gini Dietrich

Gin and Topics: Featuring Kids of Friends and More

By: Gini Dietrich | August 31, 2012 | 
34
Woo hoo! It’s the start of a long weekend in the U.S. What are you going to do this weekend? Some of you were talking last night on Facebook about a four-day weekend. Clearly my boss sucks. We only have a three-day weekend. But it shall include cycling, cooking, friends, reading, wine, and perhaps even a movie or two (which will make Mr. D super happy). [&hellip... Read More
Guest

Five Tips for Holding a Twitter Chat that Doesn’t Suck

By: Guest | August 30, 2012 | 
19
 Today’s guest post is written by Melissa Woodson. Twitter is an excellent venue for sharing news with fans and followers, promoting products and businesses, and supporting worthy causes. To that end, Twitter chats are becoming increasingly popular as a way to build brand awareness and extend networks. A Twitter chat is brought together by a common hashtag, open to anyone who wants to participate, and is [&hellip... Read More
Gini Dietrich

Lessons (and Stats) from Six Years of Blogging

By: Gini Dietrich | August 30, 2012 | 
103
A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. and we wonder why no one read it). I almost hate to mention it again because it was so bad. But I do so because, as of September 11 (yes, the anniversary), we have been blogging for six years [&hellip... Read More
Guest

Small Businesses Have a Unique Opportunity in Social Media

By: Guest | August 28, 2012 | 
19
Today’s guest post is written by Tammy Kahn Fennell. As a small business you have something the big guys can never have. Total real-ness. You understand your brand, your industry, and your customers. You know more about selling your product or service than anyone else. And this kind of domain expertise translates incredibly well on social media. According to a recent study by Blue, 50 percent of small [&hellip... Read More
Gini Dietrich

Gin and Topics: Dog Shaming and Sexy Guy on Rollerblades

By: Gini Dietrich | August 24, 2012 | 
25
Well, kids are mostly back at school (though there are some lucky ones who don’t go back until after Labor Day), vacations have been had, and the entire country is beginning to cool down. I guess that means football season, tall boots and sweaters, autumn leaves, and fire pits are upon us. It also means my outdoor cycling days are numbered, which totally stinks…no matter how [&hellip... Read More
Yvette Pistorio

Change Communication to Match Customers’ Behaviors

By: Yvette Pistorio | August 22, 2012 | 
12
Today’s guest post is written by Yvette Pistorio. I grew up in the ’80s and early ’90s and honestly, it was pretty awesome. Pluto was a planet and I wore about three pairs of socks scrunched over my tightly rolled, acid-washed Jordache jeans. Technology was a novelty – remember Oregon Trail? I just downloaded an app on my iPhone for that. Now we don’t have to [&hellip... Read More
Gini Dietrich

Eight Digital Marketing Trends

By: Gini Dietrich | August 22, 2012 | 
51
One more day of vacation! I thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. Of particular interest is the second one, seeing as I just blogged more about it last week. [&hellip... Read More
Gini Dietrich

50 Tips to Make Your Company’s Blog Rock

By: Gini Dietrich | August 20, 2012 | 
62
I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. This blog post idea was shamelessly stolen from Jeff Bullas and “30 Tips To [&hellip... Read More