Yvette Pistorio

Facebook: Embrace Change in 2013

By: Yvette Pistorio | January 23, 2013 | 
20
Today’s guest post is by Yvette Pistorio. Everyday something changes on one of the many social networks. From new terms and conditions on Instagram (which went over REALLY well with people – not!), to Google + Communities and the new interface on LinkedIn, there is always something new to learn. Because Facebook is all over the headlines this week after their big announcement on the Graph Search and because we [&hellip... Read More
Gini Dietrich

Join Sarah Evans for a Special Livefyre Q&A Today

By: Gini Dietrich | January 23, 2013 | 
249
If you’re in the PR industry or do social media for a living, you’ve likely heard of Sarah Evans. You might be a subscriber of Sarah’s Faves or Commentz or perhaps you’ve seen her speak or participated in a Twitter chat with her. As far as I can recall, she was one of the first – if not the first – to create an industry Twitter chat with #Journchat. [&hellip... Read More
Guest

Google+ Communities: Where is the Value?

By: Guest | January 21, 2013 | 
39
Today’s guest post is by Brian Meeks. There is a new time suck in town, it’s called Google+ Communities. It was rolled out recently; I have no idea when and it really doesn’t matter. It is the latest really well done idea on a fantastically done product nobody seems to be able to get hot and bothered over. G+ is the really pretty girl in a room [&hellip... Read More
Gini Dietrich

The Three Things, Edition 16

By: Gini Dietrich | January 20, 2013 | 
9
Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 16th edition and you may notice “books” is becoming a bigger deal here. I’m a big believer in long form reading, as it improves your creativity. For those of you new to this series, The Three Things arrives in your [&hellip... Read More
Gini Dietrich

Gin and Topics: Ad Libbing for NFL Players and Animals

By: Gini Dietrich | January 18, 2013 | 
47
This week’s Gin and Topics is a little bit different. You have the normal five hilarious videos, but there is a special surprise at the end. I received a video yesterday (after this post was produced) and decided it needed to be included today instead of waiting until next week. Also due credit for some of this week’s video are Rebecca Todd, Lindsay Bell, and Ken [&hellip... Read More
Guest

Personal Branding Tips, SEO, and Red Socks

By: Guest | January 17, 2013 | 
18
Today’s guest post is by Andy Crestodina. Sometime during sophomore year in college, I decided to wear red socks. That day, I threw out all of my old socks and bought a dozen pairs of new red ones. Since that day, I’ve only worn one color socks: Red. Once people learn this, they often ask to check my socks when they see me. And I often [&hellip... Read More
Gini Dietrich

Is Social Business a Buzzword or is There More to it?

By: Gini Dietrich | January 17, 2013 | 
54
When I spoke in Holland right after Thanksgiving, a woman in the audience asked me what I think about social business. I told her I thought it was a buzzword the social media geeks use to get more business. I hurt her feelings. Apparently she is creating a business around the idea. Because I hurt her feelings and because she presented a good argument for why organizations [&hellip... Read More
Gini Dietrich

New Social Media Tools: Graph Search, Delicious, and Branch

By: Gini Dietrich | January 16, 2013 | 
57
Big news at Facebook yesterday, huh? I’m not going to dissect Graph Search for you. There are a gazillion blog posts already written about it. The best I’ve seen (so far) is one from Christopher Penn titled, “Five Tips for Facebook Graph Search Optimization.” I suggest checking it out because he makes some interesting points about how Facebook now competes with Google (although Google is about [&hellip... Read More
Gini Dietrich

The Three Things, Edition 15

By: Gini Dietrich | January 13, 2013 | 
4
Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 15th edition and you may notice “books” is becoming a bigger deal here. What can I say? I read a lot. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless [&hellip... Read More