Gini Dietrich

Six Digital Marketing Trends for 2013

By: Gini Dietrich | December 19, 2012 | 
89
It’s time for the annual Spin Sucks predictions for next year! You thought I forgot, didn’t you? I like writing this, mostly to see if I was right at the end of the year (and because it’s awesome for SEO). In 2010, I wrote eight social media and communication trends for 2011. We did, indeed, see the rise (and fall) of group buying sites and mobile [&hellip... Read More
Gini Dietrich

Use of Social Media Comes with Huge Responsibility

By: Gini Dietrich | December 18, 2012 | 
70
When I began speaking four years ago, business owners told me the whole Internet thing and, particularly social media, was a fad. Soon they began to comment they understood it might be here to stay, but it was just something for their spouses to use to keep up with kids and grandkids. Just this year, they began to ask me how they can implement social into [&hellip... Read More
Gini Dietrich

The Three Things, Edition 12

By: Gini Dietrich | December 16, 2012 | 
5
I kind of can’t believe it’s been three months since  Michael Schechter, Howie Goldfarb, and I started this series. Where does the time go?! Apparently my co-bloggers feel the same because they both decided this was the edition to pester me. Both of them. Separately from one another. So I shall present you with their words with very few edits. For those of you new to this series, [&hellip... Read More
Gini Dietrich

Gin and Topics: Christmas, Sports Fans, and Procrastination

By: Gini Dietrich | December 14, 2012 | 
26
Well, you have 10 more shopping days until Christmas. Are you ready? I haven’t even begun, which is highly unusual for me. Heck, I didn’t start making Thanksgiving dinner until 2 p.m. this year. I guess it’s just how things are going to go this year. Thank heaven for the Internet and overnight shipping. I still have 10 days! I can always do better next year. If [&hellip... Read More
Yvette Pistorio

Spam Sucks: The Fallout from Recent Facebook Changes

By: Yvette Pistorio | December 12, 2012 | 
22
Today’s guest post is by Yvette Pistorio. There’s been a lot of talk about Facebook recently. Mostly regarding brand reach and costs. We’ve even talked about it here on Spin Sucks. In September, Facebook made some changes to crack down on spammy content. Will Cathcart, the product manager for news feed at Facebook, spoke to TechCrunch about the EdgeRank algorithm change, “We made a relatively large ranking change [&hellip... Read More
Gini Dietrich

Google+ Communities, Twitter Photos Change Social Game

By: Gini Dietrich | December 12, 2012 | 
82
I love social media. I love what it’s allowed us to do for both this blog and Arment Dietrich. I love the people I’ve met and the people I’ve hired because of it. I love nearly everything about it, except…the social networks copying each other is driving me crazy. First, Facebook took a stab at my beloved Pinterest with Collections (and then removed it for further [&hellip... Read More
Guest

Memes and Marketing: Sell it Like You Meme it!

By: Guest | December 11, 2012 | 
8
Today’s guest post is by Thomas Ford.  Whether or not you’re a fan of golf, you’ve probably heard about the 2012 U.S. Open. Not just because young underdog Webb Simpson beat fantastic odds and won the championship by one stroke, but because of the guy who interrupted his victory speech. Just as the camera panned to a grinning Simpson cradling his silver trophy, a golf fan [&hellip... Read More
Guest

Are Forums the Forgotten Medium?

By: Guest | December 10, 2012 | 
56
Today’s guest post is by Jessica Malnik. I’m just going to say it. Online forums are the forgotten medium. During the past few years, brands have become enamoured by sexier social media platforms, such as Facebook, Twitter, Pinterest, and Instagram. These channels have a massive reach, and because of that there is a perception everyone is active on them. Often times, companies get so busy optimizing [&hellip... Read More
Gini Dietrich

The Three Things, Edition 11

By: Gini Dietrich | December 9, 2012 | 
0
Welcome to the eleventh edition of The Three Things presented by Michael Schechter, Howie Goldfarb, and me. Just a little more than two weeks until Christmas. Are you ready? I was buying shampoo and conditioner yesterday and the clerk asked me if my shopping was finished. I laughed and said, “I haven’t even started.” Thank heaven for the Internet! For those of you new to this series, The [&hellip... Read More