Gini Dietrich

Eight Common Blogging Mistakes

By: Gini Dietrich | August 9, 2012 | 
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When we started Spin Sucks nearly six years ago (go ahead and look at the very first post; it’s TERRIBLE), we thought we were pretty darn clever. Not only was the spinsucks.com URL available, but we had a fun little acronym: FADS – the Fight Against Destructive Spin. We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. [&hellip... Read More
Gini Dietrich

Pintology Tests Pinterest Ideas to Save You Time

By: Gini Dietrich | August 7, 2012 | 
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For most of the second half of last year, my only sister (I also have four brothers) kept asking me if I was on Pinterest yet. Not needing yet another addiction, I kept telling her no. So, when I was home for the holidays, not only did she make me get on there, she got me completely addicted. I’m pretty sure I spent at least 30 [&hellip... Read More
Gini Dietrich

Gin and Topics: Nationals Bullpen Reads Fifty Shades of Grey

By: Gini Dietrich | August 3, 2012 | 
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Happy full Olympics week! I have to say, even among all the controversy with NBC and tape delays and Twitter accounts being suspended, I’ve really enjoyed the Games this year. This morning, I started to cry when they told the story of Oscar Pistorius running the 400 meter race for South Africa…on prosthetic legs. It’s pretty freaking amazing what human beings can do when they put their minds [&hellip... Read More
Guest

Social Media: The New Olympic Sport

By: Guest | August 1, 2012 | 
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Today’s guest post is written by Elissa Freeman. Embracing social media is something the Olympic movement knew it had to do. With this medium moving at warp speed in popularity since the 2008 Beijing Games, and gaining considerable speed during Vancouver 2010, industry veterans knew that Twitter, Facebook, and Pinterest would have their own podium finishes at London 2012. But true to form with any emerging and [&hellip... Read More
Guest

Kintsugi, Innovation, and Organizational Democracy

By: Guest | July 31, 2012 | 
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Today’s guest post is written by Jason Konopinski.  Kintsugi (“gold joinery”) is a traditional Japanese restoration technique used in the repair of cracked and broken ceramicware. First developed at some point in the 15th century, the technique uses a lacquer resin to reattach cracked and broken ceramic ware; the resulting veins are then coated with silver or gold powder. The subtlety of the aesthetic philosophy focuses [&hellip... Read More
Gini Dietrich

Gin and Topics: Celebrities Making Fun of Themselves

By: Gini Dietrich | July 27, 2012 | 
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It’s time for the Olympics! It’s time for the Olympics! It’s time for the Olympics! I can’t wait! I have a brother who is 12 and he’s coming to visit (from Portland) this weekend. We can’t wait to watch the Opening Ceremonies together. First, I’m headed home from Canada and can’t wait to use my Global Entry for the first time going into the U.S. No [&hellip... Read More
Guest

Five Ways to Improve Your Local SEO

By: Guest | July 26, 2012 | 
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This week our guest posts focus on the latest trends in SEO. Today: Local search by Monia Raymond.  Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases. For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the recent Panda update. Gini Dietrich wrote about the benefits of Google+ just yesterday [&hellip... Read More
Gini Dietrich

Five Easy Ways to Use Google+

By: Gini Dietrich | July 25, 2012 | 
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Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was this an answer to Facebook? Did we finally have a way around the famous opt-out process the giant social network uses? Was Google to be more kind with our private information? Or was it going to go the way of Buzz and Wave? What we didn’t expect [&hellip... Read More