Gini Dietrich

The Three Things, Edition 13

By: Gini Dietrich | December 23, 2012 | 
1
Welcome to the 13th edition of The Three Things by  Michael Schechter, Howie Goldfarb, and me! Two days until Christmas. How many of you will be at the mall tomorrow? Thankfully, I will not see you there. I am finished. Before I give you this week’s links, everyone wish a very happy birthday to my dad! Growing up, I thought it would suck to have your birthday [&hellip... Read More
Gini Dietrich

Gin and Topics: The Holiday Edition

By: Gini Dietrich | December 21, 2012 | 
35
T minus four days until Christmas. Do you have your shopping done? During the Bears/Packers game on Sunday (I don’t want to talk about it), I got all of my shopping done. Thank heaven for the Internet and free shipping! Though, as Josh Wilner pointed out last week, I could have been done before Thanksgiving if I were Jewish. Seeing as December is our busiest month [&hellip... Read More
Guest

What’s Next for Media Democratization?

By: Guest | December 20, 2012 | 
19
Today’s guest post is by Paul Mayze. The Gutenberg Press changed everything. (Stick with me here…) Before its invention, only the extremely wealthy could afford scribes to record the written word for them. Suddenly, the written word was available to a much greater portion of the population. There was an explosion of ideas. Pamphleteers could write their thoughts, get them printed, and share them with the world. [&hellip... Read More
Gini Dietrich

2012 Digital Marketing Year in Review

By: Gini Dietrich | December 20, 2012 | 
75
It’s my last blog post of the year (next week we’re going to rerun some older posts) and I’m sitting in my office, in the dark, listening to the rain pound against the windows, trying to decide what to write about. Yes, rain. I still haven’t gotten my beloved snow a mere five days before Christmas. There wasn’t even any snow in Utah this past weekend. [&hellip... Read More
Lindsay Bell

Reflections on Change: Why I Left Twitter for Facebook

By: Lindsay Bell | December 19, 2012 | 
51
Today’s guest post is by Lindsay Bell. As this year winds down, many of you are pausing and reflecting. I’m no different. This year (and a half) has been a tough one for me and my family. My husband and I were both laid off – twice – at the exact same time. We’re one of those annoying couples who do everything together. There’ve been health [&hellip... Read More
Gini Dietrich

Six Digital Marketing Trends for 2013

By: Gini Dietrich | December 19, 2012 | 
89
It’s time for the annual Spin Sucks predictions for next year! You thought I forgot, didn’t you? I like writing this, mostly to see if I was right at the end of the year (and because it’s awesome for SEO). In 2010, I wrote eight social media and communication trends for 2011. We did, indeed, see the rise (and fall) of group buying sites and mobile [&hellip... Read More
Gini Dietrich

Use of Social Media Comes with Huge Responsibility

By: Gini Dietrich | December 18, 2012 | 
70
When I began speaking four years ago, business owners told me the whole Internet thing and, particularly social media, was a fad. Soon they began to comment they understood it might be here to stay, but it was just something for their spouses to use to keep up with kids and grandkids. Just this year, they began to ask me how they can implement social into [&hellip... Read More
Gini Dietrich

The Three Things, Edition 12

By: Gini Dietrich | December 16, 2012 | 
5
I kind of can’t believe it’s been three months since  Michael Schechter, Howie Goldfarb, and I started this series. Where does the time go?! Apparently my co-bloggers feel the same because they both decided this was the edition to pester me. Both of them. Separately from one another. So I shall present you with their words with very few edits. For those of you new to this series, [&hellip... Read More
Gini Dietrich

Gin and Topics: Christmas, Sports Fans, and Procrastination

By: Gini Dietrich | December 14, 2012 | 
26
Well, you have 10 more shopping days until Christmas. Are you ready? I haven’t even begun, which is highly unusual for me. Heck, I didn’t start making Thanksgiving dinner until 2 p.m. this year. I guess it’s just how things are going to go this year. Thank heaven for the Internet and overnight shipping. I still have 10 days! I can always do better next year. If [&hellip... Read More