Gini Dietrich

The Three Things, Edition 4

By: Gini Dietrich | October 21, 2012 | 
17
Welcome to the fourth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. What do you think of this series so far? Do you like it? Are you getting new and different content you wouldn’t otherwise see/listen to/read? Let us know in the comments! The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily [&hellip... Read More
Gini Dietrich

Gin and Topics: Steve Martin and First World Problems

By: Gini Dietrich | October 19, 2012 | 
53
I keep thinking the best Gin and Topics has been done and then someone sends me a video that is so hilarious, I get to outdo myself. Again. Until last week, the very best issue was Will Ferrell and Jimmy Fallon dancing and singing about tight pants (cough, hipsters, cough). And then last week Richard Simmons on Whose Line is it Anyway? and Canadian Dance Moves [&hellip... Read More
Guest

Social Fakers: What Do Numbers Mean these Days?

By: Guest | October 18, 2012 | 
61
Today’s guest post is by Hessie Jones All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? As Zuckerberg pointed out,“We have this ethos where we want to be a culture of builders, right? We don’t want to overly celebrate any particular milestone.” Wise words, Zuck! Shortly after this momentous media celebration, the following article appeared, “Most of Facebook’s Billion Accounts Are Fake.” This article [&hellip... Read More
Yvette Pistorio

Four Brands Using Instagram Really Well

By: Yvette Pistorio | October 17, 2012 | 
70
Today’s guest post is by Yvette Pistorio. I love Instagram. I can take the world’s worst picture and boom! Instagram to the rescue! It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. And I have to say, not to steal [&hellip... Read More
Guest

Fighting Hunger with No Names

By: Guest | October 16, 2012 | 
32
Today’s guest post is by Geoff Livingston Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness. For a variety of time and legal reasons, we were not able to put a name and a story behind some of these [&hellip... Read More
Gini Dietrich

The Three Things, Edition 3

By: Gini Dietrich | October 14, 2012 | 
18
Welcome to the third edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and [&hellip... Read More
Gini Dietrich

Gin and Topics: Richard Simmons and Canadian Dance Moves

By: Gini Dietrich | October 12, 2012 | 
68
For the first time ever I received a Klout perk I actually wanted and used. Last night, the Cadillac ATS (well, not the car, but its marketing department) hosted an advanced screening of Argo. For those of you who don’t know, Argo is based on the declassified information about the Iranian hostage crisis in the late 70s and early 80s. It was a highly intense, emotionally-ridden [&hellip... Read More
Gini Dietrich

Review of Content Marketing Measurement Platform Squeeze

By: Gini Dietrich | October 11, 2012 | 
45
I have something new for you to try! It’s way cool and I think you’ll like it. By way of background, I get asked to review a lot of products, books, and services. But I rarely post reviews on Spin Sucks, which goes to show you how very little I’m impressed. But when Jodi Echakowitz asked me to check out Squeeze, I promised her I would, but [&hellip... Read More