Gini Dietrich

Gin and Topics: Talking Animals and Sexy Farm Boys

By: Gini Dietrich | June 29, 2012 | 
63
So, is it hot where you are? I’ve been getting a kick out of everyone posting the temperatures in their city. It turns out, it’s hot EVERYWHERE. Yesterday, Chicago had its first 100 degree in seven years. Think global warming is a farce? Explain this! I hate to see what August is going to bring. But the good news, I can ride when it’s hot so [&hellip... Read More
Gini Dietrich

Social Media Campaigns Don’t Match When Consumers Are Online

By: Gini Dietrich | June 28, 2012 | 
79
Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” According to the Engagement and Interaction White Paper, where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum [&hellip... Read More
Guest

Online vs. Offline Relationships: Build Them Before You Need Them

By: Guest | June 26, 2012 | 
59
This week our guest posts focus on adapting the traditional to the new. The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom. Today: Relationships by Pat Rhoads. Last month Gini Dietrich asked, “Is Facebook making us more lonely?” Her post was based on a study in The Atlantic, concluding that indeed people seem to be more lonely in the age of social media. The [&hellip... Read More
Gini Dietrich

Gin and Topics: Triumph the Insult Dog and Cats Playing Patty Cake

By: Gini Dietrich | June 22, 2012 | 
63
Is anyone a dog whisperer? Jack Bauer has decided, of late, between 4:05 and 4:08 is the appropriate time to get up every morning. I’ve tried making him stay put until 5:00, which is when we normally get up, but he’s a 100 pound dog who jumps up on the bed if you don’t pay attention to him. And, let’s be real, 4 a.m. is early [&hellip... Read More
Gini Dietrich

Responding (Or Not) to Blog Comments

By: Gini Dietrich | June 19, 2012 | 
279
Earlier this year, I traveled to Norway to share a stage with Mitch Joel, Valeria Maltoni, Chris Brogan, and Maggie Fox. During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. You see, he writes to write. It’s like a disease for him. He has [&hellip... Read More
Gini Dietrich

Gin and Topics: Commencement Speeches and an Ultra-Talented Kid

By: Gini Dietrich | June 15, 2012 | 
33
Happy Friday everyone! Summer has definitely arrived for most of the country (except for Lisa Gerber, who got snow this week), which means summer hours at Arment Dietrich! That’s right. If you make up four hours during the week and you work here, you can leave at 1:00 on Fridays. Hold on, hold on. Don’t send your resumes at once. We’re not hiring. And you’d have [&hellip... Read More
Arment Dietrich

Social Media Global Domination and too Many Friends

By: Arment Dietrich | June 13, 2012 | 
54
Ever hear of Hofmann hot dogs? They’re from Syracuse (where I was born and raised) and they are possibly the best ever made. The first time I took my husband to Syracuse, he asked me what the city was known for, in terms of food. Hoffmann hot dogs, of course! So whenever we go there, we HAVE to bring home hot dogs. Well, the other day, [&hellip... Read More