Guest

Communicate the Value of Social Media to the C-Suite

By: Guest | July 18, 2012 | 
19
Today’s guest post is written by Tyler Orchard.  It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. This has led us to attempt to quantify our sales pitch. However, to be successful in persuading senior management—or anyone for that matter—we [&hellip... Read More
Gini Dietrich

Five Ways Marketers Should Use Foursquare

By: Gini Dietrich | July 18, 2012 | 
89
A few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s, a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over so they couldn’t serve anything until [&hellip... Read More
Gini Dietrich

Fortune 500 Executives Aren’t Using Social Media and That’s OK

By: Gini Dietrich | July 16, 2012 | 
99
Some of you may have seen the report last week that shows 70 percent of Fortune 500 executives aren’t using social media. I’m not sure why we needed a study to tell us this. I mean, really. Is that a surprise? Fortune 500 executives have one job: To grow the company and provide value to its stockholders. They have teams of people who build the brand [&hellip... Read More
Gini Dietrich

Gin and Topics: A Chimp Adoption and an Overly Attached Girlfriend

By: Gini Dietrich | July 13, 2012 | 
53
Ahhhh. I can see the light at the end of the tunnel. The book tour is nearly finished! I had a great time in Detroit, though. Through Social Media Club and Ford, Nikki Little, Mike McClure, and Scott Monty really took care of me. I got to put some faces to Twitter handles and met some really fun new people. But, I had to write my [&hellip... Read More
Arment Dietrich

Top 10 Guest Blog Posts of the First Half of 2012

By: Arment Dietrich | July 11, 2012 | 
74
Today’s guest post is written by Lisa Gerber.  Ladies and Gentlemen, It’s time for the Spin Sucks Semi-Annual Top 10 Guest Blog posts. Our guest bloggers create about 30 percent of the content on the blog, and we love having you because we get to showcase some of the great talent within our community (cough, with a few exceptions, cough). So, much like Nordstrom does with [&hellip... Read More
Gini Dietrich

Airtime Rivals Skype and Google Hangouts

By: Gini Dietrich | July 11, 2012 | 
34
Well, Sean Parker and Shawn Fanning, both of Napster fame (and later Sean Parker, played by Justin Timberlake in The Social Network) are at it again. This time with a video chat service that is said to rival Skype and Google Hangouts. I’m not sure it’s better than either of those services, but it’s Justin Timberlake’s alter ego so we have to talk about it, right?!... Read More
Gini Dietrich

Gin and Topics: Kermit, Celebrating America, and Van Gogh

By: Gini Dietrich | July 6, 2012 | 
28
Wow. For the first time in months, I don’t have a Gin and Topics draft blog post ready for my tweaks on Friday morning. I’d love to blame it on all of you, but I am dreadfully far behind in my Twitter DM stream and email. I know I have submissions from Deb Dobson and Mark Wohlschlegel. But Ifdy Perez! Where is your submission?! Are you [&hellip... Read More
Guest

How Instagram Makes Communities Better

By: Guest | July 3, 2012 | 
21
Today’s guest post is written by Christopher Ryan. My little sis said to me the other day, “Isn’t it weird Instagram doesn’t have a website and you can only use it on a mobile device?” “No, not really,” I said. Attention is shifting to mobile and that’s where the people are. Our conversation reminded me of Jeff Jarvis’ What Would Google Do? In the fourth chapter, New Society: [&hellip... Read More