Guest

Fighting Hunger with No Names

By: Guest | October 16, 2012 | 
32
Today’s guest post is by Geoff Livingston Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness. For a variety of time and legal reasons, we were not able to put a name and a story behind some of these [&hellip... Read More
Gini Dietrich

The Three Things, Edition 3

By: Gini Dietrich | October 14, 2012 | 
18
Welcome to the third edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and [&hellip... Read More
Gini Dietrich

Gin and Topics: Richard Simmons and Canadian Dance Moves

By: Gini Dietrich | October 12, 2012 | 
68
For the first time ever I received a Klout perk I actually wanted and used. Last night, the Cadillac ATS (well, not the car, but its marketing department) hosted an advanced screening of Argo. For those of you who don’t know, Argo is based on the declassified information about the Iranian hostage crisis in the late 70s and early 80s. It was a highly intense, emotionally-ridden [&hellip... Read More
Gini Dietrich

Review of Content Marketing Measurement Platform Squeeze

By: Gini Dietrich | October 11, 2012 | 
45
I have something new for you to try! It’s way cool and I think you’ll like it. By way of background, I get asked to review a lot of products, books, and services. But I rarely post reviews on Spin Sucks, which goes to show you how very little I’m impressed. But when Jodi Echakowitz asked me to check out Squeeze, I promised her I would, but [&hellip... Read More
Lindsay Bell

Dear Pinterest: I Loathe You No Longer

By: Lindsay Bell | October 10, 2012 | 
134
Today’s guest post is by Lindsay Bell. Ahhhh, Pinterest. How I’ve loved to loath you all these years. Well, actually, it’s only been a couple of years, hasn’t it? You little spunky punk, you. You’ve done fairly well for yourself, I won’t take that away from you. You made Time magazine’s list of “50 Best Websites of 2011.” You managed to edge out LinkedIn, YouTube, and [&hellip... Read More
Gini Dietrich

Will Facebook Collections Kill Pinterest?

By: Gini Dietrich | October 10, 2012 | 
173
I almost hate to tell you about this because it’s not yet available to us, but it’s really freaking cool. I’m going to tell you and then you’ll have to wait. But I’m not sure how I feel about it because (as most of you know) I LOVE Pinterest. And this, from what I can tell, will be a direct competitor. And it’s on the site [&hellip... Read More
Gini Dietrich

NFL Crowdsources Videos; Increases Social Media Presence

By: Gini Dietrich | October 9, 2012 | 
45
I love football. I love everything about it. The weather, the game, the stadium…everything. Growing up in Utah, we didn’t have a local team so we got to decide on our loyalties. My brothers were huge 49ers fans and I decided to be a Bears fan. And, after moving to Chicago some 15 years later, I got myself season tickets. But it’s not just Soldier Field that [&hellip... Read More
Gini Dietrich

Should Journalists Be Required to Link to Inspiration Sources?

By: Gini Dietrich | October 8, 2012 | 
112
Martin Waxman, Joe Thornley, and I always record Inside PR late on Friday afternoons. It gives us time to reflect on the week, plus we typically don’t have any interruptions that late so it’s a good time to focus. This past week, which will run on Wednesday, Joe asked us if we’d read, “Acknowledging Antecedents, Again” by Darren Barefoot (an awesome name, by-the-way). I had not [&hellip... Read More
Gini Dietrich

The Three Things, Edition 2

By: Gini Dietrich | October 7, 2012 | 
15
Welcome to the second edition of The Three Things! We had a fairly decent first edition last week so we’re moving on to week two. I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie, and I don’t yet have a photo together. If you are a Spin Sucks subscriber, this [&hellip... Read More