Gini Dietrich

The Three Things, Edition 8

By: Gini Dietrich | November 18, 2012 | 
6
Welcome to the eighth edition (!!!) of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. We are four days from Thanksgiving. Are you ready? I haven’t even thought about what I’m cooking this year. I guess I’d better figure it out! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, [&hellip... Read More
Gini Dietrich

Gin and Topics: Haunted Toaster, a Singing Dog, and Prank Call

By: Gini Dietrich | November 16, 2012 | 
27
Last night I was the “special” guest on Heckler’s Hangout, the brain child of Margie Clayman and Brian Vickery, with a little help from Sam Fiorella. It is supposed to be 15-30 minutes of an expert presenting a topic and then the audience gets to heckle that person. But, when I was told this was the case a mere five hours before start time, I broke [&hellip... Read More
Guest

Celebrating a Million Likes on Instagram

By: Guest | November 15, 2012 | 
27
Today’s guest post is by Tony Bennett. Last week marked an unprecedented milestone in my otherwise ordinary life; it’s the first time I’ve ever accumulated a million of anything! Sadly, it’s not dollars, but a million likes on Instagram certainly is a gratifying consolation prize. While there’s no “easy-button” for building such an engaging fan base, there are three simple strategies to help you achieve a [&hellip... Read More
Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 
149
My friend Ken Jacobs and I were talking the other day about Seinfeld. What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air. I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old enough to be working with a [&hellip... Read More
Gini Dietrich

Instagram Web Profiles Provide Excellent Marketing Opportunity

By: Gini Dietrich | November 14, 2012 | 
39
I realize we are nine days behind the news of the Instagram web profiles, but that doesn’t mean we shouldn’t talk about them! First, let’s get this out of the way… I LOVE THEM! Not as much as I LOVE PINTEREST, but it’s pretty cool we can point people to our Instagram streams online now. With that out of the way, we can talk about what [&hellip... Read More
Gini Dietrich

Oracle Social Screws Up the Social Media Game

By: Gini Dietrich | November 13, 2012 | 
40
This past Saturday morning, I was tagged (along with six other friends) in a Facebook post by Danny Brown. In it, he questions why Oracle Social, which launched their page just a mere five days prior had 456,000 likes (it’s now more than a million in six days). I took a stroll over to the Oracle Social page and, thankfully, I was not one of the [&hellip... Read More
Gini Dietrich

The Three Things, Edition 7

By: Gini Dietrich | November 11, 2012 | 
6
Welcome to the seventh edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Howie’s birthday was last Sunday and I should have mentioned it in last week’s post, but I didn’t realize it until it’d already been published. So join me in wishing him a very happy belated birthday! For those of you new to this series, The Three Things arrives in [&hellip... Read More
Gini Dietrich

Gin and Topics: Make Your Videos Go Viral

By: Gini Dietrich | November 9, 2012 | 
28
Well, I’m nine days into National Novel Writing Month and I have to say, it’s totally fun! It’s not like writing a business book or a blog, both of which I love. But it’s totally different because you get sucked into the story and the characters become friends, if not members of the family. Did anyone see the movie “Ruby Sparks?” It’s like that. You can [&hellip... Read More