Gini Dietrich

Social Media and Its Effect On Suicide

By: Gini Dietrich | May 31, 2012 | 
81
Last year, friend and colleague Trey Pennington took his own life on the grounds of the church where he and his family attended for many years. When the news spread, first on Mashable and then through the more traditional channels, people on Twitter and Facebook were astounded. Though many didn’t know him in real life, they felt like they’d built a strong relationship with him on [&hellip... Read More
Guest

Don’t Believe Everything You Read About Social Media

By: Guest | May 30, 2012 | 
20
Today’s guest post is written by Jim Dougherty. When I was a young Lieutenant in the Army there was a crusty Sergeant who enjoyed making my life difficult by telling me why I couldn’t do things. He would always preface his thwarts with the phrase “by regulation.” One day my boss asked me about a project I was working on and I informed him that “by regulation” [&hellip... Read More
Gini Dietrich

Three Reasons Facebook Camera Will Work

By: Gini Dietrich | May 29, 2012 | 
45
Just a few short weeks after Facebook bought Instagram for $1 billion, the social network has released its own mobile photo sharing app, aptly called Facebook Camera. It reportedly is just like Instagram, but with a few improvements: It allows full-bleed photos, you can comment and “like” right from the app (instead of going into the Facebook app), it has a few filters, and it moves [&hellip... Read More
Gini Dietrich

Gin and Topics: Dog Rides Bicycle and Squirrel Learns to Purr

By: Gini Dietrich | May 25, 2012 | 
17
It’s time for a long weekend (sorry Canadians, you got yours last weekend)! YAY! And so begins summer in Chicago – the best season this city has to offer. And many days of cycling, which means an awkward tan requiring me to always wear sleeves and skirts at least knee length. I hope you have fun plans for the weekend and will get some sun, some [&hellip... Read More
Gini Dietrich

Five Step Process for Using the Social Web

By: Gini Dietrich | May 24, 2012 | 
95
I had a different blog topic in mind today when I read Danny Brown’s, “Being Where YOU Need to Be, Not Where ‘They’ Say You Should.” He relates a story of a small business owner who went to a conference and the social media expert who spoke advised attendees use all of the social media networks because “you never know where your customer is going to [&hellip... Read More
Guest

Building Trust Behind a Company’s Social Media Account

By: Guest | May 23, 2012 | 
9
Today’s guest post is written by Mat Powers.  We never really think about who is behind the social media accounts of our favorite companies. It’s not as if the real Old Spice guy is sending out tweets… “Collegiate athletes do more than play basketball, they also learn math and kissing techniques that can’t be found in the private sector” “Can I promise that this new wallpaper [&hellip... Read More
Guest

Six Step Process to Clean Up a Company’s Online Presence

By: Guest | May 22, 2012 | 
31
Today’s guest post is written by Nikki Little.  Those of us ingrained in the social media world talk a lot about what you should and shouldn’t do in the space. That’s important knowledge to share, but what happens when someone else makes the mistakes and you’re charged with fixing them? If you haven’t encountered this already, I bet there will come a time when you have [&hellip... Read More
Gini Dietrich

Five Things Facebook Must Do Now that They’re Public

By: Gini Dietrich | May 21, 2012 | 
61
It’s been an interesting few days in the social media/tech world. Facebook went public, began trading at $42.05 (and then dropped to it’s original $38) per share, and it’s founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife’s graduation from medical school. Named the 29th richest man in America, Zuckerberg now shares that fortune with [&hellip... Read More
Gini Dietrich

Gin and Topics: Gov. Christie Channels Seinfeld and School is Out for Summer

By: Gini Dietrich | May 18, 2012 | 
15
It has been a crazy, but totally fun, week! Thank you to all of you who participated in the Marketing in the Round launch! Thanks to all of the photos everyone posted and the Facebook Timeline, Geoff Livingston and I have an incredible story we’ll be able to look back on for many years. I’ve had lots of people ask me how sales are doing. We [&hellip... Read More