Gini Dietrich

Gin and Topics: Glamour Shots, Creative Kids, and a HUGE Dog

By: Gini Dietrich | April 20, 2012 | 
26
I’ve spent all week at 35,000 feet (thank heaven for GoGo Inflight!) so I’m very grateful it’s Friday and I’ll be home in my own bed tonight. PLUS, my high school bud, Mike Koehler (aka MK), is going to be at my house when I get home AND Michael Schechter (aka Shrek) is coming over for my homemade lasagna on Sunday night. So I’m very much looking [&hellip... Read More
Gini Dietrich

Protecting Your Online You After You Die

By: Gini Dietrich | April 19, 2012 | 
68
Earlier this week, I was waiting for the plane to reach 10,000 feet and killing time by reading American Way. In it was an article about e-state planning, or preserving your digital legacy for after you die. How many of you have thought about this? I mean, seriously thought about what happens to your email, Facebook, Twitter, LinkedIn, Flickr, YouTube, Pinterest, Posterous, blog, website, on and [&hellip... Read More
Guest

How to Measure Results When It’s Not Tied to Sales

By: Guest | April 18, 2012 | 
82
Today’s guest post is written by Jenn Whinnem. Even if your social media isn’t tied to sales or revenue, you can still measure its effectiveness and value. Just more than a year ago, I switched from the corporate to the nonprofit sector, specifically philanthropy. The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our [&hellip... Read More
Gini Dietrich

The Spin Sucks Blogging Process

By: Gini Dietrich | April 16, 2012 | 
139
Last week, Mitch Joel wrote a blog post called, “Watching Me Blog.” It was in response to Chris Brogan’s piece, “Watching Mitch Joel Blog,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. But the reason I’m mentioning it here is because, [&hellip... Read More
Gini Dietrich

Gin and Topics: A Cardboard Arcade and Texts from My Dog

By: Gini Dietrich | April 13, 2012 | 
26
For the first time ever, I have way more content to fill Gin and Topics than I have space. This is a good problem to have, right? It also means I have to prioritize what you see today and what is saved for next week, based solely on my opinion. I hope I chose correctly! Let’s see. I have a cardboard arcade, creating drama out of [&hellip... Read More
Guest

In Search of My Voice

By: Guest | April 12, 2012 | 
29
Today’s guest post is written by Brent Carnduff. Ahh voice – that mystical, alluring, and evasive quality that defines successful writers and defies the rest of us. Where does it come from? How do you find it? As near as I can tell, its much like what Supreme Court Justice Robert Stewart said about pornography, “It is hard to define, but I know it when I see [&hellip... Read More
Gini Dietrich

Instagram, LinkedIn, and Google+ News

By: Gini Dietrich | April 12, 2012 | 
69
It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that looks scarily similar to Facebook. All three changes are exciting for marketers, but are driving fear in the hearts of most users. Is it because we truly [&hellip... Read More
Arment Dietrich

Suspend Facebook, Lock the Door, Hang Up the Phone

By: Arment Dietrich | April 11, 2012 | 
31
Today’s guest post is written by Lisa Gerber. We have an important announcement: Effective immediately at Arment Dietrich, we will be disconnecting our phone service. We no longer have the time or the resources to answer the phone. It just keeps ringing. And it won’t stop! People have questions! And they want us to do work for them! But we don’t have the time. So we’re [&hellip... Read More