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By: Gini Dietrich | March 20, 2013 |
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When I began my career in communications (don’t ask how long ago; I’ll lie to you), the only thing we had to worry about was building really strong relationships with journalists to do the media relations part of our jobs. Now we have to worry about that and relationships with bloggers and influencers and customers and prospects and competitors and detractors and cynics and trolls and ... Read More
By: Gini Dietrich | March 19, 2013 |
Yes, I know today is not the third Wednesday of the month, but I have an advisory board meeting tomorrow so had to reschedule around that. But it’s the third Tuesday of the month so close enough. We’re going to have Livefyre Q&A day! Today we have Chris Brogan of, well, it’d probably be easier to list what he’s not famous for, but you likely know him because ... Read More
By: Gini Dietrich | March 17, 2013 |
Welcome to 24th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter ... Read More
By: Gini Dietrich | March 15, 2013 |
On April 15, my in-laws will have been married for 40 years. Forty years. F-O-R-T-Y years. And they’re still really young, which is a pro for having kids in your early 20s. While the rest of you are celebrating St. Patrick’s Day, we will be with them celebrating this amazing accomplishment. They’re the consummate couple, too. You know the one. The one where you think, “They ... Read More
By: Gini Dietrich | March 15, 2013 |
As I am known to do, when someone spends some of their day in the comments here, I make a concerted effort to check them out, read their content, and make sure to engage with them in other places on the web. One of those people is our new friend Dwayne Alicie. There is one thing that is super impressive about Dwayne: At 33 he went ... Read More
By: Guest | March 14, 2013 |
Today’s guest post is by Eden Spodek. Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? Maybe it’s just me, but I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and ... Read More
By: Gini Dietrich | March 14, 2013 |
Nooooooo! Google Reader is leaving us! Mr. D is all upset they’re sunsetting iGoogle and now I join his sadness after learning last night they’re going to do away with Reader on July 1. Reader is the web-based program that allows you to subscribe to great blogs (like Spin Sucks!) without having them all come into your inbox. It grew out of the Google acquisition of ... Read More
By: Gini Dietrich | March 12, 2013 |
I’ve been thinking a lot about this blogging thing lately and whether or not we’re converting our superfans to clients or referral partners. You see, the big, big vision of Spin Sucks is to change the perception of the PR industry. It may not happen in my lifetime, but I want it to be my legacy. It’s somewhat selfish because I’m tired of having prospects call ... Read More
By: Guest | March 11, 2013 |
Today’s guest post is by Julia Rosien. Being on Twitter is a little like knocking on the gates to the Emerald City. Oh, the wondrous opportunities waiting on the other side. But it comes with a price. Opening an account and tweeting is an invitation to the world that you’re available. You’re here to talk, get to know people, do business – whatever it is you want to ... Read More
By: Gini Dietrich | March 10, 2013 |
Welcome to 23rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter ... Read More
