Gini Dietrich

How to Build a Marketing Funnel for Facebook Ads

By: Gini Dietrich | May 24, 2016 | 
11
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process... Read More
Gini Dietrich

Gin and Topics: Strange, Cheesy Videos

By: Gini Dietrich | May 20, 2016 | 
3
On this week's Gin and Topics, we'll admit it's both strange and cheesy. You have everything from The Guacamole Song to JT and Anna Kendrick... Read More
Gini Dietrich

The Facebook Trending Topics Debacle Creates Bias Debate

By: Gini Dietrich | May 17, 2016 | 
18
The Facebook Trending Topics debacle creates an interesting debate over whether or not content creators have a responsibility to not be biased... Read More
Laura Petrolino

The Campfire Strategy for Online Community Building

By: Laura Petrolino | May 16, 2016 | 
11
Your online community is like a campfire. Do you help it burn, or do you dampen the flame? Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. ... Read More
Patrick Cole

10 Ways to Be Compelling on Instagram

By: Patrick Cole | May 12, 2016 | 
4
With Facebook no longer social media’s cool little brother and Twitter having plateaued, businesses and marketers start looking elsewhere. Instagram is the new cool kid on the block. Patrick Cole looks at ways to engage on Instagram... Read More
Gini Dietrich

Promote Social Media to the Integrated Communications Bullpen

By: Gini Dietrich | May 10, 2016 | 
12
Social media is often left to the interns or young professionals. Here we make a case for promoting it to the integrated communications mix... Read More
Gini Dietrich

Gin and Topics: Happy Mother’s Day!

By: Gini Dietrich | May 6, 2016 | 
18
It's the Mother's Day edition of Gin and Topics, with the "Bad Moms" trailer and Kimmel staffers reading texts from their moms. That and more in today's episode... Read More
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