Lindsay Bell

Brick Walls and Bad Social Media: Lessons from Jawbone

By: Lindsay Bell | August 6, 2014 | 
72
After a failed attempt at solving a customer service problem offline, this case study examines what bad social media service looks like for a fitness brand... Read More
Gini Dietrich

Gin and Topics: Babies Singing and Puppies Snuggling

By: Gini Dietrich | August 1, 2014 | 
22
This week's Gin and Topics has babies and puppies and babies singing and babies crying and puppies snuggling. And, #girlsruleboysdrool in two of the videos... Read More
Eleanor Pierce

Win a Mercedes on LinkedIn With One Catch—You Can’t Enter Yourself

By: Eleanor Pierce | July 31, 2014 | 
17
Mercedes is leveraging the function that LinkedIn is best at - professional recommendations - to encourage entries in their creative new marketing campaign. ... Read More
Laura Petrolino

The Magic of User-Generated Content

By: Laura Petrolino | July 30, 2014 | 
53
Customers are like puppies - give them something to do or they'll find something else. Why not ask for their user generated content in your marketing plan... Read More
Kerry Gorgone

Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

By: Kerry Gorgone | July 28, 2014 | 
40
Employer/employee friendships have long been fraught with potential legal issues. Social media privacy issues, however, are now more prevalent than ever. ... Read More
Gini Dietrich

A Social Media Contest, Cole Haan, Pinterest, and the Rules

By: Gini Dietrich | July 28, 2014 | 
50
Cole Haan held a social media contest on Pinterest that gave away up to a $1,000 shopping spree. But the FTC came knocking when they broke the rules... Read More
Gini Dietrich

Gin and Topics: Kid Calls 911 for Help with Homework

By: Gini Dietrich | July 25, 2014 | 
15
In this week's Gin and Topics, we have a four-year-old who calls 911 for help with his homework, the Fifty Shades of Grey trailer, dogs, bands, and more... Read More