Arment Dietrich

Social Media Learning: Skinned Knees and Cut Lips

By: Arment Dietrich | November 21, 2012 | 
6
Today’s guest post is by Allen Mireles. Social networks are exploding. According to Hubspot, this year Internet users in the U.S. will expand to 239 million, representing more than 75 percent of the total population. And mobile Internet users will reach 113.9 million in 2012, up 17 percent in 2011. The number of new web users, including those with little to no previous experience, grows daily. [&hellip... Read More
Gini Dietrich

Livefyre Q&A with Beth Hayden, Author Pinfluence

By: Gini Dietrich | November 20, 2012 | 
137
I am SUPER excited about today’s Livefyre author Q&A. Why, you ask? Because I LOVE Pinterest and she’s written the book on how to use the social network from a business perspective. Beth Hayden is the author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. WOO HOO!! We’ve talked here about how Pinterest has helped some of our clients increase revenue by focusing solely [&hellip... Read More
Gini Dietrich

The Three Things, Edition 8

By: Gini Dietrich | November 18, 2012 | 
6
Welcome to the eighth edition (!!!) of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. We are four days from Thanksgiving. Are you ready? I haven’t even thought about what I’m cooking this year. I guess I’d better figure it out! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, [&hellip... Read More
Gini Dietrich

Gin and Topics: Haunted Toaster, a Singing Dog, and Prank Call

By: Gini Dietrich | November 16, 2012 | 
27
Last night I was the “special” guest on Heckler’s Hangout, the brain child of Margie Clayman and Brian Vickery, with a little help from Sam Fiorella. It is supposed to be 15-30 minutes of an expert presenting a topic and then the audience gets to heckle that person. But, when I was told this was the case a mere five hours before start time, I broke [&hellip... Read More
Guest

Celebrating a Million Likes on Instagram

By: Guest | November 15, 2012 | 
27
Today’s guest post is by Tony Bennett. Last week marked an unprecedented milestone in my otherwise ordinary life; it’s the first time I’ve ever accumulated a million of anything! Sadly, it’s not dollars, but a million likes on Instagram certainly is a gratifying consolation prize. While there’s no “easy-button” for building such an engaging fan base, there are three simple strategies to help you achieve a [&hellip... Read More
Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 
149
My friend Ken Jacobs and I were talking the other day about Seinfeld. What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air. I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old enough to be working with a [&hellip... Read More
Gini Dietrich

Instagram Web Profiles Provide Excellent Marketing Opportunity

By: Gini Dietrich | November 14, 2012 | 
39
I realize we are nine days behind the news of the Instagram web profiles, but that doesn’t mean we shouldn’t talk about them! First, let’s get this out of the way… I LOVE THEM! Not as much as I LOVE PINTEREST, but it’s pretty cool we can point people to our Instagram streams online now. With that out of the way, we can talk about what [&hellip... Read More
Gini Dietrich

Oracle Social Screws Up the Social Media Game

By: Gini Dietrich | November 13, 2012 | 
40
This past Saturday morning, I was tagged (along with six other friends) in a Facebook post by Danny Brown. In it, he questions why Oracle Social, which launched their page just a mere five days prior had 456,000 likes (it’s now more than a million in six days). I took a stroll over to the Oracle Social page and, thankfully, I was not one of the [&hellip... Read More