Guest

LinkedIn: Don’t Overlook The Social Media Underdog

By: Guest | April 30, 2012 | 
44
Today’s guest post is written by Neal Schaffer. Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics show us Linkedin only has 150 million registered users, way below the nearly one billion [&hellip... Read More
Gini Dietrich

Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player

By: Gini Dietrich | April 27, 2012 | 
13
It’s the end of April. How did this happen? I feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. By the time you read this, I will have already kicked the day off with the very first keynote [&hellip... Read More
Guest

Five Ways to Get Your CEO to Embrace Social Engagement

By: Guest | April 26, 2012 | 
6
Today’s guest post is written by Jeff Hunt.  We just conducted a study which found companies who fully embrace social engagement have four times more business success than less-engaged companies. Four times. The study also found, in the most socially engaged companies, the chief executive officer and other C-suite executives are the vital advocates for change to make social engagement possible – and profitable. But how do you [&hellip... Read More
Gini Dietrich

Is Blogging Dead or Are Companies Not Trying Hard Enough?

By: Gini Dietrich | April 25, 2012 | 
186
When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at this moment. For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users, Pinterest is closing in on 15 million users, and there are three billion videos streamed on YouTube every day. I do this to show how many [&hellip... Read More
Guest

Legal Rules for Creating Flash Mobs and Performances

By: Guest | April 24, 2012 | 
14
Today’s guest post is written by Jay Pinkert. The founder of psychoanalysis, Sigmund Freud, hypothesized that two conflicting desires motivate human behavior: Eros (the life drive) and Thanatos (the death drive). Were he alive today, Freud undoubtedly would add a third: Viros (the drive to create viral videos). Marketers experience Viros more acutely than other people because they have to manage not only their own drive to capture [&hellip... Read More
Gini Dietrich

Gin and Topics: Glamour Shots, Creative Kids, and a HUGE Dog

By: Gini Dietrich | April 20, 2012 | 
26
I’ve spent all week at 35,000 feet (thank heaven for GoGo Inflight!) so I’m very grateful it’s Friday and I’ll be home in my own bed tonight. PLUS, my high school bud, Mike Koehler (aka MK), is going to be at my house when I get home AND Michael Schechter (aka Shrek) is coming over for my homemade lasagna on Sunday night. So I’m very much looking [&hellip... Read More
Gini Dietrich

Protecting Your Online You After You Die

By: Gini Dietrich | April 19, 2012 | 
68
Earlier this week, I was waiting for the plane to reach 10,000 feet and killing time by reading American Way. In it was an article about e-state planning, or preserving your digital legacy for after you die. How many of you have thought about this? I mean, seriously thought about what happens to your email, Facebook, Twitter, LinkedIn, Flickr, YouTube, Pinterest, Posterous, blog, website, on and [&hellip... Read More
Guest

How to Measure Results When It’s Not Tied to Sales

By: Guest | April 18, 2012 | 
82
Today’s guest post is written by Jenn Whinnem. Even if your social media isn’t tied to sales or revenue, you can still measure its effectiveness and value. Just more than a year ago, I switched from the corporate to the nonprofit sector, specifically philanthropy. The Connecticut Health Foundation (CT Health) has no products to sell, nor do we accept donations (if you’re interested in where our [&hellip... Read More