Guest

Memes and Marketing: Sell it Like You Meme it!

By: Guest | December 11, 2012 | 
10
Today’s guest post is by Thomas Ford.  Whether or not you’re a fan of golf, you’ve probably heard about the 2012 U.S. Open. Not just because young underdog Webb Simpson beat fantastic odds and won the championship by one stroke, but because of the guy who interrupted his victory speech. Just as the camera panned to a grinning Simpson cradling his silver trophy, a golf fan [&hellip... Read More
Guest

Are Forums the Forgotten Medium?

By: Guest | December 10, 2012 | 
56
Today’s guest post is by Jessica Malnik. I’m just going to say it. Online forums are the forgotten medium. During the past few years, brands have become enamoured by sexier social media platforms, such as Facebook, Twitter, Pinterest, and Instagram. These channels have a massive reach, and because of that there is a perception everyone is active on them. Often times, companies get so busy optimizing [&hellip... Read More
Gini Dietrich

The Three Things, Edition 11

By: Gini Dietrich | December 9, 2012 | 
0
Welcome to the eleventh edition of The Three Things presented by Michael Schechter, Howie Goldfarb, and me. Just a little more than two weeks until Christmas. Are you ready? I was buying shampoo and conditioner yesterday and the clerk asked me if my shopping was finished. I laughed and said, “I haven’t even started.” Thank heaven for the Internet! For those of you new to this series, The [&hellip... Read More
Gini Dietrich

Gin and Topics: Amazing Kids, a Christmas Song, and Instagram

By: Gini Dietrich | December 7, 2012 | 
75
Well, my team leaves today and I am sad. The awesome thing about having a virtual company is we’re so excited to get together because we never see one another. And it’s been super fun to watch Lindsay Bell see Chicago for the first time, both in person and via Facebook. She even got a photo of Wrigley Field and the Christmas tree. But now I’m sad [&hellip... Read More
Guest

Career Subreddits to Inspire, Motivate, and Empower You

By: Guest | December 6, 2012 | 
25
Today’s guest post is by Bryce Christianson. Reddit is like a jungle in the tropics. When you take your first step into the canopy, you are quickly overwhelmed by what to do there. There are lots of paths to take, you see hints of things that interest you, and you want to explore more, but you have no guide. Maybe you’ve heard Reddit is just full of [&hellip... Read More
Gini Dietrich

How Social Media Affects Your Job Search

By: Gini Dietrich | December 6, 2012 | 
140
My entire team is in Chicago right now for our 2013 planning meeting and holiday dinner. In preparation for the week, travel plans were made, client work was doubled to make up for two days away, guest blog posts were scheduled, and anticipation filled the air. In fact, I think most of Facebook is jealous they’re all here because of the anticipation they’ve built online about [&hellip... Read More
Guest

Is it Time to Breakup With Facebook?

By: Guest | December 4, 2012 | 
101
Today’s guest post is by Amy McCloskey Tobin. Facebook was my first great social media love. I resisted at first, but once I jumped in back in 2009, I was head over heels. Other networks turned my head periodically, but Facebook claimed my time and my business heart. I used it to build up one of my own small businesses – at one point 50 percent of our [&hellip... Read More
Guest

I Hate Social Media

By: Guest | December 3, 2012 | 
25
Today’s guest post is by Andy Crestodina. We all know someone who scoffs at Twitter, fears Facebook, and has no interest in Pinterest. Some of these people are lawyers, some are boomers. They call it trivial, narcissistic, and the end of quality human interaction. They hate social media. But, they don’t need to be completely left out. Here are three set-it-and-forget-it tips for people who will [&hellip... Read More
Gini Dietrich

The Three Things, Edition 10

By: Gini Dietrich | December 2, 2012 | 
6
We’re moving on up! Not to the East Side, but to nearly three months of The Three Things presented by Michael Schechter, Howie Goldfarb, and me. I am headed back home from Amsterdam. What an amazing city! I’m very happy to have been invited to speak here. Big, big thanks to Jody Koehler, Jos Govaart, and the Coopr team. They really know how to treat their speakers. For those [&hellip... Read More