Guest

Celebrating a Million Likes on Instagram

By: Guest | November 15, 2012 | 
27
Today’s guest post is by Tony Bennett. Last week marked an unprecedented milestone in my otherwise ordinary life; it’s the first time I’ve ever accumulated a million of anything! Sadly, it’s not dollars, but a million likes on Instagram certainly is a gratifying consolation prize. While there’s no “easy-button” for building such an engaging fan base, there are three simple strategies to help you achieve a [&hellip... Read More
Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 
149
My friend Ken Jacobs and I were talking the other day about Seinfeld. What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air. I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old enough to be working with a [&hellip... Read More
Gini Dietrich

Instagram Web Profiles Provide Excellent Marketing Opportunity

By: Gini Dietrich | November 14, 2012 | 
39
I realize we are nine days behind the news of the Instagram web profiles, but that doesn’t mean we shouldn’t talk about them! First, let’s get this out of the way… I LOVE THEM! Not as much as I LOVE PINTEREST, but it’s pretty cool we can point people to our Instagram streams online now. With that out of the way, we can talk about what [&hellip... Read More
Gini Dietrich

Oracle Social Screws Up the Social Media Game

By: Gini Dietrich | November 13, 2012 | 
40
This past Saturday morning, I was tagged (along with six other friends) in a Facebook post by Danny Brown. In it, he questions why Oracle Social, which launched their page just a mere five days prior had 456,000 likes (it’s now more than a million in six days). I took a stroll over to the Oracle Social page and, thankfully, I was not one of the [&hellip... Read More
Gini Dietrich

The Three Things, Edition 7

By: Gini Dietrich | November 11, 2012 | 
6
Welcome to the seventh edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Howie’s birthday was last Sunday and I should have mentioned it in last week’s post, but I didn’t realize it until it’d already been published. So join me in wishing him a very happy belated birthday! For those of you new to this series, The Three Things arrives in [&hellip... Read More
Gini Dietrich

Gin and Topics: Make Your Videos Go Viral

By: Gini Dietrich | November 9, 2012 | 
28
Well, I’m nine days into National Novel Writing Month and I have to say, it’s totally fun! It’s not like writing a business book or a blog, both of which I love. But it’s totally different because you get sucked into the story and the characters become friends, if not members of the family. Did anyone see the movie “Ruby Sparks?” It’s like that. You can [&hellip... Read More
Guest

To Blog for Yourself or Contribute to Others

By: Guest | November 8, 2012 | 
3
Today’s guest post is by Jessica Valenzuela. It’s fairly indisputable that thought leadership is good for one’s brand. In today’s digital world that thought leadership can come in many forms: Regular, thoughtful tweets, LinkedIn group involvement and engagement, and Facebook posts and sharing of news; bylines on popular sites, corporate blog posts that go beyond naval-gazing, executive Q&As, and much more. For organizations with varying levels of resources [&hellip... Read More
Yvette Pistorio

Six Essential Traits of Great Community Managers

By: Yvette Pistorio | November 7, 2012 | 
30
Today’s guest post is by Yvette Pistorio.  I’ve been a social media community manager for just about two years and I love it. It’s fun, I get to meet so many new people, and I get paid for it! I landed in the world of social media via a little luck, a pinch of patience, a solid writing background, and by doing tasks outside of my official [&hellip... Read More