Gini Dietrich

Gin and Topics: Explaining MPH In Blond Terms and Bacon

By: Gini Dietrich | March 23, 2012 | 
26
It’s Friday! It’s Friday! Is it warm where you are as it is in Chicago? I already have the start of my cycling tan. In March. Three months early. As much as I love snow, I’m pretty happy being outside on my bike this early. Maybe Chicago is the new San Diego? Perhaps, with Global Warming, the Great Lakes will be the new Riviera. Does that [&hellip... Read More
Gini Dietrich

10 Additional Ideas to Generate Comments and Shares

By: Gini Dietrich | March 21, 2012 | 
77
Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. In the comments, there were a lot of really good additional ideas and I promised [&hellip... Read More
Guest

Five Examples of Blogging Voices

By: Guest | March 20, 2012 | 
95
Today’s guest post is written by Jayme Soulati. What the heck is voice? The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Afterwards, I hope you’ll have a better understanding on the quest to find yours. It takes the better part of a year to get comfortable in your own skin. [&hellip... Read More
Guest

Videos Done Right: Dollar Shave Club & Invisible Children

By: Guest | March 19, 2012 | 
23
Today’s guest post is written by Gregg Jaffe. March 5, 2012. A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.” If you’re a PR or marketing professional, creating videos for the [&hellip... Read More
Gini Dietrich

Gin and Topics: Customers As Muppets and PR Are Not Liars

By: Gini Dietrich | March 16, 2012 | 
21
Well, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Typically I would, but I feel really sorry for their head of corporate communications because everything blew up on his second day on the job. Yes, his second day. Justin Brackett and I were talking about it yesterday and I said I didn’t [&hellip... Read More
Gini Dietrich

FTC Dot Com Disclosures Are Now Required

By: Gini Dietrich | March 15, 2012 | 
47
It’s becoming even more important to disclose the work you do with clients, particularly if it isn’t clear you’re working with a company on their online efforts. The FTC recently released their “Dot Com Disclosures,” (PDF download) which spells out what is OK and what is not. Our own Lisa Gerber wrote a blog post a few weeks ago, detailing why we write (client) on things [&hellip... Read More
Guest

Three Ways to Avoid Rogue Behaviors

By: Guest | March 14, 2012 | 
15
Today’s guest post is written by Lisa D. Jenkins.  It all starts very innocently. Joe or JoAnne (I’m an equal opportunity offender) down the hall wants to bring The Business into the 21st century by putting it online. First stop, Facebook. Why? “Well, because EVERYONE is on Facebook! We have to be there, too.” Excellent. By the way, EVERYONE just called and they want to know [&hellip... Read More
Gini Dietrich

Learn About Digital Media from Circus Performers

By: Gini Dietrich | March 12, 2012 | 
41
On Saturday night, Mr. D and I attended a fundraiser for Riverside Hospital. Our third attendance at this event, it has grown from a nice dinner put on for/by friends to nearly 1,000 people, more than $400,000 raised, and some really great entertainment. This year? A Cirque de Soleil-type troupe called the Anastasini Circus Performers. A show full of variety, one performer changed her clothes, on [&hellip... Read More