Guest

Social Media: You Can’t Be Everywhere

By: Guest | November 5, 2012 | 
15
Today’s guest post is by Amy McCloskey Tobin. When I first delved into the world of social media I was overwhelmed with the possibilities. For the first time in history, a small business could communicate directly with its target audience. I was thunderstruck by the realization that small marketing budgets, the bane of growth for most small businesses, were practically irrelevant. A smart plan and time to [&hellip... Read More
Gini Dietrich

Facebook Promoted Posts Remove the Level Playing Field

By: Gini Dietrich | November 5, 2012 | 
127
The awesome thing about the web and social media, in particular, is it levels the playing field. No longer do you need millions of dollars to spend on PR firms and ad agencies in order to build your brand and reputation among the masses. Today all you need is a good writer, a self-hosted website and/or blog, and organically grown social networks. With those three things, [&hellip... Read More
Gini Dietrich

The Three Things, Edition 6

By: Gini Dietrich | November 4, 2012 | 
21
Welcome to the sixth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone send well wishes to Shrek. Because he’s in New York, he’s had to work from home all week, plus he’s creating a big new writing project as part of NaNoWriMo. He’s a little busy, flustered, and probably a bit ADD from all the extra [&hellip... Read More
Gini Dietrich

Gin and Topics: Puppies, Farm Animals, and Introverts

By: Gini Dietrich | November 2, 2012 | 
38
Before I give you Gin and Topics, I want to talk to you about my friend Jennifer Stauss Windrum. At least a year ago (if not longer), she began her quest to build a non-profit to support lung cancer research. You see, her mom – who has never smoked a day in her life – has lung cancer and to say it’s been an eye-opening experience [&hellip... Read More
Guest

Social Content and Halloween Candy: Don’t Gorge On Either

By: Guest | November 1, 2012 | 
16
Today’s guest post is by Martin Waxman. November 1: Halloween plus one. Pumpkins are smashed or become a raccoon feast. Morbid decorations are laid to rest. And our ghoulish tendencies are put under wraps for another year. But for kids, Halloween is far from over. Now comes the time they’ve been waiting for: A much anticipated sugary feast. When kids dump their candy collection on the floor, [&hellip... Read More
Lindsay Bell

1984 Redux: The Social Media Thought Police

By: Lindsay Bell | October 31, 2012 | 
69
Today’s guest post is by Lindsay Bell. If we could take two of the modern world’s most innovative and forward-thinking minds, stuff them in a blender, and press puree, you wouldn’t only have a bit of a mess on your hands, you would have a fairly good representation of where we sit in today’s insane digital world. George Orwell got the ball rolling with his satirical [&hellip... Read More
Gini Dietrich

A Fantastic Starbucks Customer Experience Story

By: Gini Dietrich | October 30, 2012 | 
220
I have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. When I’m home, Mr. D comes into my office and announces, “I’m going to go hunt [&hellip... Read More
Guest

The Nips and Tucks Happening at LinkedIn

By: Guest | October 29, 2012 | 
27
Today’s guest post is by Liam Gooding Does everything coming out of California really need a face lift? LinkedIn has been changing things up lately, but will their actions distract users from discussing business? Judging by the recent activities, it would seem they’re getting a bit obsessed with their wrinkles. The question is will they take it too far and end up masking the characteristics we [&hellip... Read More
Gini Dietrich

Fourteen Social Media Policy Must Haves

By: Gini Dietrich | October 29, 2012 | 
69
I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. I [&hellip... Read More