Gini Dietrich

Change Your Culture to Invite Social Media Use

By: Gini Dietrich | February 27, 2012 | 
52
Last week, we talked about social media use at work. I wrote it about first for my weekly column in Crain’s, the Chicago business journal because so many of the audience members when I speak are now shifting and asking, “How do I get my employees to use social media for work?” There wasn’t much direct conversation on the article, but I had a few private [&hellip... Read More
Gini Dietrich

Gin and Topics: TV for Dogs and Creepy Marketing

By: Gini Dietrich | February 24, 2012 | 
29
It seems we have a trend in Chicago. Every time it has snowed this winter (this is only the fourth time), it’s on Friday. I wonder why that is? Mother Nature must be feeling generous to not make us trudge through snow all week long. Because, by Monday, it’s been gone. So here I sit, watching it snow, and hoping we get a little bit more [&hellip... Read More
Guest

Social Media and the Solution to Your Problems

By: Guest | February 23, 2012 | 
69
Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat, and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As [&hellip... Read More
Gini Dietrich

Gin and Topics: Tweeting Beyond the Grave and Gorillas On Camera

By: Gini Dietrich | February 17, 2012 | 
28
It’s Friday! I was on the plane last night and realized it was Thursday, not Wednesday like I thought. Do the weeks go by faster and faster as the year progresses? Or maybe I’m just getting old. Don’t answer that! I won’t keep you from getting to Gin and Topics. There are some good ones this week. Thanks to everyone who sends me links. Keep ‘em [&hellip... Read More
Guest

McDonald’s May McFail, But They Still Have the Monopoly On Games

By: Guest | February 16, 2012 | 
19
Today’s guest post is written by Anne Weiskopf. I don’t frequent McDonald’s, or any fast food restaurant, but I am a fan of their business model. They’re a $27 billion dollar company that is not afraid to test customer engagement using social media. What’s not to like? A few weeks back Twitter was lit up like the Golden Arches themselves with headlines of a provocative nature FAIL: [&hellip... Read More
Guest

The Trouble with PR Links

By: Guest | February 14, 2012 | 
26
Today’s guest post is written by John-Henry Scherck. He apologizes today’s post isn’t very romantic, but he hopes it woos some PR hearts.  There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take the place of an SEO campaign is [&hellip... Read More
Gini Dietrich

Facebook Timeline Coming for Businesses

By: Gini Dietrich | February 14, 2012 | 
59
Happy Valentine’s Day! I have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of this PR stuff. Let her do [&hellip... Read More
Guest

Shift from a Tactical to a Strategic Approach

By: Guest | February 13, 2012 | 
4
Today’s guest video is by Deirdre Breakenridge.  There is a great deal of discussion lately about redefining public relations. The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. The funny thing is, we still hear about organizations rushing to Twitter and Facebook and [&hellip... Read More