To Blog for Yourself or Contribute to Others

By: Guest | November 8, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 124Today’s guest post is by Jessica Valenzuela. It’s fairly indisputable that thought leadership is good for one’s brand. In today’s digital world that thought leadership can come in many forms: Regular, thoughtful tweets, LinkedIn group involvement and engagement, and Facebook posts and sharing of news; bylines on popular sites, corporate blog posts that go beyond naval-gazing, executive Q&As, and much more. [&hellip... Read More
Yvette Pistorio

Six Essential Traits of Great Community Managers

By: Yvette Pistorio | November 7, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 137Today’s guest post is by Yvette Pistorio.  I’ve been a social media community manager for just about two years and I love it. It’s fun, I get to meet so many new people, and I get paid for it! I landed in the world of social media via a little luck, a pinch of patience, a solid writing background, and [&hellip... Read More

Social Media: You Can’t Be Everywhere

By: Guest | November 5, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 167Today’s guest post is by Amy McCloskey Tobin. When I first delved into the world of social media I was overwhelmed with the possibilities. For the first time in history, a small business could communicate directly with its target audience. I was thunderstruck by the realization that small marketing budgets, the bane of growth for most small businesses, were practically [&hellip... Read More
Gini Dietrich

Facebook Promoted Posts Remove the Level Playing Field

By: Gini Dietrich | November 5, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 281The awesome thing about the web and social media, in particular, is it levels the playing field. No longer do you need millions of dollars to spend on PR firms and ad agencies in order to build your brand and reputation among the masses. Today all you need is a good writer, a self-hosted website and/or blog, and organically [&hellip... Read More
Gini Dietrich

The Three Things, Edition 6

By: Gini Dietrich | November 4, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 48Welcome to the sixth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone send well wishes to Shrek. Because he’s in New York, he’s had to work from home all week, plus he’s creating a big new writing project as part of NaNoWriMo. He’s a little busy, flustered, and probably [&hellip... Read More
Gini Dietrich

Gin and Topics: Puppies, Farm Animals, and Introverts

By: Gini Dietrich | November 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 78Before I give you Gin and Topics, I want to talk to you about my friend Jennifer Stauss Windrum. At least a year ago (if not longer), she began her quest to build a non-profit to support lung cancer research. You see, her mom – who has never smoked a day in her life – has lung cancer and [&hellip... Read More

Social Content and Halloween Candy: Don’t Gorge On Either

By: Guest | November 1, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 64Today’s guest post is by Martin Waxman. November 1: Halloween plus one. Pumpkins are smashed or become a raccoon feast. Morbid decorations are laid to rest. And our ghoulish tendencies are put under wraps for another year. But for kids, Halloween is far from over. Now comes the time they’ve been waiting for: A much anticipated sugary feast. When kids [&hellip... Read More
Lindsay Bell

1984 Redux: The Social Media Thought Police

By: Lindsay Bell | October 31, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 91Today’s guest post is by Lindsay Bell. If we could take two of the modern world’s most innovative and forward-thinking minds, stuff them in a blender, and press puree, you wouldn’t only have a bit of a mess on your hands, you would have a fairly good representation of where we sit in today’s insane digital world. George Orwell [&hellip... Read More
Gini Dietrich

A Fantastic Starbucks Customer Experience Story

By: Gini Dietrich | October 30, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 4KI have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. When I’m home, Mr. D comes into my office [&hellip... Read More