Gini Dietrich

Six Reasons Social Media Doesn’t Work

By: Gini Dietrich | October 25, 2011 | 
163
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Guest

Three Ways to Increase Engagement On Your Website

By: Guest | October 24, 2011 | 
31
Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. And marketing practitioners (again, the good ones) avoid it [&hellip... Read More
Gini Dietrich

Three Examples of Social Media Gone Bad

By: Gini Dietrich | October 24, 2011 | 
313
I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making money. But it’s an effect that comes [&hellip... Read More
Gini Dietrich

Gin and Topics: Kevin Bacon and Men In Heels

By: Gini Dietrich | October 21, 2011 | 
86
While I was in Florida this week, winter arrived in Chicago. In October. Global warming, my butt. It gets earlier and earlier every year…and stays later and later. It’s all good, though. I love the colder temperatures. It means hats, scarves, sweaters, and boots. It also means riding my bike on the trainer so if anyone has any good tips for keeping me from getting bored [&hellip... Read More
Gini Dietrich

Pros and Cons of a Blogging Committee

By: Gini Dietrich | October 20, 2011 | 
72
It’s Facebook question of the week time (clap, clap, clap!). Christina Huerta works for Keymark Enterprises, a company that creates 3D modeling software for engineers. I have a friend who is the CFO for an aeronautics company and they use 3D modeling software to show clients and prospects what something will look like once it’s been produced. It’s. So. Freaking. Cool. Neither here nor there, but [&hellip... Read More
Arment Dietrich

Building Community with MarketMeSuite

By: Arment Dietrich | October 19, 2011 | 
65
Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix). Well, MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free. [&hellip... Read More
Guest

Profiling Your Social Customer

By: Guest | October 18, 2011 | 
13
Today’s post is written by Jennifer Roberts. I was riding up one of the canyon roads in Boulder, Colorado a few weekends ago. I wanted to use the ride to work out how to write an article linking my online social behavior with the concept of a social consumer. But my high-end Sella Italia Lady saddle was distracting me; it was uncomfortable. I refocused and thought [&hellip... Read More
Gini Dietrich

Create An Online Conversation

By: Gini Dietrich | October 18, 2011 | 
56
We’ve talked about listening to the online conversation. And we’ve talked about assessing where your customers and prospects are already participating online. These should have done two things for you: 1) Helped you see a pattern of where people are talking about you, the company, or the industry (i.e. blogs, Twitter, Facebook, etc.); and 2) Helped you understand where the people you already do business with are spending [&hellip... Read More
Gini Dietrich

Gin and Topics: Cycling and Social Media

By: Gini Dietrich | October 14, 2011 | 
40
It’s almost time for PRSA! I’m going to Orlando just in time for Chicago’s sub-40 degree temps. I actually love sub-40 degree temps, but I guess I can do with sitting by the pool on Sunday afternoon with Abbie Fink (right, Abbie?!?). Don’t forget, if you’re going to be there, look me up! I’ll be the one with the two Canadians and large microphones. And, we’re hosting [&hellip... Read More