Gini Dietrich

10 Content Ideas that Generate Comments and Shares

By: Gini Dietrich | February 1, 2012 | 
215
As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. I hereby commit to change that. Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason Konopinski, cough), you now have something to [&hellip... Read More
Guest

Don’t Be Authentic: Real Social Media Marketing Advice

By: Guest | January 31, 2012 | 
51
Today’s guest post is written by Eric Wittlake. Be Authentic. A chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. What we really want is something carefully constructed, with enough personality and individuality to look real instead of [&hellip... Read More
Gini Dietrich

Gin and Topics: #McFail, Chobani, and Social Media

By: Gini Dietrich | January 27, 2012 | 
48
Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No fun for you! If you want [&hellip... Read More
Arment Dietrich

Who’s the Real Loser In Social Search?

By: Arment Dietrich | January 26, 2012 | 
37
Today’s guest post (and video) is by Lisa Gerber. It’s Facebook question of the week time (clap, clap, clap)! I’m coming to you from my deck at Schweitzer Mountain outside of Sandpoint, Idaho…and I have a guest appearance I think you’ll enjoy seeing! Today’s question comes from Barry Silver. Barry is a long-time Spin Sucks reader, the inventor of the name Gin and Topics, and a good friend. [&hellip... Read More
Gini Dietrich

The Pinterest Debate Between Two Friends

By: Gini Dietrich | January 25, 2012 | 
325
This post is running concurrently on Future Comms. On Facebook just after the first of the year, Paul Sutton posted something about not understanding what the big deal is about Pinterest. It won’t be a surprise to you that I commented. I said something about how he was off his rocker (except I think I was a bit more nice than that). So he challenged me [&hellip... Read More
Guest

Five Reasons QR Codes Suck

By: Guest | January 24, 2012 | 
47
Today’s guest post is written by John Fitzgerald.  A recent study revealed 79 percent of college students have no idea how to scan a QR code. Let that sink in for a second. Four out of five 18- to 22-year-olds don’t know what to do when they see an ugly barcode slapped on a print ad targeted at them. If college kids can’t grasp a new [&hellip... Read More
Arment Dietrich

Google Search Plus Your World: The Debate

By: Arment Dietrich | January 23, 2012 | 
58
Today’s guest post is written by Molli Megasko. I’m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies. If we break it down, I see two different debates going on: 1) Fairness (for corporations and [&hellip... Read More
Gini Dietrich

Gin and Topics: Aunt Carol, Old Men, and Star Wars Dogs

By: Gini Dietrich | January 20, 2012 | 
48
GUESS WHAT?!? It is snowing again! This makes me so happy! Jack Bauer and I will be out cross-country skiing at lunchtime. Well, I’ll be skiing. He’ll be marking every tree along the lakefront as his. This week’s Gin and Topics turned into all videos. You know what happens? People send me links and videos or post them on my Facebook wall. Which I love (makes [&hellip... Read More