Gini Dietrich

The Pinterest Debate Between Two Friends

By: Gini Dietrich | January 25, 2012 | 
325
This post is running concurrently on Future Comms. On Facebook just after the first of the year, Paul Sutton posted something about not understanding what the big deal is about Pinterest. It won’t be a surprise to you that I commented. I said something about how he was off his rocker (except I think I was a bit more nice than that). So he challenged me [&hellip... Read More
Guest

Five Reasons QR Codes Suck

By: Guest | January 24, 2012 | 
47
Today’s guest post is written by John Fitzgerald.  A recent study revealed 79 percent of college students have no idea how to scan a QR code. Let that sink in for a second. Four out of five 18- to 22-year-olds don’t know what to do when they see an ugly barcode slapped on a print ad targeted at them. If college kids can’t grasp a new [&hellip... Read More
Arment Dietrich

Google Search Plus Your World: The Debate

By: Arment Dietrich | January 23, 2012 | 
58
Today’s guest post is written by Molli Megasko. I’m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies. If we break it down, I see two different debates going on: 1) Fairness (for corporations and [&hellip... Read More
Gini Dietrich

Gin and Topics: Aunt Carol, Old Men, and Star Wars Dogs

By: Gini Dietrich | January 20, 2012 | 
48
GUESS WHAT?!? It is snowing again! This makes me so happy! Jack Bauer and I will be out cross-country skiing at lunchtime. Well, I’ll be skiing. He’ll be marking every tree along the lakefront as his. This week’s Gin and Topics turned into all videos. You know what happens? People send me links and videos or post them on my Facebook wall. Which I love (makes [&hellip... Read More
Guest

Six Reasons to Practice Social Media Authenticity

By: Guest | January 19, 2012 | 
36
Today’s guest post is written by Tyler Orchard.  The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Consumers and professionals are linked without boundary. Barriers that once limited engagement are overcome with new ways to network. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. On the [&hellip... Read More
Gini Dietrich

Pros and Cons of Changing the Name of Your Blog

By: Gini Dietrich | January 19, 2012 | 
114
And we’re back! I’m not sure our being dark yesterday had any effect, but we made a statement darn it! Plus, I got a day off of writing. Which, I have to admit, made me a little off kilter. No Spin Sucks to check multiple times a day. No crazies commenting. No getting my own personal writing accomplished the day. I expected to enjoy having the [&hellip... Read More
Guest

Don’t Be Afraid to Fail

By: Guest | January 17, 2012 | 
33
Today’s guest post is written by Jay Dolan.  I was trying to think of the most influential social media campaigns of 2011 the other day, and I couldn’t think of one. I honestly can’t think of one social media promotion that was so innovative, I had to tell people about it. Much of what I read these days is all about failures. Blogger outreach failures. Twitter [&hellip... Read More
Gini Dietrich

Four Ideas for Your Business Facebook Page

By: Gini Dietrich | January 16, 2012 | 
85
Let’s talk Facebook today, shall we? Sorry, Howie. I know you’re not a fan so you can go read another blog today. I’m going to make a pretty big assumption most of you have at least checked out the new timeline. Even if you hate it, if you’re using social media for work, it’s important to understand how these most recent changes affect your business pages. [&hellip... Read More
Gini Dietrich

Gin and Topics: Rich People Shoplift and Look Better Instantly

By: Gini Dietrich | January 13, 2012 | 
37
It snowed! It snowed! It snowed! We got TEN glorious inches! I’m so happy. Now the cross-country skis I got for my birthday last year (11 months ago) can finally come out of their wrapping and go for a spin on the lakefront. Happy, happy, joy, joy! I know that has nothing to do with Gin and Topics, but I’m so excited. I’ll tone it down [&hellip... Read More