Gini Dietrich

Gin and Topics: Customers As Muppets and PR Are Not Liars

By: Gini Dietrich | March 16, 2012 | 
21
Well, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Typically I would, but I feel really sorry for their head of corporate communications because everything blew up on his second day on the job. Yes, his second day. Justin Brackett and I were talking about it yesterday and I said I didn’t [&hellip... Read More
Gini Dietrich

FTC Dot Com Disclosures Are Now Required

By: Gini Dietrich | March 15, 2012 | 
47
It’s becoming even more important to disclose the work you do with clients, particularly if it isn’t clear you’re working with a company on their online efforts. The FTC recently released their “Dot Com Disclosures,” (PDF download) which spells out what is OK and what is not. Our own Lisa Gerber wrote a blog post a few weeks ago, detailing why we write (client) on things [&hellip... Read More
Guest

Three Ways to Avoid Rogue Behaviors

By: Guest | March 14, 2012 | 
15
Today’s guest post is written by Lisa D. Jenkins.  It all starts very innocently. Joe or JoAnne (I’m an equal opportunity offender) down the hall wants to bring The Business into the 21st century by putting it online. First stop, Facebook. Why? “Well, because EVERYONE is on Facebook! We have to be there, too.” Excellent. By the way, EVERYONE just called and they want to know [&hellip... Read More
Gini Dietrich

Learn About Digital Media from Circus Performers

By: Gini Dietrich | March 12, 2012 | 
41
On Saturday night, Mr. D and I attended a fundraiser for Riverside Hospital. Our third attendance at this event, it has grown from a nice dinner put on for/by friends to nearly 1,000 people, more than $400,000 raised, and some really great entertainment. This year? A Cirque de Soleil-type troupe called the Anastasini Circus Performers. A show full of variety, one performer changed her clothes, on [&hellip... Read More
Gini Dietrich

Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless

By: Gini Dietrich | March 9, 2012 | 
38
I really thought yesterday was Friday. I got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious. [&hellip... Read More
Guest

Five Inappropriate Ways to Respond to Criticism

By: Guest | March 8, 2012 | 
78
Today’s guest post is written by Margie Clayman. A large part of marketing, PR, and online communication rests upon how you respond to criticism. Some respond to criticism with grace, understanding, and a desire to improve, or at least a desire to see the world from someone’s perspective other than their own. Others, however, respond to criticism in ways that makes them look really, really bad. [&hellip... Read More
Gini Dietrich

Five Ways to Measure Social Media Efforts

By: Gini Dietrich | March 8, 2012 | 
110
A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. I explained I had just given [&hellip... Read More
Guest

Shiny Object Syndrome Hurts Us All

By: Guest | March 6, 2012 | 
50
Today’s guest post is written by Doug Haslam. During the last several years as social media emerged, we in the communications industry have railed against “Shiny Object Syndrome.” Well, many of us have. Others have gleefully promoted it. To you I say, “stop it.” Shiny Object Syndrome hurts us, and I hate being lumped in with a train of fools. ... Read More