Guest

Five Inappropriate Ways to Respond to Criticism

By: Guest | March 8, 2012 | 
78
Today’s guest post is written by Margie Clayman. A large part of marketing, PR, and online communication rests upon how you respond to criticism. Some respond to criticism with grace, understanding, and a desire to improve, or at least a desire to see the world from someone’s perspective other than their own. Others, however, respond to criticism in ways that makes them look really, really bad. [&hellip... Read More
Gini Dietrich

Five Ways to Measure Social Media Efforts

By: Gini Dietrich | March 8, 2012 | 
110
A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. I explained I had just given [&hellip... Read More
Guest

Shiny Object Syndrome Hurts Us All

By: Guest | March 6, 2012 | 
50
Today’s guest post is written by Doug Haslam. During the last several years as social media emerged, we in the communications industry have railed against “Shiny Object Syndrome.” Well, many of us have. Others have gleefully promoted it. To you I say, “stop it.” Shiny Object Syndrome hurts us, and I hate being lumped in with a train of fools. ... Read More
Gini Dietrich

Gin and Topics: Limbo Skating and Unbelievably Strong Brothers

By: Gini Dietrich | March 2, 2012 | 
17
It’s Friday. Which means it’s going to snow in Chicago. Right, Mother Nature?!? Do you hear me?? It’s going to snow in Chicago! Actually, I just looked at the radar and it’s all rain. It’s too warm. Booooo! We had a special day this week – it was Leap Day and one of the topics for today is based around something really cool on that day. [&hellip... Read More
Gini Dietrich

Change Your Culture to Invite Social Media Use

By: Gini Dietrich | February 27, 2012 | 
52
Last week, we talked about social media use at work. I wrote it about first for my weekly column in Crain’s, the Chicago business journal because so many of the audience members when I speak are now shifting and asking, “How do I get my employees to use social media for work?” There wasn’t much direct conversation on the article, but I had a few private [&hellip... Read More
Gini Dietrich

Gin and Topics: TV for Dogs and Creepy Marketing

By: Gini Dietrich | February 24, 2012 | 
30
It seems we have a trend in Chicago. Every time it has snowed this winter (this is only the fourth time), it’s on Friday. I wonder why that is? Mother Nature must be feeling generous to not make us trudge through snow all week long. Because, by Monday, it’s been gone. So here I sit, watching it snow, and hoping we get a little bit more [&hellip... Read More
Guest

Social Media and the Solution to Your Problems

By: Guest | February 23, 2012 | 
70
Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat, and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. As [&hellip... Read More
Gini Dietrich

Gin and Topics: Tweeting Beyond the Grave and Gorillas On Camera

By: Gini Dietrich | February 17, 2012 | 
28
It’s Friday! I was on the plane last night and realized it was Thursday, not Wednesday like I thought. Do the weeks go by faster and faster as the year progresses? Or maybe I’m just getting old. Don’t answer that! I won’t keep you from getting to Gin and Topics. There are some good ones this week. Thanks to everyone who sends me links. Keep ‘em [&hellip... Read More