Gini Dietrich

Using LinkedIn to Prospect for New Business

By: Gini Dietrich | September 29, 2011 | 
26
It’s Facebook question of the week time (clap, clap, clap)! Today we talk Panera Bread and eavesdropping and LinkedIn use and there is a special guest appearance from someone (something?) you may or may not have already met. But, before the video, a little background. My friend Rich Burghgraef owns Randolph Sterling, a company that helps you with business development. I’m pretty sure we met because he’s a [&hellip... Read More
Gini Dietrich

Owned vs. Earned Media: Measuring the ROI

By: Gini Dietrich | September 28, 2011 | 
79
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But more and [&hellip... Read More
Gini Dietrich

Blogger Outreach: Three Steps to a Successful Program

By: Gini Dietrich | September 27, 2011 | 
167
A couple of months ago Vocus hosted a really interesting event. They took the videos that were created during their conference (where I spoke along with the likes of Valeria Maltoni, Adam Singer, David Meerman Scott, and Ann Handley) and they created an online event where they replayed the videos and had the speakers on-hand for Q&A afterwards. There wasn’t enough time to get through all of the [&hellip... Read More
Guest

Are Bloggers Community Managers?

By: Guest | September 26, 2011 | 
39
Today’s guest post is written by Jelena Woehr. Are all bloggers also community managers? Jayme Soulati , in suggesting this topic, wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Community management is the art of creating something by allowing it to create itself, then [&hellip... Read More
Gini Dietrich

Gin and Topics: Mayhem at Walmart and Facebook

By: Gini Dietrich | September 23, 2011 | 
39
So Facebook made some big changes this week, huh? It’s been pretty funny to watch the stream. People do NOT like change. I think it’s pretty freaking cool, especially the new timeline. If you don’t yet have the new timeline enabled, this Mashable article (sorry Howie, it’s the only one I could find) tells you how. Beware, though, you’re about to get sucked in for at [&hellip... Read More
Arment Dietrich

Social Capital and Turning Tables

By: Arment Dietrich | September 21, 2011 | 
31
Today’s post is written by Lisa Gerber. Roles are reversing and tables are turning so fast my head is spinning. Just watch your LinkedIn updates and you’ll understand what I mean. Someone to whom you paid little attention all of a sudden has a job with a company that is a prospective client. That kid you bullied in high school now works where you just interviewed [&hellip... Read More
Gini Dietrich

Gin and Topics: Eels, Bites, and Beef Fat Hurt People

By: Gini Dietrich | September 16, 2011 | 
23
It’s been a crazy travel week. Now I’m in Phoenix doing media training with a client. The one really great thing about all this west coast travel is I have a TON of uninterrupted plane time to write. I hope Geoff Livingston can keep up! I probably just jinxed myself and will be way too tired to do any writing on the flight home tonight. This [&hellip... Read More