Social Fakers: What Do Numbers Mean these Days?

By: Guest | October 18, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 264Today’s guest post is by Hessie Jones All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? As Zuckerberg pointed out,“We have this ethos where we want to be a culture of builders, right? We don’t want to overly celebrate any particular milestone.” Wise words, Zuck! Shortly after this momentous media celebration, the following article appeared, “Most of [&hellip... Read More
Yvette Pistorio

Four Brands Using Instagram Really Well

By: Yvette Pistorio | October 17, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 369 Today’s guest post is by Yvette Pistorio. I love Instagram. I can take the world’s worst picture and boom! Instagram to the rescue! It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. [&hellip... Read More

Fighting Hunger with No Names

By: Guest | October 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 121 Today’s guest post is by Geoff Livingston Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness. For a variety of time and legal reasons, we were not able to put a [&hellip... Read More
Gini Dietrich

The Three Things, Edition 3

By: Gini Dietrich | October 14, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 105Welcome to the third edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily [&hellip... Read More
Gini Dietrich

Gin and Topics: Richard Simmons and Canadian Dance Moves

By: Gini Dietrich | October 12, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 153For the first time ever I received a Klout perk I actually wanted and used. Last night, the Cadillac ATS (well, not the car, but its marketing department) hosted an advanced screening of Argo. For those of you who don’t know, Argo is based on the declassified information about the Iranian hostage crisis in the late 70s and early [&hellip... Read More
Gini Dietrich

Review of Content Marketing Measurement Platform Squeeze

By: Gini Dietrich | October 11, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 159I have something new for you to try! It’s way cool and I think you’ll like it. By way of background, I get asked to review a lot of products, books, and services. But I rarely post reviews on Spin Sucks, which goes to show you how very little I’m impressed. But when Jodi Echakowitz asked me to check out [&hellip... Read More
Lindsay Bell

Dear Pinterest: I Loathe You No Longer

By: Lindsay Bell | October 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 186Today’s guest post is by Lindsay Bell. Ahhhh, Pinterest. How I’ve loved to loath you all these years. Well, actually, it’s only been a couple of years, hasn’t it? You little spunky punk, you. You’ve done fairly well for yourself, I won’t take that away from you. You made Time magazine’s list of “50 Best Websites of 2011.” You [&hellip... Read More
Gini Dietrich

Will Facebook Collections Kill Pinterest?

By: Gini Dietrich | October 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 404I almost hate to tell you about this because it’s not yet available to us, but it’s really freaking cool. I’m going to tell you and then you’ll have to wait. But I’m not sure how I feel about it because (as most of you know) I LOVE Pinterest. And this, from what I can tell, will be a [&hellip... Read More
Gini Dietrich

NFL Crowdsources Videos; Increases Social Media Presence

By: Gini Dietrich | October 9, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 156I love football. I love everything about it. The weather, the game, the stadium…everything. Growing up in Utah, we didn’t have a local team so we got to decide on our loyalties. My brothers were huge 49ers fans and I decided to be a Bears fan. And, after moving to Chicago some 15 years later, I got myself season tickets. [&hellip... Read More