Gini Dietrich

Gin and Topics: Self-Deprecating Workout and Twins Sing “Let it Go”

By: Gini Dietrich | April 11, 2014 | 
28
In this week's Gin and Topics, we have a man snake, a painful client/agency meeting, an old man shuffling, twins singing "let it go," and a kid with cerebral palsy who does Workout Wednesday... Read More
Nick Cicero

Community Building with Strategy and Value

By: Nick Cicero | April 9, 2014 | 
8
Metcalfe's law states that the value of a network is equal to the square of the number of connected users of the network. When this law was first proposed, they were talking about this awesome new communication device called the fax machine. One fax machine on its own is useless - it has no other machines to communicate with. Bring together 100, we're zipping files from Florida to Maine. The same goes for communities of people: One person alone communicates with no one. Bring together 100 people, now we're sharing experiences and ideas and creating new ones. How are you adding value to your community... Read More
Clay Morgan

Building a Community of Champions

By: Clay Morgan | April 9, 2014 | 
21
Communities have been around since the days before the internet existed, and the fundamentals of building a solid community are the same as they've always been. Having a dedicated community in place takes time and effort, but the benefits for both the company and their audience are worth the dedication to a community-building strategy... Read More
Eleanor Pierce

SnapChat and Building Community Where Your Audience is

By: Eleanor Pierce | April 8, 2014 | 
29
Look, I’m not going to lie. I believed until fairly recently that SnapChat’s only purpose was serving as a venue for unwise teenagers to send each other photos of their bits and pieces. But then I started spending time around people who are about a decade younger than I am. And I kept hearing “You’re not on SnapChat??” It wasn't long before I realized that the dedicated SnapChat audience is worth paying attention to, both for individuals and brands... Read More
David Jones

Social Media and Brand Relationships: The Big Lie

By: David Jones | April 7, 2014 | 
29
Is brand relationship building through social media a big, fat lie? Do people want a 'relationship' with your brand? Or do they simply want to feel connected? Finding out how your community perceives your brand, what they value, and what they want from you is always the first step in creating a social presence that connects... Read More
Lindsay Bell

The Three Things, Edition 76

By: Lindsay Bell | April 6, 2014 | 
8
In today's edition of The Three Things, we explore the hottest sports story - and backlash - in years. Parents matter, it seems! We also look at Australia's incredible extinct mega fauna, and creativity. ... Read More
Gini Dietrich

Gin and Topics: Hugh Jackman Sings and a Waitress Will Make You Cry

By: Gini Dietrich | April 4, 2014 | 
12
In this week's Gin and Topics, we have a waitress who will make you cry, Hugh Jackman singing, baby reveal gone wrong, hipsters and their coffee, and the seven day forecast... Read More
Lindsay Bell

Join Gini Dietrich for a Special Livefyre Q&A Today

By: Lindsay Bell | April 2, 2014 | 
361
Spin certainly does suck - but today's super special Livefyre Q & A isn't going to - because it's with Gini Dietrich! Her newest book, Spin Sucks: Communication and Reputation Management in the Digital Age, is out. Ask her anything you want about spin, the digital space, or even global domination. ... Read More