Gini Dietrich

Using LinkedIn to Prospect

By: Gini Dietrich | August 30, 2011 | 
146
When I speak to CEO groups, the first thing I ask the audience is what they want to learn during our three hours together. More often than not, they want to know how to use LinkedIn for prospecting. It’s so simple, it’s a wonder hardly anyone uses it. If you love to make cold calls, you’re sick in the head and there is no need for [&hellip... Read More
Gini Dietrich

Gin and Topics: Mourning, Whining, and Rolling

By: Gini Dietrich | August 26, 2011 | 
70
What a crazy week! First there is an earthquake on the East Coast (I know it’s not a big deal to you West Coasters, but those buildings can’t withstand that kind of shaking). Then Steve Jobs resigned (which makes me really sad because I think we’ll soon hear of his death). What’s going to be the third big piece of news this week? I hope it’s [&hellip... Read More
Guest

Two Ways Charities Use Social Games Successfully

By: Guest | August 25, 2011 | 
11
Today’s guest post is written by Yasin Akgun. Traditional marketing methods of charities have, for a long time, been offline based activities. For instance, door to door sales, leafleting, street vendors, and tele-sales. Of course, we’ve all seen this changing as more and more charities turn to digital marketing strategies to raise awareness and increase profitability. In the U.K., the BBC published a report showing that millions of [&hellip... Read More
Gini Dietrich

The Secret Sauce of Online Community Building

By: Gini Dietrich | August 24, 2011 | 
271
Everyone always wants to know what is the secret sauce to building a community. Well, I’ll tell you. It’s simple, really. Stroke people’s egos. Seriously. That’s it. You’ve heard this from me before; it’s not a new concept. But it truly is the secret sauce... Read More
Guest

Five Ways to Self-Promote

By: Guest | August 23, 2011 | 
38
We’ve received a variety of reactions to Gini Dietrich‘s post on self-promotion.  Here is another perspective from guest blogger Kareem Ahmed. Something odd is happening in the land of the web these days; we’re becoming weary of self-promotion. (Some) Business people are afraid to “toot their own horns” because on the Internet, it’s so easy to sound like a braggadocio (and even if you don’t sound like one, [&hellip... Read More
Gini Dietrich

Gin and Topics: Latkes, Drugs, and Swear Words

By: Gini Dietrich | August 19, 2011 | 
32
Well, Google bought Motorola Mobility this week, in an attempt to even further their Global Domination. I know. I know. *I* am supposed to achieve Global Domination (it is, after all, my initials). But I do much better when I have someone in my front view that I need to catch. So don’t you worry. Global Domination will be mine in the next 10 years. Put [&hellip... Read More
Guest

Three Lessons On Staying Sane As a Community Manager

By: Guest | August 18, 2011 | 
53
Today’s guest post is written by Jelena Woehr. Part cat-herder, part social butterfly, part psychotherapist, and part janitor, the online community manager has a unique and rapidly evolving job. How can a person navigate the choppy, uncharted waters of online community management without losing her cool? Moderator Maria Niles, along with panelists Eden Kennedy, Elisa Batista, Julia Roberts, and Marie “Riese” Lyn Bernard, explored this question [&hellip... Read More
Gini Dietrich

The Future of Analytics

By: Gini Dietrich | August 18, 2011 | 
105
It’s Facebook question of the week time (clap, clap, clap!). This week I’m giving you a little repeat from a video I did for Radian6. I’m a big fan of theirs so I was ecstatic when they asked me to guest blog for them. And then they changed their minds and asked me to do a video instead. I asked if they were sure. I mean, [&hellip... Read More