Gini Dietrich

Disclosure and Ethics In PR

By: Gini Dietrich | December 12, 2011 | 
68
Five years ago, Wikipedia would not allow PR people to edit or change anything on the site because they found too many of our peers were editing things to be company-friendly and full of controlled messages. So they banned us. More recently they changed the rules to allow us back on, with the policy around conflict of interest pretty darn clear: All users must disclose their [&hellip... Read More
Gini Dietrich

Gin and Topics: Playboy, Siri, and a 666 Sticker

By: Gini Dietrich | December 9, 2011 | 
30
It snowed! It snowed! It finally snowed! Granted, it’s just a dusting, but now I can say December 9 is when we FINALLY got snow in Chicago. I think this is the latest we’ve ever had snow. I hope Mother Nature makes up for it in the coming weeks. While I’m thinking about snow, which makes me think about Christmas, you only have 15 shopping days [&hellip... Read More
Guest

Two Major Changes to SEO this Year

By: Guest | December 8, 2011 | 
53
Today’s guest post is written by Adam Justice. SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. Every few months there is a new set of best practices, and another group of web properties are adversely affected by changes. This year, in particular, has been especially harsh on websites [&hellip... Read More
Gini Dietrich

Measuring Results at the Enterprise Level

By: Gini Dietrich | December 8, 2011 | 
32
That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. Rusty Speidel, a friend I met on Twitter who later became a close offline friend (mostly because we both road bike), has been giving me a hard time about measuring results. He thinks marketing expertise and elbow [&hellip... Read More
Guest

The Future of Social: Networks

By: Guest | December 5, 2011 | 
62
Today’s guest post is written by  Michael Schechter.   I’m not usually one for predictions, it’s just not in my DNA to whip out my crystal ball and try to gaze to the future. However, when you spend enough time in any space, you start to see trends and recurring themes that offer insight into what’s coming next. During the past few years, social media has [&hellip... Read More
Gini Dietrich

Gin and Topics: Siri, BlackBerry, and the Moron Award

By: Gini Dietrich | December 2, 2011 | 
28
When we began the Social Media Trends ninth trend contest on Monday, I promised I would reveal the winner of two webinar seats today. I lied. HAHHAAH! Just kidding. I know I gave some of you a little, tiny stab of the heart. Oh that was fun! Drumroll please…. The winner of the ninth trend that I am now challenged to incorporate into next Thursday’s webinar [&hellip... Read More
Guest

Using Twitter for Effective Media Relations

By: Guest | November 28, 2011 | 
27
Today’s guest post is written by Keredy Andrews. The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. Emails too easily get lost in the melee and when you catch them on the phone, they often don’t have time to listen to a pitch and ask you to send an [&hellip... Read More
Gini Dietrich

Eight Social Media Trends for 2012

By: Gini Dietrich | November 28, 2011 | 
198
Welcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to [&hellip... Read More