Guest

Six Reasons to Practice Social Media Authenticity

By: Guest | January 19, 2012 | 
36
Today’s guest post is written by Tyler Orchard.  The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Consumers and professionals are linked without boundary. Barriers that once limited engagement are overcome with new ways to network. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. On the [&hellip... Read More
Gini Dietrich

Pros and Cons of Changing the Name of Your Blog

By: Gini Dietrich | January 19, 2012 | 
114
And we’re back! I’m not sure our being dark yesterday had any effect, but we made a statement darn it! Plus, I got a day off of writing. Which, I have to admit, made me a little off kilter. No Spin Sucks to check multiple times a day. No crazies commenting. No getting my own personal writing accomplished the day. I expected to enjoy having the [&hellip... Read More
Guest

Don’t Be Afraid to Fail

By: Guest | January 17, 2012 | 
33
Today’s guest post is written by Jay Dolan.  I was trying to think of the most influential social media campaigns of 2011 the other day, and I couldn’t think of one. I honestly can’t think of one social media promotion that was so innovative, I had to tell people about it. Much of what I read these days is all about failures. Blogger outreach failures. Twitter [&hellip... Read More
Gini Dietrich

Four Ideas for Your Business Facebook Page

By: Gini Dietrich | January 16, 2012 | 
85
Let’s talk Facebook today, shall we? Sorry, Howie. I know you’re not a fan so you can go read another blog today. I’m going to make a pretty big assumption most of you have at least checked out the new timeline. Even if you hate it, if you’re using social media for work, it’s important to understand how these most recent changes affect your business pages. [&hellip... Read More
Gini Dietrich

Gin and Topics: Rich People Shoplift and Look Better Instantly

By: Gini Dietrich | January 13, 2012 | 
37
It snowed! It snowed! It snowed! We got TEN glorious inches! I’m so happy. Now the cross-country skis I got for my birthday last year (11 months ago) can finally come out of their wrapping and go for a spin on the lakefront. Happy, happy, joy, joy! I know that has nothing to do with Gin and Topics, but I’m so excited. I’ll tone it down [&hellip... Read More
Guest

SEO Relevancy: Assessing the Value of Schema

By: Guest | January 10, 2012 | 
33
Today’s guest post is written by John Trader. The race to the top of search result pages is getting more fierce as search engines drive more and more traffic and revenue to businesses. Last June, Google, Yahoo, and Bing announced a new initiative called Schema.org  to create and support a common vocabulary for structured data markup on web pages. The goal was to allow webmasters and [&hellip... Read More
Gini Dietrich

Three Ways to Use Pinterest for Business

By: Gini Dietrich | January 9, 2012 | 
220
I’m not going to lie. I’m obsessed with Pinterest. I blame my sister. She’s an enabler. Since its launch, I’ve been a big proponent of it. It’s, in a sense, an online scrapbook. You find images and videos you like and “pin” them to your online boards. For instance, I have “must make,” “winter training,” “books worth reading,” “gift ideas,” and more that feed my creativity. [&hellip... Read More
Gini Dietrich

Gin and Topics: Women Are a Mystery, SOPA, and Brain Picking

By: Gini Dietrich | January 6, 2012 | 
42
Ahhhhh. The first Gin and Topics of the year. What shall we discuss today? There are lots of interesting things going on right now. We have SOPA, Best Buy crumbling before our very eyes, the Ocean Marketing debacle, and everyone talking about the three words they’re using to guide 2012 (mine are focus, delegate, and vision). Man! That makes it a really long week, doesn’t it? [&hellip... Read More