Gini Dietrich

As Twitter Locks Out Developers, a New Site Welcomes Them

By: Gini Dietrich | September 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 253It won’t come to a surprise to many of you that I love Twitter. It was the first social network I used to really engage and connect with people and it’ll always be my first love. In the early days, I created a group of friends who we still refer to ourselves as the posse. These are people who refer [&hellip... Read More

Social Media Has Created Two Types of Users

By: Guest | September 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 289Today’s guest post is by Tyler Orchard Some of you were probably driven to this post by a cleverly crafted tweet from the brilliant Gini Dietrich. Others will simply retweet that original post because it’s coming from a credible source. Some may retweet or share this post simply because it’s on Spin Sucks – regardless of what the post is [&hellip... Read More
Gini Dietrich

Gin and Topics: Gangnam Style and Crazy Razorback Fans

By: Gini Dietrich | September 21, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 92Last week, we had dinner with friends who have a two year old (two and a half, if you ask him). He was wearing a Polamalu jersey. I said, “Go Bears!” to him and he said (are you ready for this?), “No, Aunt Gini. The Bears are at home. It’s Polamalu’s turn.” I can’t even turn a kid, who [&hellip... Read More
Gini Dietrich

Augmented Reality for PR and Marketing Pros

By: Gini Dietrich | September 20, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 287I spoke last night to the PRSA Central Ohio chapter. I really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. One of the things we talked about was augmented reality. I realized as we chatted, [&hellip... Read More

Faking it on Social Media: What are the Costs?

By: Guest | September 18, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 58 Today’s guest post is by Stacey Acevero It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. As communications professionals, we try to place emphasis on the quality of our networks, rather than the quantity, but what is it about those follower numbers that makes us feel so [&hellip... Read More
Gini Dietrich

Join Sarah Robinson for a Special Livefyre Q&A Today

By: Gini Dietrich | September 18, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 146I have a fun little surprise for you today. One Ms. Sarah Robinson has written a book and she’s going to be hanging out on Spin Sucks today. It worked so well with Margie Clayman that we’re going to make this a regular thing. Which means you can ask the author anything. And today’s author is Sarah. A Little [&hellip... Read More
Gini Dietrich

Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos

By: Gini Dietrich | September 14, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 84I believe fall has arrived! Which I would be totally excited about, but it also means football season and my Bears had a rough game last night. What makes things worse is they lost to the Packers. It’s one thing to lose a game. It’s an entirely different thing to lose to the cheeseheads. But alas! Next week is [&hellip... Read More

How to Get Results with Facebook Ads

By: Guest | September 13, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 225Today’s guest post is written by Jennifer MacDonald. It seems one can hardly market their business on Facebook without paying for something. Yes, a business page is free, but because only 16 percent of your followers see your posts, turning them into a sponsored post ad is an excellent way to get better visibility and gain more followers. Facebook [&hellip... Read More