Guest

Three Little-Known Ways to Use Pinterest to Promote Your Business

By: Guest | April 9, 2012 | 
10
Today’s guest post is written by Jessica Lawlor. You know a site has made it big when even the President of the United States is on board. Seemingly everyone is using the wildly popular social network, Pinterest, and blog post after blog post touts the benefits of the latest social media darling. Even though you’ve likely already read several articles about how to use Pinterest for [&hellip... Read More
Gini Dietrich

Social Media Breeds PR Laziness

By: Gini Dietrich | April 9, 2012 | 
62
Last week, because I was recovering from my sleepless trip to Norway, I wasn’t able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman. They were able to secure quite a few interviews with some of the conference’s speakers, which we’ll be playing in the coming weeks. But I also missed seeing some friends, such as Doug Haslam, [&hellip... Read More
Gini Dietrich

Gin and Topics: Cycling, Rainbows, and April Fool’s

By: Gini Dietrich | April 6, 2012 | 
11
Did anyone see the story of the 80-year-old woman who landed a plane after her husband died while flying? She and her husband were flying home to Sturgeon Bay, Wis., from Florida, when he slumped over the controls and died. A family friend, and pilot, got in another plane, flew up to her, and guided her through landing the plane. She ended up with a few [&hellip... Read More
Guest

Monetized Word-of-Mouth Business Models

By: Guest | April 4, 2012 | 
11
Today’s guest post is written by Thom Holland. Which do you trust more, an advertisement on TV or the word of mouth recommendation that you got from a friend? Your friend …of course. As marketers, you already know that. We’ve always known the best customers come from word-of-mouth referrals. They cost less money to acquire and they typically remain a customer for a longer period of [&hellip... Read More
Gini Dietrich

Five Things to Watch Out for as Facebook Goes Public

By: Gini Dietrich | April 2, 2012 | 
50
Because I had a lot of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “American Idol,” and it’s about Mark Zuckerberg and the pending IPO for Facebook. Because of their IPO quiet period, Facebook did not comment. Rather the writers combined five years of interviews to put together 12 page [&hellip... Read More
Gini Dietrich

Gin and Topics: A Blind Dog and a Phone Talking Elephant

By: Gini Dietrich | March 30, 2012 | 
41
Holy. Cow. What a week! You know how I say I’m an introvert and all of you exclaim, “No way!”? Well, today is very apparent I am introvert. I haven’t had more than three hours of sleep since Sunday night. I spoke yesterday morning, attended the conference, had dinner with my fellow speakers and the conference sponsors, and then I thought for sure I’d hit the [&hellip... Read More
Arment Dietrich

Five Steps to a Social Listening Program

By: Arment Dietrich | March 28, 2012 | 
48
Today’s guest post is written by Lisa Gerber. I guess I shouldn’t be surprised anymore. Maybe I’m just sad now: At how many organizations are missing opportunities to be involved in the conversation. How many times a day do you come across a scathing review; one that influences your decision not to buy? And would that decision be influenced the other way if the organization had [&hellip... Read More
Gini Dietrich

Facebook Speaks Out Against Employers Asking for Passwords

By: Gini Dietrich | March 28, 2012 | 
116
I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours. As if they aren’t just using their phones to get online during the day. Some business leaders go so far as to take [&hellip... Read More