Guest

Social Proof or Social Spoof?

By: Guest | November 3, 2011 | 
52
Today’s guest post is written by Andy Crestodina.  Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation…The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken; a phenomenon sometimes referred to as herd [&hellip... Read More
Gini Dietrich

Measuring PR Results to the Bottom Line

By: Gini Dietrich | November 1, 2011 | 
68
It’s time for the last part of creating a digital program: Measurement. The steps, as we use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging here, here, and here. There is a lot of discussion about return-on-engagement or influence being the right measurement tool. But, as a business owner, I’m here to tell you that’s horse hockey... Read More
Gini Dietrich

How Much Transparency Is Too Much?

By: Gini Dietrich | October 31, 2011 | 
152
Reed Hastings, the CEO of Netflix, has had a rough year. First Netflix hired actors in Canada to pretend they were excited customers. The problem? Canada was dying to get Netflix so the anticipation and excitement was already there and actors weren’t necessary. But the bigger issue was those actors were talking to media, as if they were real customers. And, maybe they were, but that’s [&hellip... Read More
Gini Dietrich

Gin and Topics: Lollipops, Donkeys, and Misrepresentations

By: Gini Dietrich | October 28, 2011 | 
43
It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. I saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. So do that sometime before midnight on Saturday and read (and watch) Gin and Topics right now... Read More
Gini Dietrich

Producing Business Videos: Shooting, Editing, and Embedding

By: Gini Dietrich | October 27, 2011 | 
131
It’s Facebook question of the week time (clap, clap, clap)! Sorry, John Trader…I can’t seem to get the whistle down. This week’s question comes from Christina Pappas, the author of The Content Cocktail, about producing videos and how I do them. She asks... Read More
Gini Dietrich

Six Reasons Social Media Doesn’t Work

By: Gini Dietrich | October 25, 2011 | 
163
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Guest

Three Ways to Increase Engagement On Your Website

By: Guest | October 24, 2011 | 
31
Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. And marketing practitioners (again, the good ones) avoid it [&hellip... Read More
Gini Dietrich

Three Examples of Social Media Gone Bad

By: Gini Dietrich | October 24, 2011 | 
313
I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making money. But it’s an effect that comes [&hellip... Read More
Gini Dietrich

Gin and Topics: Kevin Bacon and Men In Heels

By: Gini Dietrich | October 21, 2011 | 
86
While I was in Florida this week, winter arrived in Chicago. In October. Global warming, my butt. It gets earlier and earlier every year…and stays later and later. It’s all good, though. I love the colder temperatures. It means hats, scarves, sweaters, and boots. It also means riding my bike on the trainer so if anyone has any good tips for keeping me from getting bored [&hellip... Read More