Small Businesses Have a Unique Opportunity in Social Media

By: Guest | August 28, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 240Today’s guest post is written by Tammy Kahn Fennell. As a small business you have something the big guys can never have. Total real-ness. You understand your brand, your industry, and your customers. You know more about selling your product or service than anyone else. And this kind of domain expertise translates incredibly well on social media. According to a [&hellip... Read More
Gini Dietrich

Gin and Topics: Dog Shaming and Sexy Guy on Rollerblades

By: Gini Dietrich | August 24, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 76Well, kids are mostly back at school (though there are some lucky ones who don’t go back until after Labor Day), vacations have been had, and the entire country is beginning to cool down. I guess that means football season, tall boots and sweaters, autumn leaves, and fire pits are upon us. It also means my outdoor cycling days [&hellip... Read More
Yvette Pistorio

Change Communication to Match Customers’ Behaviors

By: Yvette Pistorio | August 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 133Today’s guest post is written by Yvette Pistorio. I grew up in the ’80s and early ’90s and honestly, it was pretty awesome. Pluto was a planet and I wore about three pairs of socks scrunched over my tightly rolled, acid-washed Jordache jeans. Technology was a novelty – remember Oregon Trail? I just downloaded an app on my iPhone [&hellip... Read More
Gini Dietrich

Eight Digital Marketing Trends

By: Gini Dietrich | August 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 233One more day of vacation! I thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. Of particular interest is the second one, seeing as I [&hellip... Read More
Gini Dietrich

50 Tips to Make Your Company’s Blog Rock

By: Gini Dietrich | August 20, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 411I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. This blog post idea [&hellip... Read More
Gini Dietrich

Gin and Topics: The Chatroulette Version of Call Me, Maybe?

By: Gini Dietrich | August 17, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 77A long, long time ago, when I switched my Twitter handle from BearsFan07 to ginidietrich, I met a handful of people who’ve become in real life friends. One of those people is Justin Brackett. Justin celebrated a birthday yesterday so I thought to honor him I would show you what he did last week and posted to Facebook (which [&hellip... Read More
Gini Dietrich

What Social TV Means for Marketers

By: Gini Dietrich | August 16, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 237 Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. All in, there were about 1,000 journalism professors in Chicago for the annual conference, here to learn about new technologies, how business will affect their student’s future careers, and ethics in new media. There were five of [&hellip... Read More
Gini Dietrich

Join Margie Clayman for a Special Livefyre Q&A Today

By: Gini Dietrich | August 15, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 112We’re going to try something new here today. We’re going to have a live Q&A with Margie Clayman, the recent author of The ABCs of Marketing Myths. I’ve participated in such things at Danny Brown’s blog (he’s going to be so proud I’m stealing from him again) and we did a live chat on Spin Sucks during BlogWorld in [&hellip... Read More