Guest

Three Things Threatening Authenticity

By: Guest | August 8, 2011 | 
206
Today’s guest is written by Jayme Soulati. Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. It was used in a variety of ways by a variety of practitioners when I launched an effort awhile back to define public relations on my blog. Social media [&hellip... Read More
Gini Dietrich

Gin and Topics: Gangs, Tanks, and Naughty Dogs

By: Gini Dietrich | August 5, 2011 | 
68
Is it a holiday in the U.S. and someone forgot to tell me? There was NO traffic this morning. What is going on? Anyone? Bueller? No? Maybe they’re all staying home so they can finish The Hunger Games series. Not that, uh, I want to do that. I can’t help it! They are sooooo good! If you haven’t read them, get on it. Stat! And continue [&hellip... Read More
Guest

Five Ways to Humanize Your Brand In Social Media

By: Guest | August 4, 2011 | 
85
Today’s guest post is written by Tammy Kahn Fennell. If you haven’t already, it’s time to get real. In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. This is not easy for everyone, and many brands still don’t get it. Customers are savvy about your “realness” and they know when [&hellip... Read More
Gini Dietrich

Using Guest Bloggers

By: Gini Dietrich | August 4, 2011 | 
166
It’s Facebook question of the week time (clap, clap, clap!). Hey Danny Brown and Nancy Davis? You’re no longer banned. But watch your Ps and Qs. I can easily reinstate it. So this week’s question comes from Erin Feldman. She’s the founder and CEO of Factotum, where she writes content for websites, blogs, and social networks. She’s fairly new to the social/blogosphere scene, in terms of [&hellip... Read More
Guest

Three Tips to Becoming an Early Adopter

By: Guest | August 1, 2011 | 
55
Today’s guest post is written by Joe Hackman. The fast-paced evolution of technology creates opportunities for any “average Joe” with some forethought and courage. It levels the playing field, and allows those who take advantage of it, to see accelerated success for their brand or cause. Allow me to back this up with a few examples that I hope will encourage you to take your own leadership [&hellip... Read More
Gini Dietrich

Six Tips for Using Google+ Now

By: Gini Dietrich | August 1, 2011 | 
191
Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. This is so disappointing to me. Clearly they haven’t read that the new tool is in a sophomore slump and that it’s not yet available for businesses. But it’s not stopping my own industry from trying to make money teaching people how to get in there, create a personal account, and begin using [&hellip... Read More
Gini Dietrich

Gin and Topics: Righting Yourself In This Crazy World

By: Gini Dietrich | July 29, 2011 | 
50
Well, for the second time EVER, Spin Sucks has beat Danny Brown in the AdAge rankings. Today we are #35 and he is #36. Because the universe will have righted itself by Monday and he’ll jump back ahead of us, I have to take advantage and brag today! My mom would say, “You’re going to break your arm patting yourself on the back.” Love you tons, [&hellip... Read More
Gini Dietrich

Managing Social Media Fatigue

By: Gini Dietrich | July 28, 2011 | 
191
It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week. You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. Consider it I did. And I also [&hellip... Read More