Guest

Using Twitter for Effective Media Relations

By: Guest | November 28, 2011 | 
27
Today’s guest post is written by Keredy Andrews. The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. Emails too easily get lost in the melee and when you catch them on the phone, they often don’t have time to listen to a pitch and ask you to send an [&hellip... Read More
Gini Dietrich

Eight Social Media Trends for 2012

By: Gini Dietrich | November 28, 2011 | 
198
Welcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to [&hellip... Read More
Guest

Refine and Improve: The Fifth Step to Social Media Mastery

By: Guest | November 22, 2011 | 
9
Today’s guest post is written by Nic Cartwright. Before you get too far into this post, make sure you have read the excellent series on The Five Steps in Social Media Excellence here on Spin Sucks. Once you have done that, onwards soldiers…. You’ve found the right tools to maximize your listening experience, you’ve spent some time assessing the noise you are hearing (and hopefully by now [&hellip... Read More
Gini Dietrich

Gin and Topics: Boobs and Wind-Blown Ducks

By: Gini Dietrich | November 18, 2011 | 
56
I cannot tell you how happy I am that today is here. I’ve had a month of travel that nearly made me fold myself into the fetal position and cry like a baby. But I made it and am very much looking forward to a short week next week. It’s my favorite time of the year! I get to cook and put up my tree and [&hellip... Read More
Guest

Social Media Charlatans Are Like Wile E. Coyote

By: Guest | November 17, 2011 | 
36
Today’s guest post is written by Byron Fernandez. How many of you share my growing stew of amusement, bewilderment, and fury over an increasing cacophony of so-called “ninjas,” “gurus,” and “mavens” in the social media space? Like John McCain’s impotent use of “maverick” during the 2008 campaign, something’s awry when more attention is placed on pretentious, hammy, and meaningless jargon than on who you are, why [&hellip... Read More
Gini Dietrich

Staying On Top of Technology

By: Gini Dietrich | November 17, 2011 | 
36
It’s Facebook question of the week time and, this week, I managed to get a video recorded. I don’t know about you, but I missed you guys! This week’s question comes from Steve Birkett, who you may know as Above the Static, which is his Twitter handle. He writes at Above the Static and for 12Most and is an Us Guys member... Read More
Guest

Five Tools to Make Your Day More Productive

By: Guest | November 15, 2011 | 
32
Today’s guest post is written by Brankica Underwood.  If there is one thing you cannot use as an excuse for being unproductive today, it is lack of time. No, I am not going to magically make your day last 25 hours. But I will tell you how to get the most out of your day. With all the technical developments out there, you can make use of [&hellip... Read More
Gini Dietrich

The Future of Google+: Social Network or Search Enhancer?

By: Gini Dietrich | November 15, 2011 | 
91
I’ve been thinking a lot about Google+ since they launched their business pages last week. You see, it was announced at the same time that Joe Thornley, Martin Waxman, and I were recording Inside PR. So we all happened to be on the page watching it happen in real-time. Google+ announced at 1 p.m. CT and, by 1:11 (yes, just 11 minutes later), Toyota already had [&hellip... Read More