Guest

Four New Ways to Spark Blogging Inspiration

By: Guest | July 14, 2011 | 
44
Today’s guest post is written by Marijean Jaggers. I’m not a person who gets writer’s (or blogger’s) block. The challenge of writing daily, however, sometimes leaves me less than enthusiastic about the content I’m creating. Hey, we all get a little stuck for fresh ideas every once in a while, right? I’ve been paying attention to what gets my synapses firing again when it all gets [&hellip... Read More
Gini Dietrich

Should I Have Multiple Twitter Accounts?

By: Gini Dietrich | July 14, 2011 | 
124
It’s Facebook question of the week time (clap, clap, clap!) and we have two questions that are pretty similar in nature. So, no pun intended (which you’ll understand when you watch the video), I’m going to kill two birds with one stone. My IRL BFF, Carlos Cruz, asks, “What’s your opinion, should you have just one twitter account? Or one personal and another professional?” And Hansjörg Leichsenring [&hellip... Read More
Guest

Badges? We Don’t Need No Stinkin’ Badges

By: Guest | July 12, 2011 | 
30
Today’s guest post is written by Joey Strawn. What if I told you that you were approaching gamification all wrong? More than likely I’d be greeted with one of two answers: 1. What’s gamification? 2. Nuh-uh, we have badges and stuff! For those unfamiliar with the term, Lisa Gerber wrote a great post called “Game Mechanics and Its Effect on Marketing” that you should definitely read (or re-read)... Read More
Arment Dietrich

Take Your Blog to the Next Level. With Style.

By: Arment Dietrich | July 11, 2011 | 
14
  This afternoon’s post is a slight diversion from our typical schedule. We wanted to share with you the importance of blog styling and how you can learn more about it this week. How many times have you landed on a blog post that was made up of nothing but large blocks of text on your screen? What happened? Did you read on or simply glance [&hellip... Read More
Gini Dietrich

Gin and Topics: History-Making Events

By: Gini Dietrich | July 8, 2011 | 
47
Happy Friday! For those of us in the U.S. it really should be Thursday. I love short weeks! So it’s been a week since Google+ launched and it’s starting to grow on me. I still have NO idea how I’m going to organize my Circles, but I’ve been using the stream and I like how clean and easy to navigate it is. I’m starting to see [&hellip... Read More
Guest

Four Ways to Tweet Like a Hollywood Screenwriter

By: Guest | July 7, 2011 | 
9
Today’s guest post is written by John Fitzgerald . Like most young wannabe filmmakers, I learned the basics of screenwriting by hanging out on film sets and reading books. Books such as Syd Field‘s 1979 treatise on the three-act dramatic structure, simply titled Screenplay. Fields contends that writers must follow a rigid three-act structure in order to free themselves to develop their characters. Twitter’s 140-character limit is not unlike the [&hellip... Read More
Gini Dietrich

Three Possibilities for Social Commerce

By: Gini Dietrich | July 6, 2011 | 
51
Something interesting is happening on Facebook. The big brands are not only joining in droves, but are creating stores from which to sell their wares. When I first saw that P&G had launched not one, but six, Facebook stores, I screamed, “WHAT ARE YOU DOING?!” But then I read that they’re not using the stores to sell; rather to glean customer insight. Sure they’ll sell products [&hellip... Read More
Guest

The Power of Social Over Search Engines

By: Guest | July 5, 2011 | 
56
Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? I asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total [&hellip... Read More