I’m having a hard time believing it’s already October. Just a year ago I was wondering if we were going to make it through the recession and trying to figure out what it would take to move us back into growth mode. Guess I lost sleep for nothing…and man it went by fast!
Following are the top five stories for week ending Oct. 1, 2010. If you feel like I missed something fun or important, please hit me over the head and send me the link! Continue Reading »
I was meandering through David Spinks’s blog the other day when I came across his social media success formula. He says it’s Effort + How Funny You Are + (Luck/100000) = Social Media Success. Seeing how funny I thought that was, I’d say he has social media success. And that is why today’s #FollowFriday is David Spinks.
But what really draws me to David (other than his sense of humor) is a site he’s working on called BlogDash, which is coming in a few weeks from Scribnia. In the past few weeks, we’ve been talking a lot here about blogger relations and what it looks like when you pitch bloggers as compared to traditional reporter. It sounds like BlogDash will provide people with access to the right bloggers and help you create the right outreach program. It’s not just for PR professionals. It’s for small business owners, marketing folks, and executives who fancy themselves experts in communication (like me). Continue Reading »
Are your sales efforts aligned with your social media strategy?
Your company’s Facebook page is alive, active and people are “liking” it. You have multiple people tweeting, and comments are regularly being posted to your blog. Your social media strategy is alive and engaging.
Now take a look at the rest of your sales and marketing activities.
Are your ads different than your competitor’s ads? Do they fit with and support the engagement you are trying to create with your social media?
Are your salespeople asking the same boring questions that other salespeople ask? Or are they focused on selling your stuff or deepening their understanding of customers and prospects?
Are your account managers and customer service people merely responding to issues or are they deepening their knowledge to create new opportunities for both you and your customers? Continue Reading »
The moment you’ve all been waiting for, or maybe it’s just the moment we’ve been waiting for…the launch of our Social Media Primer eBook!
We’ve incorporated the top questions we get asked about social media and laid out our thoughts along with comments taken directly from Spin Sucks readers! (Yes, you’ll have to buy the book to see if one of your comments made a feature.)
I don’t need drugs. I just need technology. And technology that makes my life easier makes me swoon. My latest heartthrob is a private, unmineable news reader that combines my social streams with my news streams. And in what is nothing less than a stroke of GENIUS (pun intended) Genieo can do what products like Flipboard and My6Sense can’t – it can tell the difference between ATTENTION and INTENTION.
Why does that matter? Well (she says, rubbing hands gleefully together), let me tell you. Genieo can intuitively sense whether I’m intentionally looking for a new product (like a social media monitoring service) or whether I’m paying attention to the social media monitoring space because I want to know who’s saying what about the industry because I have a client who happens to sell social media monitoring services. Get it? Intention = want to buy something. Attention = paying attention to a particular space because I’m interested in something beyond a purchase. Continue Reading »
Frank is one of those guys who does enough good in this world for 100 of us. He’s involved with 12for12K, Epic Change, Habitat for Humanity, the American Diabetes Association, Susan G. Komen for the Cure, and (my favorite) Team Livestrong. Lions and tigers and bears, oh my!
The social business space has made me many lifelong friends. Standup humans who I would stake a claim for, people who know business, strategy, and the unique art of relating to humans as humans. Yet as I move through the social space, I’ve watched a few stars lose sight of the relationships they’ve made. In these few cases, the social media star’s reputation is now spin.
Don’t get me wrong. I don’t have problem with the idea that larger audiences and bigger contracts require folks to scale. I get one person’s bandwidth can’t stretch beyond 24 hours in a day. But a conversation is happening I’ve not really seen discussed much in the open. It has to do with people who no longer live their message. Continue Reading »
It’s definitely fall in Chicago (which I love). Crisp, cool mornings, football games, homemade soup, and fabulous clothes and shoes! Speaking of football, how about that great gift we got on Sunday against the Lions?! I really can’t believe they didn’t count that last catch as a touchdown. But it’s very Chicago – we win, even if it means we have to cheat to get it.
As you get ready for your weekend, following are the top five stories for the week ending Sept. 17, 2010. Happy reading/viewing! Continue Reading »
It’s no secret that I’m an avid cyclist so this shouldn’t come as a big surprise. But, even if you’re not into cycling, this feat is something everyone should experience, even if it’s just from the periphery. Continue Reading »