Gini Dietrich

Social Media Campaigns Don’t Match When Consumers Are Online

By: Gini Dietrich | June 28, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 311Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” According to the Engagement and Interaction White Paper, where they analyzed the top 20,000 Facebook [&hellip... Read More

Online vs. Offline Relationships: Build Them Before You Need Them

By: Guest | June 26, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 189This week our guest posts focus on adapting the traditional to the new. The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom. Today: Relationships by Pat Rhoads. Last month Gini Dietrich asked, “Is Facebook making us more lonely?” Her post was based on a study in The Atlantic, concluding that indeed people seem to be more lonely [&hellip... Read More
Gini Dietrich

Gin and Topics: Triumph the Insult Dog and Cats Playing Patty Cake

By: Gini Dietrich | June 22, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 94Is anyone a dog whisperer? Jack Bauer has decided, of late, between 4:05 and 4:08 is the appropriate time to get up every morning. I’ve tried making him stay put until 5:00, which is when we normally get up, but he’s a 100 pound dog who jumps up on the bed if you don’t pay attention to him. And, [&hellip... Read More
Gini Dietrich

Responding (Or Not) to Blog Comments

By: Gini Dietrich | June 19, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 276Earlier this year, I traveled to Norway to share a stage with Mitch Joel, Valeria Maltoni, Chris Brogan, and Maggie Fox. During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. You see, he writes to write. It’s [&hellip... Read More
Gini Dietrich

Gin and Topics: Commencement Speeches and an Ultra-Talented Kid

By: Gini Dietrich | June 15, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 82Happy Friday everyone! Summer has definitely arrived for most of the country (except for Lisa Gerber, who got snow this week), which means summer hours at Arment Dietrich! That’s right. If you make up four hours during the week and you work here, you can leave at 1:00 on Fridays. Hold on, hold on. Don’t send your resumes at [&hellip... Read More
Arment Dietrich

Social Media Global Domination and too Many Friends

By: Arment Dietrich | June 13, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 143Ever hear of Hofmann hot dogs? They’re from Syracuse (where I was born and raised) and they are possibly the best ever made. The first time I took my husband to Syracuse, he asked me what the city was known for, in terms of food. Hoffmann hot dogs, of course! So whenever we go there, we HAVE to bring [&hellip... Read More

Two Blogging Camps: Which is Better?

By: Guest | June 11, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 137Today’s guest post is written by Craig McBreen. Several weeks ago Gini Dietrich wrote about “smart” posts vs. those other posts. I think she kinda said: Stupid spreads like a virus. It’s not exactly like comparing Mad Men to Keeping Up With the Kardashians or Charlie Rose to Snooki, but those top 10 lists sure go viral, don’t they? After [&hellip... Read More