Gini Dietrich

Managing Negative Online Comments

By: Gini Dietrich | October 13, 2011 | 
124
It’s Facebook question of the week time (clap, clap, clap!). A few housekeeping things first. If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! And, Inside PR (Martin Waxman, Joe Thornley, and I) are hosting a TweetUp on Monday night. If you RSVP online, the first drink is on us! We’re also going to be doing lots of [&hellip... Read More
Arment Dietrich

Free Facebook Ads For Small Business

By: Arment Dietrich | October 12, 2011 | 
20
  This guest post is written by Molli Megasko Yes, it’s another Facebook post. But don’t roll your eyes yet (Howie!). I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. This January, Facebook is planning to give away $50 in free advertising to 200,000 small businesses across the country to show them how the [&hellip... Read More
Gini Dietrich

Four Tools to Assess Your Audience’s Online Usage

By: Gini Dietrich | October 11, 2011 | 
94
Last week, after we looked at the tools for online listening, I promised I would follow it up with tools to use in assessing the conversation. Promise kept! At the time, we discussed the five steps in social media we always recommend to new clients who are just beginning to branch out online, including listen, assess, engage, measure, and refine/improve. We’re at the assess phase now, which [&hellip... Read More
Guest

Simple Tool, Small Wonder: Buffer App

By: Guest | October 10, 2011 | 
64
Today’s guest is post is written by Jay Pinkert. Amidst all the froth about the new Facebook features and the general release of Google+, it’s easy for social media professionals not to spend much time considering the importance of simple tools. We can get so focused on mastering the “next big thing” that we overlook applications that might seem basic to some. But to others have [&hellip... Read More
Gini Dietrich

Using Google AdWords to Test Your Messaging

By: Gini Dietrich | October 10, 2011 | 
59
I am a communication professional, with a bent toward marketing because of the bottom line results it drives. I understand advertising. I understand the value and benefits of it. I even work with my team to recommend it to clients in integrated programs. But I’m not an advertising expert. That’s why I was so interested to read, “How to Test Your Advertising Quickly, Cheaply, and Effectively,” [&hellip... Read More
Gini Dietrich

Gin and Topics: The Dwarf-Tossing Ban

By: Gini Dietrich | October 7, 2011 | 
68
It’s been a sad week, with the passing of Steve Jobs. The Apple store on Michigan Avenue is surrounded with candles and flowers. It’s a sad week for all of us who use Apple products…and even those of us who don’t (cough, Chris Barger, cough). But I also think we’ve reached saturation stories about him so I won’t say anything more. What I will tell you, [&hellip... Read More
Guest

Brand Bullying: A Tale of Ragu and Social Media

By: Guest | October 4, 2011 | 
245
Today’s guest post is written by Michael Schechter. Last week, C.C. Chapman blogged about the latest example of poor social media marketing – Ragu Hates Dads. The brand had reached out to him on Twitter with a campaign that admittedly is in pretty poor taste, and C.C. took to his blog to respond. It wasn’t the fact that he felt the need to call out their failure that [&hellip... Read More
Gini Dietrich

Eight Tools for Social Media Listening

By: Gini Dietrich | October 4, 2011 | 
167
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. They are listen, assess, engage, measure, and refine/improve. The Art and Science of Listening While each step is important, the foundation to any online effort is listening. And it’s the one step you can do without any of the others. Before you begin, think about the historically [&hellip... Read More
Guest

Hey Loehmanns! Tweet Me Right!

By: Guest | October 3, 2011 | 
23
Today’s guest post is written by Anne Weiskopf. A little more than a week ago, I wrote about the discount chain Loehmanns, sharing wonderful childhood memories of shopping with my mother. The intent was to let them know their direct marketing efforts (which I continue to receive) only serve to remind me, a long time loyal customer, that I can no longer take advantage of their [&hellip... Read More