When I speak, it’s almost exclusively to entrepreneurs turned CEOs or “hired guns” – the CEOs/COOs hired by the entrepreneur because they know they can’t (or don’t want to) grow a company. You can guess where that audience typically lies…50+ white men. So you can also guess the resistance I get when I begin to talk about the shift in how we communicate and how technology is not going away, but it’s here to make us more productive and efficient.
Imagine this pretty little girl who comes in and tells them their whole world is changing before their eyes and it’s time to take their heads out of the sand and pay attention. Imagine she begins to tell them their employees won’t talk to them – they want to text and iChat instead. Imagine she tells them the way they’ve always pushed sales out to their audiences no longer works. Would you shake your head and say, “She’s not my generation. She doesn’t know hard work.”? They do. Continue Reading »
Wayne Gretzky is the best hockey player of all-time. Told from a young age that he was too small and too slow to ever make it to the NHL, he wound up proving his detractors wrong by becoming the highest-scoring player in league history.
Following are the top three lessons social media can learn from The Great One and his journey to the top. Continue Reading »
As a consumer, I am a big fan of Einstein Bagels (give me a honey-whole-wheat with honey almond any day), so it makes sense that I would “like” them on Facebook.
Even though I am a fan and although I see them in my stream, I didn’t really pay attention (not even for the free bagel days) until I saw they were having trouble with their giveaways. And then I paid attention because, as a communication professional, I watch pretty closely on how companies handle crisis. Continue Reading »
While I’m proudly a touchy-feely “community” guy (my job title is community manager, after all), I can’t deny there won’t be an opportunity to build a community around a business if there aren’t enough sales to keep its doors open. Continue Reading »
On Saturday, I was relegated to the trainer because it was pouring rain at our normal team ride start time. I had to do sprint intervals, which aren’t fun outside, let alone on the trainer, and I was not looking forward to being stuck for nearly two hours. I was catching up on podcasts and half watching The Food Network, when Mitch Joel’s interview with Mark Schaefer came on my iPod. The debate? Ghost blogging. It captivated my attention for 40 minutes as they professionally debated why you shouldn’t ghost blog (Mitch’s position) and why it’s okay to ghost blog in some cases (Mark’s position).
They both made some very good points and you can listen to it in its entirety here. In fact, I highly recommend you do listen to it – while you commute, exercise, or have it on in the background while you work. Make a point to listen to it.
As idealistic as I am and, as much as I would love to teach our clients how to do their own online marketing and work us out of jobs, we do live in the real world and I think Mitch’s stance of not allowing old world execution into new world tools is not realistic. Continue Reading »
Fresh to the working world, Becky offers a voice that isn’t often seen in the blogosphere – one of humility, curiosity, and honesty. She isn’t shy about introducing herself to the true influencers and she gets to know them so she can recommend in her Influencer Series. Continue Reading »
Video blog day brings a question outside of the PR industry! Karl Rectanus asks, “We invest time, talent and treasure in traditional and social media; what are the best metrics or measurement tools for knowing if we’re getting ROI?” My answer is here (along with trying to figure out where is the pea puree on Top Chef)…which metrics and tools are you using?
(If you’re viewing this via RSS, click here to watch the video)
A few years ago, as manager of the student outreach program for a trade association, I suggested that if we really wanted to reach college students we needed to be on Facebook. I now run the association’s Facebook fan page, Twitter feed, YouTube channel, and LinkedIn group, and I have learned the reality of the adage “be careful what you wish for.”
Getting the go-ahead on a new initiative is exciting! You start out with lots of energy and great ideas, and it will shine through to your colleagues and customers. I harness my enthusiasm to ensure I provide our members, clients, and industry with frequent and relevant updates via our social media outposts. I also get to teach our members how they can use social media tools for themselves and their businesses. Earning a reputation as the resident expert makes you the go-to person when your coworkers need training or advice. Continue Reading »
I was chatting with a friend last week who told me he didn’t enjoy Spin Sucks as much these days. He said it used to be much more intimate and now we have different voices from people he doesn’t know so it’s hard for him to care. He said, for him, it’s just more online noise.
That got my attention. More online noise.
While the goal for the blog is to eventually monetize it, it’s equally important to maintain the culture we’ve created. But how do you do that as you grow? Continue Reading »