Guest

Three Lessons On Staying Sane As a Community Manager

By: Guest | August 18, 2011 | 
53
Today’s guest post is written by Jelena Woehr. Part cat-herder, part social butterfly, part psychotherapist, and part janitor, the online community manager has a unique and rapidly evolving job. How can a person navigate the choppy, uncharted waters of online community management without losing her cool? Moderator Maria Niles, along with panelists Eden Kennedy, Elisa Batista, Julia Roberts, and Marie “Riese” Lyn Bernard, explored this question [&hellip... Read More
Gini Dietrich

The Future of Analytics

By: Gini Dietrich | August 18, 2011 | 
105
It’s Facebook question of the week time (clap, clap, clap!). This week I’m giving you a little repeat from a video I did for Radian6. I’m a big fan of theirs so I was ecstatic when they asked me to guest blog for them. And then they changed their minds and asked me to do a video instead. I asked if they were sure. I mean, [&hellip... Read More
Gini Dietrich

Google+ Announces Games: I Don’t Get It

By: Gini Dietrich | August 17, 2011 | 
184
I’m a big Angry Birds fan. The first time I saw Mr. D playing it I said, “What the heck is that?” After I spent a few weeks making fun of him, I discovered I was hooked. It’s a fantastic brain break for me. But that’s what it is – a brain break…after work and instead of watching TV or reading. So when Angry Birds came [&hellip... Read More
Guest

Niches, Starfish, and Circles: The Potential of Google+

By: Guest | August 15, 2011 | 
17
Today’s guest post is written by John Fitzgerald. The concept of Google+ Circles is not a revolutionary one. Many of us already use digital tools to segment our contacts and the information we share with them, including multiple email addresses, Twitter accounts, and Web sites. We share different content on LinkedIn than we do on Facebook or on Twitter. Google+ makes segmentation easier, but do we need [&hellip... Read More
Gini Dietrich

Gin and Topics: Gaming, the Economy, and Riots

By: Gini Dietrich | August 12, 2011 | 
43
HAHAHA! I almost forgot all about Gin and Topics today. I did a radio interview with Barry Moltz (you can listen here). Then spent some time chatting with Marcus Sheridan about the webinar he’s doing for us on August 25 (info coming on Monday!). Then made sure Pete the Tapeworm had enough to eat so I could focus on some writing today without interruption. And then [&hellip... Read More
Guest

The Facebook Dirty Secret

By: Guest | August 11, 2011 | 
64
Today’s guest is written by Howie Goldfarb Twitter or Facebook? Most consumer brands use both now. But what is the difference if you are crafting your strategy related to increasing sales? Twitter is selling and Facebook is marketing. Twitter is selling Selling is finding someone and persuading them to buy your product. On Twitter, I can search, contact, ask questions, overcome objections and close the sale... Read More
Gini Dietrich

Three Blogs You Must Read

By: Gini Dietrich | August 9, 2011 | 
262
A couple of weeks ago, solopreneur and PR pro extraordinaire, Kellye Crane, wrote a blog post title, “Three People You Must Read.” She recommended Valeria Maltoni, David Meerman Scott, and Jeremiah Owyang. I concur! Then Justin Goldsborough followed suit and recommended three of his own. While Ingrid Abboud aka Griddy aka Brigitte was vacationing in Greece (and kept texting me photos as if I wouldn’t be [&hellip... Read More
Guest

Three Things Threatening Authenticity

By: Guest | August 8, 2011 | 
208
Today’s guest is written by Jayme Soulati. Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. It was used in a variety of ways by a variety of practitioners when I launched an effort awhile back to define public relations on my blog. Social media [&hellip... Read More
Gini Dietrich

Gin and Topics: Gangs, Tanks, and Naughty Dogs

By: Gini Dietrich | August 5, 2011 | 
68
Is it a holiday in the U.S. and someone forgot to tell me? There was NO traffic this morning. What is going on? Anyone? Bueller? No? Maybe they’re all staying home so they can finish The Hunger Games series. Not that, uh, I want to do that. I can’t help it! They are sooooo good! If you haven’t read them, get on it. Stat! And continue [&hellip... Read More