Gini Dietrich

Participate In Our BlogWorld Session Today

By: Gini Dietrich | May 25, 2011 | 
127
Today, at 11:30 ET, Danny Brown and I hit the stage at BlogWorld to talk about the relationship between bloggers and PR professionals. Common Sense and Collaboration: The Last Stumbling Block for PR Pros and Bloggers is the title of our session and you have the chance to participate virtually! During the session, Lisa Gerber is going to live blog. Which means she’ll be updating the [&hellip... Read More
Guest

Twelve Steps to A Strong QR Code Campaign

By: Guest | May 23, 2011 | 
31
Stephanie True Moss is the founder and chief creative officer of True Moss Communications, Inc. and editor of QRmedia.us. The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. As consumers access the Internet from these devices, marketers need to be focused on finding shortcuts for quicker and easier entry [&hellip... Read More
Gini Dietrich

Gin and Topics: The Apocalypse

By: Gini Dietrich | May 20, 2011 | 
80
Well, tomorrow is the end of the world as we know it. Or at least it is according to U.S. Christian broadcaster Harold Camping, who has calculated that May 21 is Judgment Day. Camping, who runs the Family Radio network, has offered several “infallible proofs” that the Rapture – when God will welcome all good and just souls into the kingdom of heaven – will occur tomorrow. My very [&hellip... Read More
Guest

Three Elements Of A Social Strategy

By: Guest | May 19, 2011 | 
5
Joseph Knecht is the managing director of Vipa Solutions, a technology services company. There isn’t a website that passes through Vipa deployment that isn’t filled with social icons, “Like” buttons, and various widget feeds. All too often these elements are nothing more than design features that give the site a “socially strategized” look and feel. As a kid on Long Island, a wise fisherman once told [&hellip... Read More
Gini Dietrich

Social Media for Executives

By: Gini Dietrich | May 19, 2011 | 
38
It’s Facebook question of the week time (clap, clap, clap!)! I will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash” at Counselors Academy on Sunday. I actually yelled at her from the audience. Brat! Neither here nor there. This week there isn’t a question but there IS a video! PRSA Chicago took an hour keynote I gave last month and drilled it [&hellip... Read More
Gini Dietrich

Get Your Blue Key In Support of World Refugee Day

By: Gini Dietrich | May 18, 2011 | 
39
It’s not often we talk about world news or politics on Spin Sucks, but today is a little bit different. Today I want to bring to light an issue that most of us will never have to deal with close to home. A worldwide problem most of us will never experience. A problem so big yet most of us will never know anyone who is affected [&hellip... Read More
Gini Dietrich

Peer Index vs. Klout

By: Gini Dietrich | May 17, 2011 | 
113
I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.” It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.). Say, for instance, I want to know who the authority is on tree frogs in Singapore, I [&hellip... Read More
Gini Dietrich

Gin and Topics: Wag the Dog

By: Gini Dietrich | May 13, 2011 | 
21
If you’re in the PR industry, you’ve certainly already heard about Facebook hiring Burson Marsteller to create a smear campaign against Google. But this is an important story to follow for everyone in the business world. The gist of it is…earlier this week, USA Today reported that former CNBC tech reporter, Jim Goldman, was caught spreading lies about Google on behalf of an unnamed client. Speculation [&hellip... Read More