Guest

Brand Bullying: A Tale of Ragu and Social Media

By: Guest | October 4, 2011 | 
245
Today’s guest post is written by Michael Schechter. Last week, C.C. Chapman blogged about the latest example of poor social media marketing – Ragu Hates Dads. The brand had reached out to him on Twitter with a campaign that admittedly is in pretty poor taste, and C.C. took to his blog to respond. It wasn’t the fact that he felt the need to call out their failure that [&hellip... Read More
Gini Dietrich

Eight Tools for Social Media Listening

By: Gini Dietrich | October 4, 2011 | 
167
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. They are listen, assess, engage, measure, and refine/improve. The Art and Science of Listening While each step is important, the foundation to any online effort is listening. And it’s the one step you can do without any of the others. Before you begin, think about the historically [&hellip... Read More
Guest

Hey Loehmanns! Tweet Me Right!

By: Guest | October 3, 2011 | 
23
Today’s guest post is written by Anne Weiskopf. A little more than a week ago, I wrote about the discount chain Loehmanns, sharing wonderful childhood memories of shopping with my mother. The intent was to let them know their direct marketing efforts (which I continue to receive) only serve to remind me, a long time loyal customer, that I can no longer take advantage of their [&hellip... Read More
Gini Dietrich

Five Tools to Prep You for 2012

By: Gini Dietrich | October 3, 2011 | 
75
It’s been said the last quarter of the year is like a second New Year for businesses (unless, of course, your fiscal isn’t on a calendar year). What are you doing to take advantage of it? Whatever your plans, taking advantage of some of the newest technology can help you. Following are some examples of how five new technologies are being used…and how they can help [&hellip... Read More
Gini Dietrich

Gin and Topics: Two-Faced Cat and Weekend at Bernie’s

By: Gini Dietrich | September 30, 2011 | 
18
There are so many things happening in the news this week, I don’t really know where to begin. First, did you hear the Kardashian clan is going to co-host the fourth hour of The Today Show next week? I’m pretty sure that means the show has jumped the shark. As Mr. D would say…Kim is famous for a sex tape and a big butt. I guess [&hellip... Read More
Gini Dietrich

Using LinkedIn to Prospect for New Business

By: Gini Dietrich | September 29, 2011 | 
26
It’s Facebook question of the week time (clap, clap, clap)! Today we talk Panera Bread and eavesdropping and LinkedIn use and there is a special guest appearance from someone (something?) you may or may not have already met. But, before the video, a little background. My friend Rich Burghgraef owns Randolph Sterling, a company that helps you with business development. I’m pretty sure we met because he’s a [&hellip... Read More
Gini Dietrich

Owned vs. Earned Media: Measuring the ROI

By: Gini Dietrich | September 28, 2011 | 
80
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But more and [&hellip... Read More
Gini Dietrich

Blogger Outreach: Three Steps to a Successful Program

By: Gini Dietrich | September 27, 2011 | 
168
A couple of months ago Vocus hosted a really interesting event. They took the videos that were created during their conference (where I spoke along with the likes of Valeria Maltoni, Adam Singer, David Meerman Scott, and Ann Handley) and they created an online event where they replayed the videos and had the speakers on-hand for Q&A afterwards. There wasn’t enough time to get through all of the [&hellip... Read More