Guest

Two Ways Charities Use Social Games Successfully

By: Guest | August 25, 2011 | 
11
Today’s guest post is written by Yasin Akgun. Traditional marketing methods of charities have, for a long time, been offline based activities. For instance, door to door sales, leafleting, street vendors, and tele-sales. Of course, we’ve all seen this changing as more and more charities turn to digital marketing strategies to raise awareness and increase profitability. In the U.K., the BBC published a report showing that millions of [&hellip... Read More
Gini Dietrich

The Secret Sauce of Online Community Building

By: Gini Dietrich | August 24, 2011 | 
272
Everyone always wants to know what is the secret sauce to building a community. Well, I’ll tell you. It’s simple, really. Stroke people’s egos. Seriously. That’s it. You’ve heard this from me before; it’s not a new concept. But it truly is the secret sauce... Read More
Guest

Five Ways to Self-Promote

By: Guest | August 23, 2011 | 
38
We’ve received a variety of reactions to Gini Dietrich‘s post on self-promotion.  Here is another perspective from guest blogger Kareem Ahmed. Something odd is happening in the land of the web these days; we’re becoming weary of self-promotion. (Some) Business people are afraid to “toot their own horns” because on the Internet, it’s so easy to sound like a braggadocio (and even if you don’t sound like one, [&hellip... Read More
Gini Dietrich

Gin and Topics: Latkes, Drugs, and Swear Words

By: Gini Dietrich | August 19, 2011 | 
32
Well, Google bought Motorola Mobility this week, in an attempt to even further their Global Domination. I know. I know. *I* am supposed to achieve Global Domination (it is, after all, my initials). But I do much better when I have someone in my front view that I need to catch. So don’t you worry. Global Domination will be mine in the next 10 years. Put [&hellip... Read More
Guest

Three Lessons On Staying Sane As a Community Manager

By: Guest | August 18, 2011 | 
53
Today’s guest post is written by Jelena Woehr. Part cat-herder, part social butterfly, part psychotherapist, and part janitor, the online community manager has a unique and rapidly evolving job. How can a person navigate the choppy, uncharted waters of online community management without losing her cool? Moderator Maria Niles, along with panelists Eden Kennedy, Elisa Batista, Julia Roberts, and Marie “Riese” Lyn Bernard, explored this question [&hellip... Read More
Gini Dietrich

The Future of Analytics

By: Gini Dietrich | August 18, 2011 | 
105
It’s Facebook question of the week time (clap, clap, clap!). This week I’m giving you a little repeat from a video I did for Radian6. I’m a big fan of theirs so I was ecstatic when they asked me to guest blog for them. And then they changed their minds and asked me to do a video instead. I asked if they were sure. I mean, [&hellip... Read More
Gini Dietrich

Google+ Announces Games: I Don’t Get It

By: Gini Dietrich | August 17, 2011 | 
184
I’m a big Angry Birds fan. The first time I saw Mr. D playing it I said, “What the heck is that?” After I spent a few weeks making fun of him, I discovered I was hooked. It’s a fantastic brain break for me. But that’s what it is – a brain break…after work and instead of watching TV or reading. So when Angry Birds came [&hellip... Read More
Guest

Niches, Starfish, and Circles: The Potential of Google+

By: Guest | August 15, 2011 | 
17
Today’s guest post is written by John Fitzgerald. The concept of Google+ Circles is not a revolutionary one. Many of us already use digital tools to segment our contacts and the information we share with them, including multiple email addresses, Twitter accounts, and Web sites. We share different content on LinkedIn than we do on Facebook or on Twitter. Google+ makes segmentation easier, but do we need [&hellip... Read More