Gini Dietrich

Six Verbs You Need to Understand for the New Web

By: Gini Dietrich | April 6, 2011 | 
52
Thanks to my friend John Pitocco, I ran into a pretty interesting article about the six verbs for the web, from senior Wired maverick Kevin Kelly. He discussed these verbs during his opening keynote at the Web 2.0 conference, in which he believes are the prevailing forces shaping modern web culture. They are: screening, interacting, sharing, flowing, accessing, and generating. Come again? Can you make the [&hellip... Read More
Guest

PR’s Biggest Mistake When Working With Influencers

By: Guest | April 5, 2011 | 
41
Kary Delaria is a digital PR strategist and social media research analyst for Kane Consulting, a social media firm that specializes in cross-channel integration. One of the biggest obstacles I’ve seen to social media success is that many people assume the same strategies and tactics that work well offline can be applied to this space. Most recently, this struck me with regard to influencer outreach. I [&hellip... Read More
Gini Dietrich

Building Your Online Community

By: Gini Dietrich | April 5, 2011 | 
134
A few days ago, I recorded a podcast with Srinivas Rao for BlogCastFM (yet to be published). One of the questions he asked me is what new bloggers can do to find and attract readers and build community. I used Drew Odom as an example. Drew recently wrote a blog post where he used some Spin Sucks content. I received the backlink  and went over there [&hellip... Read More
Guest

Seven Ways Social Media is Changing PR

By: Guest | April 4, 2011 | 
43
Matthew Royse is the author of Knowledge Enthusiast. Social media is a game changer for public relations.  It is bringing new challenges and opportunities to the profession and to savvy pros.  I have outlined seven ways that social media is changing PR. Two-way conversation. PR pros can no longer blast out information about their brand or client and expect to succeed.  Consumers and journalists have come [&hellip... Read More
Gini Dietrich

Two Tools for Bloggers

By: Gini Dietrich | April 3, 2011 | 
65
Isn’t it fun being a blogger? You’re always trying to keep up with the latest and greatest without (in most cases) spending any money. People are talking apps and tablets and eReading and you’ve just figured out WordPress and how to optimize each blog post. But I’m here to help! Without spending any money building an app or creating a new version of your blog for [&hellip... Read More
Gini Dietrich

Gin and Topics: The Elephant Rise In Social Media

By: Gini Dietrich | April 1, 2011 | 
41
Happy April Fool’s and Opening Day! The helicopters were circling our house at 6:00 this morning (we live in Wrigleyville) in preparation for the big Cubs home opener. That means spring is almost here! Of course, the east coast got snow today, but like I told Ken Mueller, that means allergies are at bay a few more days (it also means that cycling season hasn’t begun [&hellip... Read More
Guest

Five Ways to Drive Employee Engagement through Blogging

By: Guest | March 31, 2011 | 
10
Kimberly Tate-Nuwar is internal communications manager for LexisNexis. We began internal blogging at LexisNexis last October, which coincided with the launch of our new Intranet. That’s right. Internal blogging. After going through a large acquisition, we needed to bring the two cultures together, and social media presented a good platform to get people talking to one another. In less than six months, there are more than 60 bloggers [&hellip... Read More
Gini Dietrich

Social Media Permission Marketing

By: Gini Dietrich | March 31, 2011 | 
62
It’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. And, while I’m daring, I’m not daring enough to do a video in my PJs with bed head. Today’s question comes from Bob Reed, co-founder of Element-R, author of No Silver Bullet, [&hellip... Read More
Arment Dietrich

LOL News Stories

By: Arment Dietrich | March 30, 2011 | 
19
The news lately has been pretty depressing.  Between the wars, Mother Nature, and radiation leaks, it seems you can’t escape right now.  So I’m bringing you two LOL news stories. I follow what’s going on in the world pretty closely and as I mentioned it’s been depressing, so you can image my delight when I stumbled upon a video of President Obama answering some questions at [&hellip... Read More