Guest

Does the Great Gatsby Live on Empire Avenue?

By: Guest | June 23, 2011 | 
51
Today’s guest post is written by Geoff Livingston. It was the Roaring Twenties. He was wealthy and threw great parties. He may have been a celebrated character, but Jay Gatsby was also mysterious and unknown. F. Scott Fitzgerald’s fictional nouveau-rich millionaire died at the hands of a jealous husband. Though the Great Gatsby was famous, very few people attended his funeral. The perception of influence did [&hellip... Read More
Guest

Dear Blogger, You’re Taking Yourself Too Seriously

By: Guest | June 21, 2011 | 
64
Today’s guest post is written by Michael Schechter. Hey! You! Over there! Dear blogger, we need to talk. Sit down for a second, ’cause I really want you to hear what I am saying. You are taking yourself too seriously. No, don’t argue. Take a moment. Think about what I’m saying here. Sure you take the work seriously, and that’s great. Sure, you have a blog [&hellip... Read More
Gini Dietrich

Gin and Topics: Videos Galore!

By: Gini Dietrich | June 17, 2011 | 
44
Today I’m in Baltimore at the Vocus User’s Conference. Hands down, this is the best conference I’ve attended in a long time. While there are some of the same speakers you see at other conferences (Scott Stratten, Peter Shankman), the line-up is really quite good and not the usual suspects. If you have the chance to attend next year, I’d seriously consider it. Yesterday Valeria Maltoni, [&hellip... Read More
Guest

Five Reasons the Intern Shouldn’t Run Social Media

By: Guest | June 16, 2011 | 
95
Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media. Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Though much of management is wearing the “social media strategy” hat in [&hellip... Read More
Arment Dietrich

The Bartender Economy

By: Arment Dietrich | June 15, 2011 | 
57
Today I (Lisa Gerber) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. I just read and commented on Danny Brown’s post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week. I dutifully shut down my phone and opened my book. See? There is always something to keep my [&hellip... Read More
Gini Dietrich

Three Social Media Myths

By: Gini Dietrich | June 15, 2011 | 
88
A few weeks ago, Rieva Lesonsky was in town for an event and we got together for brunch. During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. Rieva is one of the smartest women I know. If you don’t know who she is, I recommend Googling her. She’s kind [&hellip... Read More
Guest

Three Reasons Twitter Is Beginning to Suck

By: Guest | June 14, 2011 | 
218
Times change. Often, it changes the things we most wish would stay the same. Most recently, the winds of change are touching a place that I’ve held quite dear…Twitter. I’m beginning to come to terms with the reality that, perhaps for me, Twitter just isn’t ever going to be what it used to be. Following are the top three reasons (I think) Twitter is beginning to [&hellip... Read More
Gini Dietrich

Where Does Social Belong?

By: Gini Dietrich | June 14, 2011 | 
76
Last week, I was a guest at #bizforum, a Twitter chat where business professionals discuss the pros and cons of trending business-related topics each week. Led by Sam Fiorella, the chief marketing sensei at Sensei Marketing, there are a few rules: Debate, debate, and, oh, debate (but do it professionally). I was invited to be a guest because the topic was a challenge to PR agencies, departments, and [&hellip... Read More
Gini Dietrich

PR Firms Botch 95% of Social Media Campaigns?

By: Gini Dietrich | June 13, 2011 | 
149
I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. I did read Crush It, but it was really difficult for me to get through because the writing is so poor. In his defense, Gary does admit he’s not a writer; rather he wrote the book because he was asked to do so…and then he was asked [&hellip... Read More