Gini Dietrich

Gin and Topics: History-Making Events

By: Gini Dietrich | July 8, 2011 | 
47
Happy Friday! For those of us in the U.S. it really should be Thursday. I love short weeks! So it’s been a week since Google+ launched and it’s starting to grow on me. I still have NO idea how I’m going to organize my Circles, but I’ve been using the stream and I like how clean and easy to navigate it is. I’m starting to see [&hellip... Read More
Guest

Four Ways to Tweet Like a Hollywood Screenwriter

By: Guest | July 7, 2011 | 
9
Today’s guest post is written by John Fitzgerald . Like most young wannabe filmmakers, I learned the basics of screenwriting by hanging out on film sets and reading books. Books such as Syd Field‘s 1979 treatise on the three-act dramatic structure, simply titled Screenplay. Fields contends that writers must follow a rigid three-act structure in order to free themselves to develop their characters. Twitter’s 140-character limit is not unlike the [&hellip... Read More
Gini Dietrich

Three Possibilities for Social Commerce

By: Gini Dietrich | July 6, 2011 | 
51
Something interesting is happening on Facebook. The big brands are not only joining in droves, but are creating stores from which to sell their wares. When I first saw that P&G had launched not one, but six, Facebook stores, I screamed, “WHAT ARE YOU DOING?!” But then I read that they’re not using the stores to sell; rather to glean customer insight. Sure they’ll sell products [&hellip... Read More
Guest

The Power of Social Over Search Engines

By: Guest | July 5, 2011 | 
56
Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? I asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total [&hellip... Read More
Gini Dietrich

10 Things to Consider As You Move to Google+

By: Gini Dietrich | July 5, 2011 | 
123
Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? Our friends and fans aren’t moving to the newest platform with [&hellip... Read More
Gini Dietrich

What the Heck Is Google+?

By: Gini Dietrich | July 4, 2011 | 
160
I’ve spent the past four days in Google+, trying to figure out if it’s a Facebook killer, a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. Problem is, it’ll be hard to do so until a good number of my friends [&hellip... Read More
Gini Dietrich

Gin and Topics: One Billion Opportunities

By: Gini Dietrich | July 1, 2011 | 
37
Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. I LOVE Kate Middleton! We were recording Inside PR yesterday and Joe Thornley said the streets leading to his office (it’s near the Parliament) are all blocked. I said, “Get out there and get a picture with Kate for me!” I don’t think he did it. And happy long weekend to [&hellip... Read More
Gini Dietrich

The Google+ Project Is Here

By: Gini Dietrich | June 29, 2011 | 
277
Well, the Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. Yes, this is different than +1, which was introduced publicly a few weeks ago. Yes, it (seemingly) is yet another thing you have to try to fit into your life. Yes, this is their answer to Facebook. Don’t get me [&hellip... Read More