The Trouble with PR Links

By: Guest | February 14, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 129Today’s guest post is written by John-Henry Scherck. He apologizes today’s post isn’t very romantic, but he hopes it woos some PR hearts.  There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take [&hellip... Read More
Gini Dietrich

Facebook Timeline Coming for Businesses

By: Gini Dietrich | February 14, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 314Happy Valentine’s Day! I have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough [&hellip... Read More

Shift from a Tactical to a Strategic Approach

By: Guest | February 13, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 71Today’s guest video is by Deirdre Breakenridge.  There is a great deal of discussion lately about redefining public relations. The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. The funny thing is, we still hear about [&hellip... Read More
Gini Dietrich

Gin and Topics: Future Hipsters, Butterfingers, and Unlucky People

By: Gini Dietrich | February 10, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 43Guess what? It’s my birthday and Mother Nature sent me a HUGE gift! Yes, that’s right! It’s snowing on my birthday. I must have done something really, really good to deserve that. YAY! I told Jack Bauer we’ll go skiing tomorrow. He won’t really know what that means until I put my ski pants on. Then the whining will [&hellip... Read More

Advice From One Millennial to Another

By: Guest | February 9, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 173 Today’s guest post is written by Adam Justice. I’m going to let you in on a secret: I’m not a social media marketing expert. I’m a web developer and online marketing strategist. When I first started in web development it was strictly for fun. When I learned how to code in HTML I thought it was cool, and [&hellip... Read More

Social Selling: How to Ethically Reach your Followers and Drive Sales

By: Guest | February 7, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 128Today’s guest post is written by Kieran Flanagan.  In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social [&hellip... Read More
Gini Dietrich

How to Make Your Content Go Viral

By: Gini Dietrich | February 7, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 262We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your [&hellip... Read More

Is Content More Important than Conversation?

By: Guest | February 6, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 237Today’s guest post is written by Brian Carter.  I bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. It extends [&hellip... Read More
Gini Dietrich

Gin and Topics: No Toilet Paper, Tech Terms, and Puppies

By: Gini Dietrich | February 3, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 56It’s a sad, sad day in Chicago. One year ago, we had so much snow the city shut down. Today? It’s in the upper 40s. Mother Nature is clearly confused. As much as I love snow, I do not want it in June. Do you hear me, Mother Nature? No snow in June! As a side note, Anne Weiskopf took the [&hellip... Read More
Gini Dietrich

A Little Break from PR and Marketing

By: Gini Dietrich | February 2, 2012 | 
Tweet Share Share +1 Pin EmailTotal Shares 57It’s Facebook question of the week time (clap, clap, clap)! Except. I didn’t record a video. I’m not really sure what happened. Typically I get up long before the sun comes up. This morning, however, Mr. D’s alarm went off at 5:45 and it woke me from the dead. It means I was a little more than an hour [&hellip... Read More