Gini Dietrich

Social Media Fatigue

By: Gini Dietrich | July 21, 2011 | 
187
Does it feel like it was JUST Facebook question of the week time?! Today is Thursday. Right?? Well, if I’m wrong and it’s not Thursday, surprise! I’m coming to you from a hotel room. But last time I recorded from a hotel room my friend Damian Dayton very kindly suggested I place myself in front of a window. I took his advice. Turns out I did [&hellip... Read More
Gini Dietrich

Four Gaming Dynamics for Businesses

By: Gini Dietrich | July 20, 2011 | 
37
This was first published on Joey Strawn’s blog. So if you read it there, move to the comments as there is nothing new to see here. Speaking of Joey, he is the first person who told me I need to pay attention to gaming online. No, not online poker, but gaming that provides a fun and competitive reason for people to come back to your website [&hellip... Read More
Guest

Using Competition to Drive Brand Engagement

By: Guest | July 19, 2011 | 
12
Today’s guest post is written by Natalie Sisson Let’s face it, humans are competitive by nature. Since 8th Century BC, the Ancient Olympic Games have shown us that we like to have a platform on which to stand following our Herculean efforts of doing better than everyone else. Fast forward to the 21st Century and smart brands know how to work that sense of competition to [&hellip... Read More
Gini Dietrich

Spotify Is Not Your Dad’s Radio Station

By: Gini Dietrich | July 19, 2011 | 
160
Let’s talk about something a little less polarizing today, shall we? Something like, say, how freaking cool Spotify is and that everyone should get (at the minimum) a free account?! OK. Yes, let’s do that. First things first. If you don’t have an account, go get yourself one. Click here and it should let you in. It’s my invite code, but I don’t think it gets [&hellip... Read More
Gini Dietrich

Beware the Google+ Experts

By: Gini Dietrich | July 18, 2011 | 
518
There is something going on in the social media world that is really bothering me. The “experts” are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. Now. And, because we all are limited in our time, people are shelling out money to have someone teach them how to use the tool. Stop it. Right now... Read More
Gini Dietrich

Gin and Topics: The Shiny, New Penny

By: Gini Dietrich | July 15, 2011 | 
41
I’m super excited about the launch of Spotify in the U.S. I got my invite yesterday and I’ve already told it I’m in love with it. In fact, I may have to marry it and have it join my iPhone, iPad, Trek Madone, and Westone earphones family. If you’re interested in streaming music, sharing it with your friends, listening to what your friends are playing, linking [&hellip... Read More
Guest

Four New Ways to Spark Blogging Inspiration

By: Guest | July 14, 2011 | 
44
Today’s guest post is written by Marijean Jaggers. I’m not a person who gets writer’s (or blogger’s) block. The challenge of writing daily, however, sometimes leaves me less than enthusiastic about the content I’m creating. Hey, we all get a little stuck for fresh ideas every once in a while, right? I’ve been paying attention to what gets my synapses firing again when it all gets [&hellip... Read More
Gini Dietrich

Should I Have Multiple Twitter Accounts?

By: Gini Dietrich | July 14, 2011 | 
124
It’s Facebook question of the week time (clap, clap, clap!) and we have two questions that are pretty similar in nature. So, no pun intended (which you’ll understand when you watch the video), I’m going to kill two birds with one stone. My IRL BFF, Carlos Cruz, asks, “What’s your opinion, should you have just one twitter account? Or one personal and another professional?” And Hansjörg Leichsenring [&hellip... Read More
Guest

Badges? We Don’t Need No Stinkin’ Badges

By: Guest | July 12, 2011 | 
30
Today’s guest post is written by Joey Strawn. What if I told you that you were approaching gamification all wrong? More than likely I’d be greeted with one of two answers: 1. What’s gamification? 2. Nuh-uh, we have badges and stuff! For those unfamiliar with the term, Lisa Gerber wrote a great post called “Game Mechanics and Its Effect on Marketing” that you should definitely read (or re-read)... Read More