Gini Dietrich

Integrating Social and Traditional Media Relations

By: Gini Dietrich | May 12, 2011 | 
80
It’s Facebook question of the week time. Woo hoo! Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her. She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn. [&hellip... Read More
Arment Dietrich

Five Tips to Grow Your Facebook Community

By: Arment Dietrich | May 11, 2011 | 
31
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. When I wrinkled my nose thinking, “Jeez, what a silly question,” I realize it’s not a silly question at all. In fact, after looking through a variety of other Facebook company pages, it seems this is something that should [&hellip... Read More
Guest

The Psychology of the Celebrity

By: Guest | May 10, 2011 | 
7
Russell Roering is a social media marketing consultant in the Chicago northern suburbs and blogs about social media, marketing, and business best practices on SocialMediaBrat.com. Public relations professionals are celebrity-makers. Whether we’re promoting a brand or a person; the business of PR is about packaging a celebrity for public consumption and selling it to the world. I’m in the business of communications via social media and community [&hellip... Read More
Guest

Five Ways To Freshen Up Your Tweets

By: Guest | May 9, 2011 | 
18
Leo Widrich is the co-founder of a new Twitter App called BufferApp, which allows you to tweet more fresh content without annoying your followers. Getting noticed on Twitter isn’t always easy. If your stream is anything like mine there are lots of tweets rushing by and competing for your attention all the time. How do you stay relevant, and make yourself heard above the noise? How [&hellip... Read More
Guest

Google +1 and the Future of Search

By: Guest | May 5, 2011 | 
25
Sean McGinnis consults with small to mid-size customers about DCAL – Digital Customer Acquisition and Loyalty. He blogs about SEO, Internet marketing, social  media, leadership and a variety of other topics at 312 Digital. At face value, the new Google +1 seems like their latest foray into the world of “social” but it’s really much more than that. The +1 button is an incredibly important play for [&hellip... Read More
Gini Dietrich

Facebook Does Not Mean Private

By: Gini Dietrich | May 5, 2011 | 
105
It’s Facebook question of the week time and, because I did a video on Tuesday, you get prose today instead. Well, that and I’m lazy again this morning. I still need to ride so no video for you! Nancy Davis is an avid Spin Sucks reader and one of the sane commenters in a sea of crazies (myself included). She works and lives in Jersey and, I [&hellip... Read More
Gini Dietrich

Take the Easy Route. Everyone Is Doing It.

By: Gini Dietrich | May 4, 2011 | 
144
This past weekend, Danny Brown, Geoff Livingston, and I had an email conversation about the sameness of the blogosphere. Mark Schaefer has long called it the social media chamber: Something I’ve always been overly sensitive to not becoming. Tools such as Storify quickly aggregates content, without having to create it. And paper.li pulls tweets into a newspaper-like format for you to share with your followers. Things [&hellip... Read More
Guest

Social Media Stress Disorder

By: Guest | May 3, 2011 | 
54
Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg) Kathryn sat at her desk watching her Twitter stream on TweetDeck.  There were a couple of people talking about a movie; she hesitated to jump in, because she had been watching for while. It always stressed her out, to feel like a lurker. Her [&hellip... Read More