Gini Dietrich

Social Media Success In Five Steps

By: Gini Dietrich | April 25, 2011 | 
62
This first ran over at The Whale Hunters. It’s written with the business leader in mind, but the process outlined below works for anyone responsible for using the web. Hell has frozen over! Oh wait. The Cubs haven’t won the World Series yet. Never mind. But it does seem that way, doesn’t it, with all the changes in technology? You run a business. You don’t have [&hellip... Read More
Gini Dietrich

Two New Social Tools to Check Out

By: Gini Dietrich | April 24, 2011 | 
34
Happy Easter to those of you who celebrate! I’m going to finish this blog post and then set off to make a standing rib roast, a bunch of spring veggies, and molten chocolate cake for dessert. Dinner is at 2:00, if you want to come by. I know it’s a holiday for most of you and you’ll be with family, but there are three new tools/platforms I [&hellip... Read More
Gini Dietrich

Gin and Topics: Liars, Doubt, and Trouble

By: Gini Dietrich | April 22, 2011 | 
22
Does it seem like the weeks are flying by considerably quickly? Or is it just because we launch Spin Sucks Pro in 10 days and don’t have enough time left (not that I’m counting)? Because time is flying, I’ve not gotten into my Google Reader this week so these stories I found on Facebook, through SmartBrief, or because I have (some) kind friends who sent me [&hellip... Read More
Guest

You’re Using Twitter Wrong

By: Guest | April 21, 2011 | 
40
Aaron Lee, known as Ask Aaron Lee, is your average Joe but with an extra-large social media addiction. Has anyone ever told you you’re tweeting the wrong way? I wrote about the mistakes new Twitter users make based on some of my past mistakes. I wanted to share some lessons here so that you could learn from mine, and avoid the same ones. First, let me [&hellip... Read More
Arment Dietrich

Five Ways to Lose Your Commenting Virginity

By: Arment Dietrich | April 20, 2011 | 
84
We clearly have a pretty active and vocal community here at Spin Sucks. But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. That’s natural, and I have no problem with that. It doesn’t mean, however, that I haven’t always been curious about the rest of you. There has been much discussion [&hellip... Read More
Gini Dietrich

Social Media Q&A

By: Gini Dietrich | April 20, 2011 | 
45
A few months ago, Jack Monson, who is the programming chair (and good friend) of the Chicago chapter of PRSA, asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour. At the time I said, “Sure!” without really thinking it through. All I thought was, “Great! I won’t have to prepare a [&hellip... Read More
Guest

Dear Twitter, I’m Sorry I Hated Your Stinking Guts

By: Guest | April 19, 2011 | 
190
Marcus Sheridan is the author of  the popular blog The Sales Lion. Dear Twitter, Yes, I know I should have written you this note quite a while back but I finally had to come to grips with the gross error of my ways when I misjudged your character many moons ago. Part I You see, it all started when I was told by some social media guru [&hellip... Read More
Gini Dietrich

When You Fake RT, You ASS-U-ME

By: Gini Dietrich | April 19, 2011 | 
176
In January, Mark Schaefer wrote a blog post called, “Is it OK to fake your tweets?” He begins the post by saying: “The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts.  It was not Kim Kardashian.  At least that time.  Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers.  Wow, that’s [&hellip... Read More
Guest

Five Ways to Create a Social Media Audit

By: Guest | April 18, 2011 | 
14
Deirdre Breakenridge is an author, entrepreneur, and the president of Mango! Marketing. In PR, we’ve always conducted a communications audit as a part of our strategy and planning process. Now that social media is integrated into our communications programs, the social media audit becomes an equally important part of the bigger program. The audit is an opportunity to fix what’s wrong with social outreach, to guide your [&hellip... Read More