Guest

Five Tips for Business Success on Yelp

By: Guest | April 14, 2011 | 
16
Jay Pinkert is a principal with Shatterbox, a marketing and communications consultancy that helps professional firms and small businesses distinguish their brand and win clients through content-driven programs and niche development. Shane Bryant, founder and owner of HVAC service company Smart Air in Austin, Texas, didn’t seek referral business through Yelp — it found him. A scant two years since Shane launched his company and the first [&hellip... Read More
Arment Dietrich

To Do List Contest: Making Time for Social Media

By: Arment Dietrich | April 13, 2011 | 
17
As you know, our webinar next week helps you understand what to do next with social media through building an online community. You’ve spent time building a blog, you have a Facebook page, you’re on LinkedIn and Twitter, but so what?  You did what you were supposed to do, right?  You got your business online. The main reason these social media tactics have not resulted in anything [&hellip... Read More
Gini Dietrich

Accepting Standard LinkedIn Invites

By: Gini Dietrich | April 13, 2011 | 
178
Many months ago, Arik Hanson and I were having a Twitter conversation about LinkedIn. His question? How do you feel about getting “I’d like to add you to my professional network” requests without any mention of how the person knows you? That drives me nuts. I do a ton of speaking and I “meet” a lot of people through that, as well as online. If you [&hellip... Read More
Guest

Three Ways You Suck at Listening to Your Audience

By: Guest | April 12, 2011 | 
67
Joey Strawn is a blogger, husband, and President of Empty Jar Marketing. I’m honored to be guest posting again on Spin Sucks and as soon as Gini Dietrich said we were a go, I started thinking what would be most beneficial for you. I thought to myself, “You could write about the importance of creating good content, or maybe talk about some great new tools that [&hellip... Read More
Gini Dietrich

A Review of Triberr and the Spin Sucks Analytics

By: Gini Dietrich | April 12, 2011 | 
123
It’s been a month that I’ve been a member of Triberr. I’ve had lots of direct messages, emails, and Facebook messages asking what the heck it is and how I like it. So I’m here to tell you. For those of you who don’t know, or haven’t seen the shorted tribr link, Triberr is a way for you to retweet the work of bloggers you know [&hellip... Read More
Guest

Invisible Boundaries: Expats and Social Media

By: Guest | April 11, 2011 | 
17
John Falchetto, the serial entrepreneur, has worked on three continents helping other expatriate entrepreneurs to start-up, grow, and succeed in challenging environments all around the world. Having lived in repressive regimes in the Middle East for more than a decade, I am a big fan of freedom of speech. I first discovered Spin Sucks when Gini Dietrich wrote Why Brogan’s Bigger Ear marketing is wrong, and [&hellip... Read More
Gini Dietrich

PostRank Connect and Analytics for Bloggers

By: Gini Dietrich | April 9, 2011 | 
67
It has come to my attention that not every blogger knows about or uses PostRank. My mission today is to change that! You see, PostRank is one of the tools that AdAge uses to determine their Power 150. But, even if your goal isn’t to get into the top 10 (like it is ours – I’m not competitive), the information it gives you, layered on top [&hellip... Read More
Gini Dietrich

Gin and Topics: Introverts, AVEs, and Coaching for Women

By: Gini Dietrich | April 8, 2011 | 
51
It’s another blood boiling week for the PR industry. I realize Spin Sucks got it’s name because, well, spin sucks. But sometimes it’s exhausting having to communicate over and over and over and over and over again that publicity is not PR. Earlier this week, Matt Royse had a fantastic guest post on the seven ways social media is changing PR. In the comments, and later [&hellip... Read More
Gini Dietrich

Six Verbs You Need to Understand for the New Web

By: Gini Dietrich | April 6, 2011 | 
52
Thanks to my friend John Pitocco, I ran into a pretty interesting article about the six verbs for the web, from senior Wired maverick Kevin Kelly. He discussed these verbs during his opening keynote at the Web 2.0 conference, in which he believes are the prevailing forces shaping modern web culture. They are: screening, interacting, sharing, flowing, accessing, and generating. Come again? Can you make the [&hellip... Read More