Twitter Chats: A Doorway Between You and Your Community

By: Guest | November 10, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 27 Today’s guest post is written by Shonali Burke.  When Gini and Lisa asked me to write about Twitter chats for Spin Sucks (ok, “tweetchats,” if you must, I’m going to stick with the former, I’m old-school, whatevs), I scratched my mane. I’ve written so much about TCs in the past, I was worried about what I could share [&hellip... Read More
Gini Dietrich

The Value of the TweetUp

By: Gini Dietrich | November 10, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 25It’s Facebook question of the week time (clap, clap, clap)! Unfortunately, I have had zero time to scan the questions and record a video. You may be asking yourself why I have time to type a blog post and not record a video. It’s because I’m still in my PJs…and a portion of this blog post was already in [&hellip... Read More
Arment Dietrich

Three Things I Hate About Social Media

By: Arment Dietrich | November 9, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 28Today’s guest post is written by Molli Megasko. I’ve lived in Manhattan now for more than two years so I am officially a cynic. I’m not asking for permission to go around judging people, just some time from you to listen to the things that bother me – a venting session if you will. I also promise that I’m [&hellip... Read More
Gini Dietrich

Pros and Cons of Facebook As Your Website

By: Gini Dietrich | November 9, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 60There is an interesting conversation happening about using Facebook in place of a business website. With 700 million active users on the social network, it’s hard to ignore . But should you use it as your only web presence? Let’s say you have a retail shop, with only one location, and one or two employees. Developing a site, with [&hellip... Read More

Klout: A Call To Inaction

By: Guest | November 8, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 44Today’s guest post is written by Brian Meeks. Throughout the land a strange fog settled in. It sapped the strength of all who took notice. Those who ignored the fog were unaffected and their delusions of grandeur continued unabated. In fact, most people thought the Klout menace was nothing but a distraction, and yet they still looked upon it [&hellip... Read More
Gini Dietrich

Seven Tools for Your 2012 Marketing and Communication Plans

By: Gini Dietrich | November 8, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 93 This is not our annual trends blog post. That is coming in a few weeks…and it includes some things you won’t expect. Plus it will give you an opportunity to include a trend you think we forgot. So be thinking about what you want to include. We’re going to include the one winning trend in our December webinar [&hellip... Read More
Arment Dietrich

Contest: Top 25 Social Media Wins and Gaffes

By: Arment Dietrich | November 6, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 23 We are having a contest through the month of November and it is your opportunity to win fame, fortune, and fabulous prizes. Well, a great wine opener anyway. And a seat to our December webinar; The Spin Sucks Second Trends Webinar. (More on that later.) And this lamp. (Not really a lamp; that’s a joke.) We are in [&hellip... Read More
Gini Dietrich

Gin and Topics: Are Star Wars Toys Worth Dying Over?

By: Gini Dietrich | November 4, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 18I swear Mother Nature is punishing me. My mom called last night to say they’re getting snow in Utah. My sister-in-law called to say they’re getting snow in Southern Missouri. The east coast got snow last weekend. Denver is getting snow. I live in the Northern arctic. WHERE IS MY SNOW?!? Mother Nature, I’m sorry! Whatever I did, I’m [&hellip... Read More

Social Proof or Social Spoof?

By: Guest | November 3, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 46Today’s guest post is written by Andy Crestodina.  Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation…The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken; [&hellip... Read More
Gini Dietrich

Measuring PR Results to the Bottom Line

By: Gini Dietrich | November 1, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 56 It’s time for the last part of creating a digital program: Measurement. The steps, as we use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging here, here, and here. There is a lot of discussion about return-on-engagement or influence being the right measurement tool. But, as a business owner, I’m here [&hellip... Read More