Gini Dietrich

Gin and Topics: The Royal Wedding Edition

By: Gini Dietrich | April 29, 2011 | 
116
I told you I’m obsessed! I promised Lisa Gerber I’d watch the wedding with her, so I’m DYING right now! I cheated a little bit and watched them leave the church and saw the two kisses, but no wedding yet! And come on. Even for you haters (cough, Danny Brown), you have to admit they look completely and totally in love. And she is drop-dead gorgeous [&hellip... Read More
Guest

Five Common Digital PR Problems

By: Guest | April 28, 2011 | 
13
Stacey Acevero is the social media community manager at Vocus and PRWeb. Marketing today looks very little like it did even the last four to five years.  The explosion of the social and niche destinations continues to change the marketing landscape for small and large businesses alike. If you are newer to the world of digital marketing, your campaigns may be springing a leak or two. [&hellip... Read More
Gini Dietrich

The Extinction of Social Media Agencies

By: Gini Dietrich | April 28, 2011 | 
124
I’ve learned a new trick! If I record the Facebook question of the week on Wednesdays, I don’t have to get up at the butt crack of dawn on Thursdays to shower and record. Yay me! Before we go to this week’s question, who is ready for the Royal Wedding? I will admit it – I’m obsessed. I don’t know why, but the obsession is almost [&hellip... Read More
Gini Dietrich

Social Isn’t About Advertising Or PR

By: Gini Dietrich | April 26, 2011 | 
104
Mondays are my super busy days. I do all staff and client meetings on Mondays in order to get the week on the right foot and (kind of) prepare for anything unexpected. I’m in meetings or on the phone for 10 hours straight, with little time to use the bathroom or eat. So yesterday, when Shelly Kramer tagged me on Facebook to read this article and [&hellip... Read More
Gini Dietrich

Social Media Success In Five Steps

By: Gini Dietrich | April 25, 2011 | 
62
This first ran over at The Whale Hunters. It’s written with the business leader in mind, but the process outlined below works for anyone responsible for using the web. Hell has frozen over! Oh wait. The Cubs haven’t won the World Series yet. Never mind. But it does seem that way, doesn’t it, with all the changes in technology? You run a business. You don’t have [&hellip... Read More
Gini Dietrich

Two New Social Tools to Check Out

By: Gini Dietrich | April 24, 2011 | 
34
Happy Easter to those of you who celebrate! I’m going to finish this blog post and then set off to make a standing rib roast, a bunch of spring veggies, and molten chocolate cake for dessert. Dinner is at 2:00, if you want to come by. I know it’s a holiday for most of you and you’ll be with family, but there are three new tools/platforms I [&hellip... Read More
Gini Dietrich

Gin and Topics: Liars, Doubt, and Trouble

By: Gini Dietrich | April 22, 2011 | 
22
Does it seem like the weeks are flying by considerably quickly? Or is it just because we launch Spin Sucks Pro in 10 days and don’t have enough time left (not that I’m counting)? Because time is flying, I’ve not gotten into my Google Reader this week so these stories I found on Facebook, through SmartBrief, or because I have (some) kind friends who sent me [&hellip... Read More
Guest

You’re Using Twitter Wrong

By: Guest | April 21, 2011 | 
40
Aaron Lee, known as Ask Aaron Lee, is your average Joe but with an extra-large social media addiction. Has anyone ever told you you’re tweeting the wrong way? I wrote about the mistakes new Twitter users make based on some of my past mistakes. I wanted to share some lessons here so that you could learn from mine, and avoid the same ones. First, let me [&hellip... Read More