Gini Dietrich

Gin and Topics: Train Wrecks Across the Web

By: Gini Dietrich | March 4, 2011 | 
20
I don’t know where you live, but March came in like a lamb in Chicago. Which is scary to me because, when the rest of the country has spring at the end of March, we’ll be in some sort of deep freeze which will keep me from being outside on my bike! Don’t you keep me from my bike, Mother Nature! You already kept me from [&hellip... Read More
Gini Dietrich

Social Media Differences In the U.S. and Canada

By: Gini Dietrich | March 3, 2011 | 
30
This past weekend, I attended PodCamp in Toronto, as both a panelist and guest of my second city. Minus the cab driver at the airport telling me to get out of his cab, putting my suitcase on a bus, and telling me to take that instead (it was free; he was not) and the 92 minutes I spent in customs explaining I didn’t need a work [&hellip... Read More
Gini Dietrich

Facebook Is Sharing Your Home Address and Phone Number

By: Gini Dietrich | March 2, 2011 | 
48
It’s time to change your Facebook settings again. This time? Your profile. Good ol’ Zuck, in an effort “to encourage users to be more liberal in sharing their data and online activity,” is going to be sharing your home address and phone number(s) with external sites. Yes, you read that correctly. Your phone number and address soon will not be private on Facebook, allowing them to share [&hellip... Read More
Guest

Bad Advice Night at the Mixer

By: Guest | March 1, 2011 | 
34
Davina K. Brewer is doing solo PR as 3Hats Communications, helping Atlanta small businesses with marketing, design, dog washing or whatever hat she wears that day. I was at a networking thingy the other night, one of those business card swap meets with everyone trolling for new customers. Yes that includes myself as, shockingly enough, Apple and Coke aren’t beating down my door, wanting to give [&hellip... Read More
Gini Dietrich

Gin and Topics: Get a Job!

By: Gini Dietrich | February 25, 2011 | 
5
It’s Friday! On Wednesday Bill Prettyman emailed me about something we normally do on Thursdays and, when I told him it was only Wednesday, I think I took a few seconds of his life. Bill! It’s Friday now! We’re getting ready to launch beta 1.0 of Project Jack Bauer next week and soon you will know what the heck it is, what name we’ve chosen, and [&hellip... Read More
Guest

Knee-Jerk Syndrome: How Social Has Created a Sense of Immediacy?

By: Guest | February 24, 2011 | 
42
Shonali Burke is the IABC-accredited, award-winning principal of Shonali Burke Consulting, where she helps you turn your corporate codswallop into community cool. Are you suffering from what I call KJS, or Knee-Jerk Syndrome? I know I have to watch out for it. Social is great. I love social. And yes, even though countless folks (including myself) have railed against that as a misnomer, I’m guessing we’ll [&hellip... Read More
Gini Dietrich

Facebook Question: Bloggers Who Blawg

By: Gini Dietrich | February 24, 2011 | 
39
It’s Facebook question of the week time! This week’s question comes from Mark Robins, the CEO of LawyerLocate in Canada (I love my Canadians!). He asks, “Lawyers who blog and use the term “blawg,” are they elitist and do they risk alienating the public they are trying to reach?” I answer his question in the video (if you’re reading this in your Reader, you can click [&hellip... Read More
Gini Dietrich

Klout Needs to Target and Segment for It to Work

By: Gini Dietrich | February 22, 2011 | 
50
I didn’t really want to add to the conversation about Klout. Shonali Burke did a nice analysis, Mark Schaefer created quite the conversation, Trey Pennington discussed why it’s necessary, and even the Wall Street Journal is on board. I didn’t feel like I had anything new to add. But then. I received an email from Klout asking if I am interested in learning more about some new [&hellip... Read More