Arment Dietrich

Facebook Is Becoming Walmart

By: Arment Dietrich | March 23, 2011 | 
43
One of the things I love about Europe (ok, France in particular) is the food shopping. They still go to the marché in Europe, an open street market, and buy meat from the boucherie, bread at the boulangerie, and cheese from the fromagerie. It’s worth it to go out of your way and make your purchases from people who are passionate about what they are doing. [&hellip... Read More
Guest

Fifteen Ways to Use Twitter to Build an Army of Adoring Journalists

By: Guest | March 22, 2011 | 
29
Patrick Garmoe, serves as content and social media strategist for PureDriven, a digital marketing strategy company in Duluth, Minnesota. I spent 10 years as a reporter in the BT (Before Twitter) era. Now as a social media strategist and public relations professional, I’ve found Twitter to be my primary and most successful method of building and maintaining relationships with reporters. It’s brought myself and clients I [&hellip... Read More
Gini Dietrich

On Twitter? Change Your Settings

By: Gini Dietrich | March 20, 2011 | 
23
Twitter FINALLY has created HTTPS settings. If you’re on Twitter, I recommend (if you haven’t already) getting on there and changing your settings stat. This will encrypt your account information when you’re tweeting on an unsecured. WiFi network. 1. Log on to twitter.com. 2. In the upper right-hand corner, where you see your Twitter handle, click the triangle and scroll to settings. 3. Click settings and [&hellip... Read More
Gini Dietrich

Gin and Topics: Heroin, Pay Walls, and Mea Culpas

By: Gini Dietrich | March 18, 2011 | 
16
Everyone is back from SXSW and I think they’re spending some time recovering. It’s been REALLY quiet! But things are not quiet on the Arment Dietrich and Project Jack Bauer fronts. Our latest newsletter came out this morning and, in it, we give you two big things: An April webinar about building community and our newly released eBook, called “Dear CEO: Letters to the C-Suite from [&hellip... Read More
Gini Dietrich

A Review of Livefyre

By: Gini Dietrich | March 15, 2011 | 
235
If you visit Spin Sucks often, you already know about Livefyre, the commenting system we’ve been using since September. It’s been in beta until last week and yesterday I received an email from CEO and founder, Jordan Kretchmer, that the rollout of the full launch is finished. I was waiting until now to extol all the great things about Livefyre  so that, if you’re convinced, you [&hellip... Read More
Gini Dietrich

An Interview with the Franchise King

By: Gini Dietrich | March 13, 2011 | 
3
This ran in the March issue of Franchise Times, which is why the bent is toward that audience. But I think you’ll get some value from the interview I did with Joel Libava, aka The Franchise King. Are you getting tired already of experts and everyone telling you to get on the social networks without a real tie to your marketing strategy or business results? Me, [&hellip... Read More
Gini Dietrich

Gin and Topics: Anonymity and the F Bomb

By: Gini Dietrich | March 11, 2011 | 
59
I think Arik Hanson, Lisa Gerber, and I are the only people not in Austin this weekend for SXSW. Arik is turning off Foursquare updates, Lisa is turning off Facebook, and I’m turning off Twitter. OK. Not really. Let’s be real. I’d die without Twitter, and I’m pretty sure my friends would die without their social networks. Even if we sit here and get more and more [&hellip... Read More
Gini Dietrich

Pros and Cons of the Facebook Comments Plugin

By: Gini Dietrich | March 10, 2011 | 
64
It’s Facebook question of the week time (clap, clap, clap)! Ken Colburn asks, “What are the pros and cons of the new Facebook Comments plugin that just launched?” For those of you who don’t know, last week (last week? two weeks ago?) Facebook launched a service that allows you to post your blog comments to your stream. From the development blog: Comments Box is a social [&hellip... Read More