Guest

Social Media: Plan Smart. Implement Smarter.

By: Guest | October 12, 2010 | 
2
Guest post by Heather Whaling, co-moderater of #pr20chat. “If you build it, they will come” may have worked for Kevin Costner in “Field of Dreams,” but it’s not a wise approach to social media (or any communication for that matter). Yet, we’ve all heard stories about companies that simply created a Twitter account or Facebook page without a plan – only to be disappointed in the [&hellip... Read More
Guest

Do Social Media ‘Conversations’ Sell Anything?

By: Guest | October 11, 2010 | 
7
Guest post by Mark Schaefer, author of {grow}. I was reading a blog post the other day and this comment captured my attention: “Content is NOT king. It is the conversation around that content that is king.” I recently wrote about how many of these conversations we THINK are occurring on the social web that are not occurring at all. A blog comment is not a [&hellip... Read More
Gini Dietrich

New Gap Logo Deserves Applause

By: Gini Dietrich | October 11, 2010 | 
92
I’m strugging to understand why everyone is making such a big deal about the new Gap logo. Sure, it looks like someone without any creativity designed it, but let’s be real – so did the original logo. So why, then, is everyone all up in arms about this? A few people DM’d me on Twitter asking me my thoughts and during the weekend I read what [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 8, 2010

By: Gini Dietrich | October 8, 2010 | 
28
We’re on day three of the Livefyre commenting system and I think I’m in love. I may want to marry it, but first I want to hear from you. Do you like it? Do you like how you can @ reply someone and bring them into the conversation? Do you like how it sends one email with a bunch of comments in it instead of 16 [&hellip... Read More
Gini Dietrich

How Much Should I Budget for Social Media?

By: Gini Dietrich | October 7, 2010 | 
52
The Arment Dietrich Facebook question of the week comes from Rich Burghgraef, who asks, “How much should I budget for social media?” I think he’s asking the wrong question and I tell you why in the video (or click here if you’re in RSS and can’t see the video). Plus I talk about how much to budget for internal resources and external resources. And I talk [&hellip... Read More
Arment Dietrich

How Big Is Your Social Proof?

By: Arment Dietrich | October 4, 2010 | 
1
Guest post by Craig Jarrow, author of the Time Management Ninja. In today’s world, it’s not good enough to tell people about your talents; you need to show them. The question now is how big is your social proof? Recently, I was solicited for some web design services. An individual overheard me discussing my time management blog and approached me to say that he and friend [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 1, 2010

By: Gini Dietrich | October 1, 2010 | 
3
I’m having a hard time believing it’s already October. Just a year ago I was wondering if we were going to make it through the recession and trying to figure out what it would take to move us back into growth mode. Guess I lost sleep for nothing…and man it went by fast! Following are the top five stories for week ending Oct. 1, 2010. If [&hellip... Read More