Guest

How a Social Media Release Can Help Spread Your Story

By: Guest | January 10, 2011 | 
15
This first ran on Dec. 29, but we’re re-running because most of us didn’t work much that week! Guest post by Andy Donovan, founder and president of Donovan Group Inc. and a proud Canadian. I consider myself a bit of a story teller. And conversely, I enjoy other story tellers. This is why, as a communicator, I enjoy what I do for my clients, as I [&hellip... Read More
Gini Dietrich

The Top Five Stories for Week Ending Jan. 7, 2011

By: Gini Dietrich | January 7, 2011 | 
32
Well, I took a couple of weeks off from the top five for obvious reasons, but I’m baaaack! And a crazy week in the news it has been. Groupon is closing a $950MM round of funding (prepping for an IPO, is my guess) and Goldman Sachs invested $450MM in Facebook (prepping for an IPO to beat Groupon to the punch, is my guess). Can anyone hear [&hellip... Read More
Guest

Five Social Media Tips for the Hospitality Industry in 2011

By: Guest | January 6, 2011 | 
36
This first ran on Dec. 28, but we didn’t want you to miss it with the holiday time off. And it’s written for the hospitality industry, but we think the tips work well for any industry. Guest post by Didi Lutz, an award-winning public relations professional specializing in the travel and hospitality industry. I believe social media can help the hospitality industry through the Great Recession and give it a [&hellip... Read More
Gini Dietrich

Case Study: Wholesome Tummies Grows Via Facebook

By: Gini Dietrich | January 5, 2011 | 
59
This ran in the January issue of Franchise Times so it’s franchise-specific. But I think you’ll really appreciate the case study that comes from building a business through Facebook ads. Think you can’t have an ROI from Facebook? Think again. Wholesome Tummies, a franchise out of Florida, has used Facebook (and Facebook alone) to gain five new franchisees since February of 2009. A business started in [&hellip... Read More
Guest

How to Use Social Media When Customers Aren’t that Into You

By: Guest | January 4, 2011 | 
54
Guest post by Debra Ellis, founder of Wilson & Ellis Consulting. Every marketer should ask, “How do conversations increase sales and improve service for our company?” The answer may not come easy because there is a major roadblock preventing companies from creating highly engaged communities. Their customers don’t want to talk to them. People want to complete their business transactions with minimal effort. Conversations require effort. [&hellip... Read More
Gini Dietrich

Five Free eBooks to Start Your New Year

By: Gini Dietrich | January 4, 2011 | 
123
There have been plenty of things you’ve had to buy in the past 45 days so I thought I’d give you some FREE eBooks found around the web to help out your pocketbook and your sanity. Plus they’re really good books so you’re gaining free knowledge, as well. The B2B Blogging eBook from Mark Schaefer offers a look at basics, best practices, and blunders. If you [&hellip... Read More
Gini Dietrich

Deleting Your Spokeo Profile

By: Gini Dietrich | January 3, 2011 | 
219
Privacy, as we know it, is dead. A website called Spokeo now provides everything about you in one convenient little form. And when I say everything, I mean EVERYTHING. The site claims to be “not your grandma’s phonebook” and it provides photos, bios, email addresses, wealth, hobbies, and social networks about everyone who has a presence on the web (which is 99 percent of Americans). I [&hellip... Read More