Gini Dietrich

Pros and Cons of a Blogging Committee

By: Gini Dietrich | October 20, 2011 | 
72

It’s Facebook question of the week time (clap, clap, clap!).

Christina Huerta works for Keymark Enterprises, a company that creates 3D modeling software for engineers.

I have a friend who is the CFO for an aeronautics company and they use 3D modeling software to show clients and prospects what something will look like once it’s been produced.

It’s. So. Freaking. Cool.

Neither here nor there, but I wish we had a way to show, in 3D, what something will look like when we’re finished with it.

Alas! There is no such thing in a service business. So I’ll be envious of those who can show it.

Christina is blogging on behalf of the company (check it out by clicking here) and she wants to know whether or not she should create a committee to review blog posts.

She asks:

Should small (less than 100 staff) companies create blog committees to review weekly blogs, and if so what are positives/negatives, and do you have any examples of how to make blog committees work?

Before I answer Christina’s question, I have two questions for her: What are you trying to achieve with the blog and how is traffic?

Their blog seems really, really technical and, while admirable they want to provide tips on the math behind what they do, I’m going to guess it’s not largely effective.

I answer her question in the video below (which you can also view by clicking here), ask for your input, and also would like to discuss (in the comments) how we can help her launch her blog to higher readership.

I have some ideas and I’m sure you do too. So let’s see what we can do to help her.

And…don’t forget, if you have a question and would like three whole minutes of fame and fortune, head over to our Facebook wall and leave it there. I can guarantee I’ll answer the question, but not the fame and fortune.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,Β co-author of Marketing in the Round, and co-host of Inside PR. She alsoΒ is the lead blogger atΒ Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

Leave a Reply

72 Comments on "Pros and Cons of a Blogging Committee"

avatar

Sort by:   newest | oldest
Anthony_Rodriguez
4 years 7 months ago

I say no on blogging committees. No. No. No. The blog needs to be informal and conversational to make the audience comfortable and willing to engage. If it gets too stuffy, you’re gonna have a hard time attracting a regular audience.

ginidietrich
ginidietrich
4 years 7 months ago

@Anthony_Rodriguez A-freaking-men! I say no to committees, in general.

NancyD68
4 years 7 months ago
Anytime there is a committee involved, the chance of any actual work getting done without being bogged down in red tape and ego drops considerably. My old job I would submit post for approval, and the other “experts” would tell me they wanted something else. What they wanted was more ego stroking. I would tell them the blog needed to be more about the customer, and they would tell me I didn’t know what I was taking about. πŸ™‚ The best thing to do is to let someone blog without everyone looking over their shoulder. Sure, check facts and grammar… Read more »
jasonkonopinski
4 years 7 months ago

@ginidietrich@Anthony_Rodriguez I’ll absolutely say no to committees. What any organization needs LESS of is bureaucracy and levels of approval. Blah.

Marcus_Sheridan
4 years 7 months ago

The Declaration of Independence practically never got published because of a ‘committee’. Poor Jefferson. But I digress….

Committees, as a whole, are the bane of every person in the world that actually gets things done.Sadly, the majority of the time, committees are formed to reward its participants…and then they get busy exercising dominion over stuff they no not a dang thing about.

Alas… πŸ™‚

Happy Thursday Gini!

ginidietrich
ginidietrich
4 years 7 months ago

@Marcus_Sheridan You know what cracks me up about you? You could have written, “they know nothing about,” but you have to get the word “dang” in there. I really love that about you.

ginidietrich
ginidietrich
4 years 7 months ago

@NancyD68 When we started blogging, five years ago, I used it like traditional PR in that everyone wrote their blog post and I had to approve it. After they started piling up in my inbox, I discovered there was a better way. Let people have their own voices. You trust them to represent you in every other fashion (phone, email, events) so trust them to do this, too.

ginidietrich
ginidietrich
4 years 7 months ago

@NancyD68 When we started blogging, five years ago, I used it like traditional PR in that everyone wrote their blog post and I had to approve it. After they started piling up in my inbox, I discovered there was a better way. Let people have their own voices. You trust them to represent you in every other fashion (phone, email, events) so trust them to do this, too.

Marcus_Sheridan
4 years 7 months ago

@ginidietrich Well dang Gina πŸ˜‰

PeaSyne
PeaSyne
4 years 7 months ago

@TheSalesLion @ginidietrich – My fave quote on commtees ‘A committee is a cul-de-sac down which ideas are lured and then quietly strangled’

ginidietrich
ginidietrich
4 years 7 months ago

@Marcus_Sheridan I am going to beat you with a stick! And it’s going to hurt.

Lisa Gerber
4 years 7 months ago

Wow! A lot has changed since I left two weeks ago! The season, and the disappearance of that building! Thanks for showing that!

PS. The word “committee” just has a negative connotation, doesn’t it? Process by committee, congressional committee…. I agree with you guys. Say no to committees.

cxohuerta
cxohuerta
4 years 7 months ago

Thank you Marcus and Gini – I 100% completely agree with your response and feedback. πŸ™‚

cxohuerta
cxohuerta
4 years 7 months ago

@NancyD68

Thanks Nancy – I really like your idea of highlighting clients in technical blogs.

Ruth - The Freelance Writing Blog

I worked in non profit for 15 years and ultimately had to get out because of my frustration with volunteer committees! To many fingers in the pot is a recipe for disaster. Committees are marginally different in the corporate sector…but not much. Blogging is a fast paced medium that is meant to engage readers meaningfully at a high level. The notion of a committee, to me, seems counterintuitive.

Ruth - The Freelance Writing Blog

I worked in non profit for 15 years and ultimately had to get out because of my frustration with volunteer committees! To many fingers in the pot is a recipe for disaster. Committees are marginally different in the corporate sector…but not much. Blogging is a fast paced medium that is meant to engage readers meaningfully at a high level. The notion of a committee, to me, seems counterintuitive.

ginidietrich
ginidietrich
4 years 7 months ago

@Lisa Gerber I did that just for you. You’re welcome.

ginidietrich
ginidietrich
4 years 7 months ago

@Ruth – The Freelance Writing Blog Oh volunteer committees are the worst! Isn’t it funny that we all hate them yet they exist?

NancyD68
4 years 7 months ago

@ginidietrich And if you CAN”T trust them, then why are they working for you in the first place? I have a lot to say about this topic!

NancyD68
4 years 7 months ago

@ginidietrich@Marcus_Sheridan And I am going to take pictures and sell them. Why? I need the money!

ginidietrich
ginidietrich
4 years 7 months ago

@NancyD68 Totally agree!

JayDolan
4 years 7 months ago

I looked at that blog and my brain died. I can’t remember the last time I had to look at math like that, and I’m young!

I say no on the committee. I have people proof my stuff for grammar, spelling, and accuracy, but you’re going to lose your voice and it will be near impossible to post on a regular basis.

rustyspeidel
rustyspeidel
4 years 7 months ago
Marcus is right–most of the time they are there to reward someone, or to weenie-wag. I was just on a conference call that was essentially a product development committee meeting. I wanted to leave after about 5 minutes because we had already determined (without realizing it) what our correct path was, but we spent the next 55 minutes interrupting each other to show how important we were to the process and how much we knew about the industry. The point is, we didn’t need a call. We needed someone (owner) to distill the essential points and premise down, get consensus,… Read more »
rustyspeidel
rustyspeidel
4 years 7 months ago
Marcus is right–most of the time they are there to reward someone, or to weenie-wag. I was just on a conference call that was essentially a product development committee meeting. I wanted to leave after about 5 minutes because we had already determined (without realizing it) what our correct path was, but we spent the next 55 minutes interrupting each other to show how important we were to the process and how much we knew about the industry. The point is, we didn’t need a call. We needed someone (owner) to distill the essential points and premise down, get consensus,… Read more »
rustyspeidel
rustyspeidel
4 years 7 months ago
Marcus is right–most of the time they are there to reward someone, or to weenie-wag. I was just on a conference call that was essentially a product development committee meeting. I wanted to leave after about 5 minutes because we had already determined (without realizing it) what our correct path was, but we spent the next 55 minutes interrupting each other to show how important we were to the process and how much we knew about the industry. The point is, we didn’t need a call. We needed someone (owner) to distill the essential points and premise down, get consensus,… Read more »
ginidietrich
ginidietrich
4 years 7 months ago

@rustyspeidel Did you really say @Marcus_Sheridan is right on my blog?! Go to his blog and say it, but keep that crap off my blog!

HAHAHAHAHA! I need the sarcasm font badly!

ginidietrich
ginidietrich
4 years 7 months ago

@rustyspeidel Did you really say @Marcus_Sheridan is right on my blog?! Go to his blog and say it, but keep that crap off my blog!

HAHAHAHAHA! I need the sarcasm font badly!

ginidietrich
ginidietrich
4 years 7 months ago

@JayDolan Oh I remember. It was in college when I thought I’d minor in statistics. That thought lasted half a semester.

cxohuerta
cxohuerta
4 years 7 months ago

So, if you read down into past blogs, you could probably tell which ones I wrote and which ones the technical staff authored. I’ve even tried to edit down some of the technical blogs – 13 yrs of working for engineers has trained my brain to do it – but I tend to bruise relationships when I hit “paragraph, select, delete” several times.

DanOnBranding
DanOnBranding
4 years 7 months ago

@ginidietrich Rock on. Good advice. Unless approvals are really fluid, review committees defeat the purpose of blogs. Trust your people.

wagnerwrites
wagnerwrites
4 years 7 months ago

@cxohuerta I feel for you. I edit technical material all the time and have for about 30 years. It’s hard to get the point across that you aren’t insulting someone’s intelligence to summarize and be succinct. With blogs, the best approach (SEO, readability, and otherwise) is to link to more technical articles for the people who really care/have a lot of time/want to check your conclusions. As for the committee? I agree with Gini but you can still call it a committee and convene it once or twice a year to set strategy and suggestion as she explained.

wagnerwrites
wagnerwrites
4 years 7 months ago

@ginidietrich@Ruth – The Freelance Writing Blog I belong to a thriving church community and keep telling people that I won’t be on another committee but will meet about specific issues. I keep saying, “Think of me as an In ‘n Out Burger kind of volunteer.” Maybe I need another metaphor because this is not working.

wagnerwrites
wagnerwrites
4 years 7 months ago

@ginidietrich@Ruth – The Freelance Writing Blog I belong to a thriving church community and keep telling people that I won’t be on another committee but will meet about specific issues. I keep saying, “Think of me as an In ‘n Out Burger kind of volunteer.” Maybe I need another metaphor because this is not working.

ginidietrich
ginidietrich
4 years 7 months ago

@PeaSyne Ha! That’s awesome! I wish I’d had that for the video. Awesome.

ginidietrich
ginidietrich
4 years 7 months ago

@DanOnBranding Exactly

rustyspeidel
rustyspeidel
4 years 7 months ago

@ginidietrich@Marcus_Sheridan I love the mix of “dang,” “alas,” and a misspelled “no” vs “know.” Brilliant!!

ginidietrich
ginidietrich
4 years 7 months ago

@wagnerwrites@Ruth – The Freelance Writing Blog I think that metaphor is hilarious!

ginidietrich
ginidietrich
4 years 7 months ago

@cxohuerta Um, yes. I can definitely tell. You know what I would do? Ask the technical guys one question and get their answer on video. Make them redo it if it’s just a talking head with no passion. They’ll get there and you won’t bruise egos.

Tinu
4 years 7 months ago
Hell No to committees. It’s blog suicide, it’s suicide to anything creative or innovative. It’s like saying, here, paint something breathtaking— but first let me take away your ability to decide what colors to use, when, how often. The poor camel is a horse made by committee I hear. I have clients who have to clear their every bowel movement with legal first and I feel bad for them. Most of the time they take the advice of finding various ways to get whatever approval department on board. But those stragglers – by the time the whole company can decide… Read more »
ginidietrich
ginidietrich
4 years 7 months ago

@Tinu The camel is a horse made by committee?! LOL!! Did you see about the lawsuit someone brought against their company because they had to have approval to use the bathroom during the day? I would die. As much water as I drink, I’d have to ask for approval once an hour. So yes, committees suck.

And…thank you. Every time I think about replacing FBQOTHW with something else, you’re there to say you like me on video.

Tinu
4 years 7 months ago

No, don’t replace it! It’s a case study for how to engage, how to get your people to create micro-content and meet each other, community building… and how to look Awesome on camera. @ginidietrich

ginidietrich
ginidietrich
4 years 7 months ago

@Tinu xoxo

PeaSyne
PeaSyne
4 years 7 months ago

@ginidietrich πŸ™‚

PeaSyne
PeaSyne
4 years 7 months ago

@ginidietrich πŸ™‚

WordsDoneWrite
4 years 7 months ago

NO! NO! NO! For the love of everything that’s good and holy, don’t ever willingly create a committee! They are the death of anything creative and will bog down your process so that you never ever meet a deadline again. NO! NO! NO!!!!!!

This whole conversation is already taking me to a dark, dark place.

NO!!!!!!!!!!!!!!!!!!!!!!!!!!!!

wordsdonewrite
wordsdonewrite
4 years 7 months ago

There are pros??? RT @ginidietrich The pros and cons of having a blogging committee http://t.co/XVRW3fNG

pocojuan
pocojuan
4 years 7 months ago

@wordsdonewrite @ginidietrich the pros just do it – they don;t ask for permission they ask for forgiveness – after they post πŸ™‚ Hi Amber!

pocojuan
pocojuan
4 years 7 months ago

@wordsdonewrite @ginidietrich the pros just do it – they don;t ask for permission they ask for forgiveness – after they post πŸ™‚ Hi Amber!

wordsdonewrite
wordsdonewrite
4 years 7 months ago

@pocojuan Hey Jon! I have much too much experience with committees having worked in nonprofits. They make my head hurt.

ginidietrich
ginidietrich
4 years 7 months ago

@wordsdonewrite Well, no.

wpDiscuz
[postmatic_subscribe_widget]