Gini Dietrich

Pros and Cons of a Blogging Committee

By: Gini Dietrich | October 20, 2011 | 
72

It’s Facebook question of the week time (clap, clap, clap!).

Christina Huerta works for Keymark Enterprises, a company that creates 3D modeling software for engineers.

I have a friend who is the CFO for an aeronautics company and they use 3D modeling software to show clients and prospects what something will look like once it’s been produced.

It’s. So. Freaking. Cool.

Neither here nor there, but I wish we had a way to show, in 3D, what something will look like when we’re finished with it.

Alas! There is no such thing in a service business. So I’ll be envious of those who can show it.

Christina is blogging on behalf of the company (check it out by clicking here) and she wants to know whether or not she should create a committee to review blog posts.

She asks:

Should small (less than 100 staff) companies create blog committees to review weekly blogs, and if so what are positives/negatives, and do you have any examples of how to make blog committees work?

Before I answer Christina’s question, I have two questions for her: What are you trying to achieve with the blog and how is traffic?

Their blog seems really, really technical and, while admirable they want to provide tips on the math behind what they do, I’m going to guess it’s not largely effective.

I answer her question in the video below (which you can also view by clicking here), ask for your input, and also would like to discuss (in the comments) how we can help her launch her blog to higher readership.

I have some ideas and I’m sure you do too. So let’s see what we can do to help her.

And…don’t forget, if you have a question and would like three whole minutes of fame and fortune, head over to our Facebook wall and leave it there. I can guarantee I’ll answer the question, but not the fame and fortune.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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