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Gini Dietrich

Pros and Cons of Changing the Name of Your Blog

By: Gini Dietrich | January 19, 2012 | 
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And we’re back! I’m not sure our being dark yesterday had any effect, but we made a statement darn it!

Plus, I got a day off of writing. Which, I have to admit, made me a little off kilter. No Spin Sucks to check multiple times a day. No crazies commenting. No getting my own personal writing accomplished the day. I expected to enjoy having the day off. I was wrong.

With that, I have a special treat for you today!

During the Facebook question of the week, Jennifer MacDonald asked:

What are your thoughts on changing the title of your Blog? I was not planning on changing the URL, that is my name, just the title.

And, I figured there was no one better to answer that question than Michael Schechter (or Shrek, as I call him).

A couple of months ago, he changed his blog name from MichaelSchechter.me to A Better Mess. He actually changed his URL, too, so I wanted to hear why he did that.

But he went the extra mile. He talked to a couple of people who changed the name of their blogs, but not their URLs.

I’m pleased to present you both options with the pros and cons to each.

You can see our interview below (or click here and it’ll magically appear). And special thanks to John Falchetto for helping me figure out how to record the darn thing. I’m no longer a Skype recording virgin!

Ignore the “call recorder demo” in the screen. I wasn’t sure this was going to work so I didn’t buy the software. But now that I know it works beautifully, it has been purchased and that obnoxious phrase will disappear in future videos.

Do you have some advice for Jen? Should she change the name of her blog and the URL?

And…don’t forget. If you have a question for us, get over to Facebook and ask it on the wall there. You can also designate an Arment Dietrich or Spin Sucks Pro employee to answer the question. OR you can request someone you’d like us to interview to answer your question.

Photo credit: Thanks to Hubspot for the fun image.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

107 comments
Danny Brown
Danny Brown

One of the things that's beneficial about different URL's from the site name is the SEO factor. That was definitely the thing in mind when we named our blog resource For Bloggers By Bloggers, but used the domain http://bestbloggingtipsonline.com

We're not saying our tips *are* necessarily the best - that'd be very assumptive and ego-driven. But from an SEO angle, it definitely made sense.

Latest blog post: Who Owns Social CRM?

ryancox
ryancox

Just for the record, @ginidietrich needs to learn how to center herself on a Skype call. So she is still a Center-Myself-On-A-Skype-Recording-Virgin.

ryancox
ryancox

I tend to agree with @MSchechter . The URL doesn't matter nearly as much if you are producing create content. A key is to keep the URL, even if you aren't using it anymore. lol (great reminder point) @deleted_91832_Sean McGinnis where do you stand on it? I'm wanting to hear this. PS - Happy Birthday.

John Fitzgerald
John Fitzgerald

How about using tags for the new focus?

If you wanted to do a slow transition, you could pump an RSS feed from posts with the new tag onto a new domain. After a few months, do the switch and begin posting directly on the new blog. That way, the change isn't jarring to your readers and you lessen the SEO losses.

But I'd just stick with tags and maybe a tag line/subtitle arrangement like @deleted_91832_Sean McGinnis suggests.

Shonali
Shonali

I can't believe you were a Skype recording virgin, Gini! Well done. Here's another one for you: Camtasia; it works GREAT, especially if you want to record a Google+ Hangout. Try the free version and I'm pretty sure you'll want to buy the full version.

Integra_Flex
Integra_Flex

@ginidietrich Hi Gina! Thanks for the follow, we appreciate it. Curious, how did you find out about IntegraFlex? Have a great day!

jennimacdonald
jennimacdonald

P.S. @ginidietrich I can have a party whenever I want to, so there! Also I am moving, again, even if it was only a month after the first so yes it is a going-away. So stop being jealous and go buy yourself a bottle of Port!

jennimacdonald
jennimacdonald

WOW, talk about one heck of an answer, thank you @ginidietrich and @MSchechter.

Just to explain a little about my situation, this is my personal blog, which is why I'm using my name as the URL, and it is hosted on Tumblr.

Thirdly, I wanted a title that was very generic so I could blog about my experiences using social media for business but also anything else that I felt like brigning attention to.

Lastly the only reason I need to change this generic title is becuase the title of my blog is "There is more to Seattle than rain." Since I no longer live in Seattle I did not think it was very representative of my current situation.

@MSchechter your discussion of the recent changes to your blog, and your title, which is not descriptive of your content, has been very helpful.

SocialMediaDDS
SocialMediaDDS

Such an enjoyable FBQOTW @ginidietrich ..great idea to do interviews...and what better first interviewee than @MSchechter . My business website URL was my long and cumbersome dental practice name so about 2 years ago, with the help of the very awesome @heatheracton78 I changed the name of my website/blog to a shorter, easier to handle name/URL and we "point" my original name over to the new site. It has worked out well.

Thanks for a fun video!

Claudia

Adam | Customer Experience
Adam | Customer Experience

@MSchechter Great stuff and great tip! If you don't mind, I'm going to PM you for the contact info for "Tim at MindCube" I'm moving to new domain next month and have had a hard time finding someone.

TheJackB
TheJackB

How long have you had the blog?

How long have you had the URL?

Do your readers respond to a call to action?

Will the Cubs win a World Series before 2129?

Ultimately I don't think it is necessarily a huge problem. Use a redirect URL to send people to the new joint and over time it will eventually solve itself.

Latest blog post: Are You A 21st Century Father

KenMueller
KenMueller

Great question with so many answers. I think another side is whether it's a personal blog vs. a business blog, and of course even that gets muddy. And as I look at my analytics, it's clear that everyone visits my blog differently. Some Google me, some my business name, some keywords. Others actually Google my URL (which boggles the mind). Hopefully, over time, if your content is good, people will subscribe or bookmark you.

And that's where the content trumps everything else.

And by the way, what's that crazy blue flickering thing up over your shoulder in the upper left hand corner? Do you have aliens?

Anthony_Rodriguez
Anthony_Rodriguez

First of all, your going dark did have an effect. It made me sad. :(

I agree with Michael that I tend to associate at the name of the website/blog with the URL. Making it easier for people to get to you seems like to be a good philosophy to me. If there's a disconnect, I probably won't give up right away in finding it but it does make me less likely to engage if I'm exhausted just trying to find your site.

Howie Goldfarb
Howie Goldfarb

My blog is now called the Spin Agency Examiner Punk Lion Danny Bill Schechter Blog of Gritty Unlyrical Not-ExPat-Now John Dot Me

Well I will be switching to a new URL soon enough once I move to WordPress or something better than Blogger since @Danny Brown told me it was a good idea.

Great post today Gini! But how did you get 45 Tweets yet mine is the first comment!?

Trackbacks

  1. […] week I shot this video with my friend Gini Dietrich about changing your domain. The quick six-minute interview covers both the motivation for making a move and some of the best […]

  2. […] So, now, we’re back at it. I’ve considered – as I did when I changed direction last year – changing the name of the blog to better reflect my focus of marketing SOTR. But I’m going to stay put. (For a great discussion of this topic, the effervescent Gini Dietrich explores it on Spin Sucks. […]

  3. […] it like it is” than Dr. Phil ever was. One of my favorite things that Gini does is her “Facebook Question of the Week” which is (almost) always a video. She’s kind and always gives back to the community. […]

  4. […] already named their blogs and are thinking about changing it, do read Gini Dietrich’s post on Pros and Cons of Changing your Blog Name. She actually makes Michael Schechter do most of the work here but the video is very […]