Gini Dietrich

Pros and Cons of Changing the Name of Your Blog

By: Gini Dietrich | January 19, 2012 | 
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And we’re back! I’m not sure our being dark yesterday had any effect, but we made a statement darn it!

Plus, I got a day off of writing. Which, I have to admit, made me a little off kilter. No Spin Sucks to check multiple times a day. No crazies commenting. No getting my own personal writing accomplished the day. I expected to enjoy having the day off. I was wrong.

With that, I have a special treat for you today!

During the Facebook question of the week, Jennifer MacDonald asked:

What are your thoughts on changing the title of your Blog? I was not planning on changing the URL, that is my name, just the title.

And, I figured there was no one better to answer that question than Michael Schechter (or Shrek, as I call him).

A couple of months ago, he changed his blog name from MichaelSchechter.me to A Better Mess. He actually changed his URL, too, so I wanted to hear why he did that.

But he went the extra mile. He talked to a couple of people who changed the name of their blogs, but not their URLs.

I’m pleased to present you both options with the pros and cons to each.

You can see our interview below (or click here and it’ll magically appear). And special thanks to John Falchetto for helping me figure out how to record the darn thing. I’m no longer a Skype recording virgin!

Ignore the “call recorder demo” in the screen. I wasn’t sure this was going to work so I didn’t buy the software. But now that I know it works beautifully, it has been purchased and that obnoxious phrase will disappear in future videos.

Do you have some advice for Jen? Should she change the name of her blog and the URL?

And…don’t forget. If you have a question for us, get over to Facebook and ask it on the wall there. You can also designate an Arment Dietrich or Spin Sucks Pro employee to answer the question. OR you can request someone you’d like us to interview to answer your question.

Photo credit: Thanks to Hubspot for the fun image.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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