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Gini Dietrich

Recommended Blogs

By: Gini Dietrich | April 4, 2010 | 
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I typically like to recommend a blog to read on Fridays, but with the holiday and the iPad released on Saturday, we thought we’d wait until today.

If you don’t already know Steve McKee, he is a must in your blog reading repertoire.  He has quite the resume – a founding partner of ad agency, McKee Wallwork Cleveland, BusinessWeek columnist, speaker, and author of “When Growth Stalls,” – and, thinking about all he’s accomplished, he’s pretty intimidating. 

I met him in real life last May in Palm Springs at a conference and that couldn’t be further from the truth. Completely approachable, smart, and charistmatic, he quickly became a friend and business sounding board.

In fourth quarter of last year, he decided that enough was enough and he lit the path for Main Street companies to say the Great Recession is over and we’re going to go back to business as usual.  As part of that effort, he created a blog, “Find Your Nerve,” where he asked business leaders to guest post on the one thing they did to find their nerve while trying to stay in business during the worst economy since the Great Depression. He helped his readers and friends find their own nerve every, single day during the last quarter of a terrible economic year. Even I posted there, which you can read here.

In his main blog (which everyone should subscribe to and read) is aptly titled, “When Growth Stalls,” and it covers everything from big company ad campaigns (pros and cons) to local businesses (Albuquerque) and managing your business through stalled growth to social media. There is a little bit of something for everyone.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

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