Arment Dietrich

Search Engine Stratgies: Figuring Out AdWords

By: Arment Dietrich | March 24, 2010 | 

I’ve never used AdWords myself, but Arment Dietrich uses paid search for clients and I have helped along the way.  What I learned today is, before using AdWords, it’s important to understand how they are measured so you can have the best success.  To do that you need to understand how the quality score comes into play.

Your Google AdWord quality score is just an approximate of how Google expects your keyword to perform.  Three things come into account here:

1. Click-though rate

2. Relevancy

3. Landing page

Once you understand how quality is measured, then you can focus on improving the score.  Seems simple, right?

They plugged a site where you can get more info.  I haven’t checked it out yet, but if you’re interested, you can find ways to improve your score here:

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5 Comments on "Search Engine Stratgies: Figuring Out AdWords"


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6 years 6 months ago
I actually run these types of campaigns all the time (started one today even for a client). I run them for both publishers who own websites they want to sell advertising space on, and for people who are using advertising to drive traffic. I cannot stress enough how important your landing page is. It needs to be relevant to that AD. From the content, to the title, to even the META tags. Google doesn’t put to much emphasis on META tags with SEO, but they do regarding Ad-words. One last tip of advise. Ad-words are a fantastic way to drive… Read more »

[…] This post was mentioned on Twitter by Gini Dietrich, Sam Broberg. Sam Broberg said: RT @ginidietrich: Search Engine Strategies: Figuring Out AdWords […]

Gini Dietrich
6 years 6 months ago

I wasn’t in the session, Nick, but I think your philosophy is what people are discussing here. AdWords are just a tool in the toolbox and need to be integrated with other tools.

6 years 6 months ago

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This post was mentioned on Twitter by ginidietrich: Search Engine Strategies: Figuring Out AdWords

2 years 5 months ago

You are 100% right about utilizing targeted ad copy and keyword structure – we have a client in the automotive tires/rims business and it is mostly about long tail for them with specific radius and wheel width sizes doing really well in aggregate. If you’d like me to look at your account and brainstorm some suggestions email me at or we can setup a quick call if you prefer phone 302-401-4478.