Comments on: Six Reasons to Practice Social Media Authenticity

By: Social Media AKA the Trust Network by @JuliaRosien

Social Media AKA the Trust Network by @JuliaRosien — Mon, 11 Mar 2013 17:00:47 +0000

[...] an account and tweeting is an invitation to the world that you’re available. You’re here to talk, get to know people, do business – whatever it is you want to [...]

By: Why charities don’t need social media experts (clue: they don’t actually exist) | Lucas Coe MPRCA

Fri, 22 Feb 2013 17:37:42 +0000

[...] You see to be successful on social media you just need to be authentic. [...]

By: What is Your Professional Social Stalking Protocol? @bradmarley | Spin Sucks

Thu, 10 Jan 2013 18:00:24 +0000

[...] Thanks to this crazy digital world we live in, a name on a business card has become a call-to-action that spurs us to learn more about that person, and it’s usually done through their public social media persona. [...]

By: Byron Fernandez

Byron Fernandez — Tue, 24 Jan 2012 13:40:33 +0000

@Wittlake@Tyler Orchard I admire your candor and perspective Eric.

Utter transparency does not give individuals nor companies license to abuse the power and influence given to us by the People.

Great point about the distinction between course transparency and being a good web citizen. “Netiquette…”

Voice of reason and tact shouldn’t be exclusive to a PR pro’s arsenal, it’s something we all can learn to embrace. 10% what we say, 90% How we say it. Nothing beats good manners and treating others with respect and dignity – even when their lizard brains are in full-throttle.

Recently I’ve felt tired, angry, worn out and impatient in leading our agency. I throw the excuse of “I’m just a punk kid…only 26.” But age has nothing to do with fortitude or temperance, and sometimes we have to love or be gracious with others, even when they don’t deserve it. Because often those who are angry and unyielding that need kindness the most.

Thanks for sharing another important voice/angle that needed to be expressed, Eric

By: Wittlake

Wittlake — Tue, 24 Jan 2012 08:35:50 +0000

Hi Tyler,

You make some great points here, however I’m on the side that true transparency is a phantom, it doesn’t exist, and we don’t really want it to.

Deleting negative comments? No, I don’t support it. But transparency includes transparency into your own motives, not just allowing your customers voice to be heard. Companies are not transparent, and if they were, if their motives and methods were fully on display, most of us would not want to follow them and wouldn’t be attracted to them.

Too often, I think we confuse transparency with being a good web citizen. Please, let’s all be good citizens, engage in civil discourse (even when we feel otherwise), but I don’t believe we will see full transparency, and frankly, I don’t really want to.

This is a different take on transparency, but its one I believe the industry needs to discuss.

By: Tyler Orchard

Tyler Orchard — Mon, 23 Jan 2012 17:00:32 +0000

@MichaelBesson Thank you very much for the comment, Michael. I admire your passion for this topic. I actually hadn’t thought of the similarity between digital media and our own personal lives, but you said it perfectly.

By: Byron Fernandez

Byron Fernandez — Mon, 23 Jan 2012 14:59:10 +0000

@Tyler Orchard A+ for use of transcend. One of my favorite words since college

By: MichaelBesson

MichaelBesson — Sun, 22 Jan 2012 21:48:15 +0000

I was really moved by the succinct summary about the key factors around effective social media today. When I read ” Transparency strengthens consumer loyalty and breeds media respect”, it caused me to think of what ‘social’ all alone really is.

I thought you know what; since transparency strengthens loyalty and breeds respect in real life, why not in the digital media?

Good stuff @Tyler Orchard

Sincerely,

Michael Besson

By: kennettkwok

kennettkwok — Sun, 22 Jan 2012 20:24:59 +0000

@Tyler Orcharddogfishbeersteamwhistle Thanks for the prompt reply Tyler! I’m not a big fan of beer myself, but it would be interesting to see how these two companies run their social media campaigns. Thanks for sharing. I’ll update you via twitter after following them for a couple of weeks! Thank you Tyler.

By: Tyler Orchard

Tyler Orchard — Sun, 22 Jan 2012 16:41:59 +0000

@byronfernandez Awesome comment, Byron! I appreciate it. It’s an incredible clear concept: business transparency, openness and willingness to invest in your community for reasons that transcend just sales and marketing equates to a better and more sustainable business model, increased engagement and it builds a brand that is stronger and more reliable over time. However, there are too many examples of brands and companies just wanting to be *in* the space rather than use it effectively. There is a new protocol for businesses that leverage social media as a fundamental tool in their outreach. It is simple, yet continually ignored. We need to re-shape the traditional thinking that is so grounded in quantitative ROI and sales. Social media has humanized the business world and how we interact with one another. Embrace it.

Love your passion! Thanks, Byron.