Gini Dietrich

Social Media Do’s and Don’ts

By: Gini Dietrich | January 12, 2010 | 
43

I wrote this for a client today and thought it would be valuable for you.

The do’s and don’ts of social media, according to Gini Dietrich.

DO

* Target your market to follow the right people.

* Offer actionable advice.

* Use your time wisely.

* Have an offer and call to action.

* Define your goals.

* Track results.

* Be respectful.

* Submit original content.

* Participate actively.

* Be open-minded about other points of view.

* Be honest.

* Be authentic.

* Be transparent.

* Be human.

* Be consistent.

* Use pictures, videos, and music.

* Scratch other people’s backs.

* Build a community.

* Listen!

DON’T

* Be too sales-y.

* Be too anxious.

* Be afraid to offer information, knowledge, and wisdom.

* Be self-serving.

* Post news releases.

* Shy away from connecting and engaging.

* Get your feelings hurt when people unfollow you.

* Spam.

* Stalk people.

* Accept friend requests from people you don’t know or barely know.

* Be negative.

* Engage in dubious behavior.

* Try to maintain more than one profile for your brand (either personal or company).

What advice do you give when talking about the social media do’s and don’ts?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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43 Comments on "Social Media Do’s and Don’ts"

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6 years 7 months ago

Social comments and analytics for this post…

This post was mentioned on Twitter by SoshallMedeea: #socialmedia 1 Social Media Do’s and Don’ts – I wrote this for a client today and thought it would be valuable for … http://ow.ly/16khZ8

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[…] This post was mentioned on Twitter by Delores Williams, Graham Wilson. Graham Wilson said: #socialmedia 1 Social Media Do's and Don'ts – I wrote this for a client today and thought it would be valuable for … http://ow.ly/16khZ8 […]

Catherine Patterson
6 years 7 months ago

Nice list!

Kat Jaibur
6 years 7 months ago

Great points. I created a Top 10 Do’s and Don’ts for my Social Media for Small Business presentation. Here are mine:
1. Don’t broadcast
2. Don’t say anything you’ll regret
3. Don’t be negative
4. Do invite conversation
5. Do Follow back and Retweet on Twitter
6. Do be friendly, show personality
7. Do Tweet/Post links to good information – both coming from you and from others
8. Do be present! Must stay involved
9. Do respond quickly
10.Update often

Patti Knight
Patti Knight
6 years 7 months ago

good post – my number one DO is be honest. Also, in the beginning i was guilty of accepting friend requests for those i barely know and am not sure why. I won’t accept them now.

Nancy Myrland
6 years 7 months ago

Great list Gini, and great additional comments!

I would also add to be patient and persistent. Social Networking takes proper “care and feeding” to blossom in to relationships. At the beginning, people WILL forget about you if you aren’t around for a while. You have to be persistent in order to create and leave an impression in the minds of those you care about.

Kathleen
Kathleen
6 years 7 months ago

I really like this list – especially the part about being human; the place where social media really shines is by connecting people through their ideas and ideals. When businesses try to fit the same old sell-y messages into the social media mold, it just doesn’t work. You’ve got to find ways to customize and “fit in” with the crowds you’re trying to appeal to, and so often it helps to just listen and emulate those who “get it.” Thank you for sharing!

Nick
6 years 7 months ago

Self serving? check
Get your feelings hurt when people unfollow you? How DARE THEY!
Post news releases? Everything about Dashal should be a press release 🙂
Be negative? If I see one more tweet about how great this year will be I will vomit lol.
Try to maintain more than one profile for your brand (either personal or company)? I am Dashal and Dashal is moi :).

social media marketing social media

nick’s comments are so interesting. your post also good.

social media marketing social media

nick’s comments are so interesting. your post also good.

social media marketing social media

nick’s comments are so interesting. your post also good.

Michael Price
Michael Price
6 years 7 months ago

Gini, great job speaking yesterday! Thought you would find these articles related to your comments of interest:

Pepsi’s $20M Experiment:
http://www.techcrunch.com/2010/01/13/pepsi-refresh-security/

Death of Twitter:
http://blog.clickz.com/100112-55941.html

Ross Simmonds
6 years 7 months ago

Great list! – I’d add don’t ask me to become a part of your Mafia Team or ask me if I want to know what the secret is to getting white teeth in less than 7 days. Also, DO change your password once in a while so you don’t find yourself becoming a spam bot.

Finally, DONT – Join groups that tell you that by joining you will be able to see who most recently viewed your facebook or linkedin profile – Like Judge Judy would say: It’s bologna.

Brad Farris
6 years 7 months ago

@ Kathleen;

I’ve been thinking about the “being human” part when it comes to Brands on social media. I don’t want to interact with a logo or a company, I want to interact with a person. I think that’s why @coloneltribune works so well, it’s a human face, even if he’s fictional.

Would that work for every brand, to personify it? Maybe not, but it’s more real! There is a person behind those tweets…

Brad

Amy Akomas
6 years 7 months ago

Love this post. Great tip for entrepreneurs before I unfollow all of them 🙂 Nick I like your comments too. I think Ms. Gini has earned the right for news releases!

Rusty Speidel
6 years 7 months ago

DO: Be aware of the scope of your audience and its diversity.

Abbie S. Fink
6 years 7 months ago

I would add “be patient.”

Deb Dobson
Deb Dobson
6 years 7 months ago

I agree with Nancy and Abbie, I would add be patient. I see my clients diving into social media and expecting something immediately. Developing relationships takes alot of nurturing and patience. But wow, it is worth every moment spent. I’ve developed some wonderful friendships with social media and treasure every moment I’ve spent nurturing them.

A great post Gini…as usual. Thank you!!

SuzieLin (SuzieLin)
6 years 7 months ago

This is a good list – Social Media Do’s and Don’ts http://spinsucks.com/spin/social-media-dos-and-donts

PRSALANews (PRSA-LA)
6 years 7 months ago

F.A.D.S.: Even more social media dos and don’ts; good stuff; http://tinyurl.com/ye59bxu

CaddyMarketing (Caddy Marketing)

F.A.D.S.: Even more social media dos and don’ts; good stuff; http://tinyurl.com/ye59bxu

PDelPonte (Paul DelPonte)
6 years 7 months ago

RT @SuzieLin: This is a good list – Social Media Do’s and Don’ts http://spinsucks.com/spin/social-media-dos-and-donts

CisionSupport (CisionSupport)
6 years 7 months ago

Social Media Do’s and Don’ts http://bit.ly/8MqgrB

kshoutz (Keegan Shoutz)
6 years 7 months ago

RT @CisionSupport Social Media Do’s and Don’ts http://bit.ly/8MqgrB

hthomaswichita (Helen Thomas)
6 years 7 months ago

Social media do’s and don’ts: http://bit.ly/8MqgrB

hthomaswichita (Helen Thomas)
6 years 7 months ago

Well, thank goodness for the TSA. I feel a lot safer. Meet Mikey, 8: U.S. Has Him on Watch List: http://bit.ly/8MqgrB

CisionHR (Meredith Schaumburg)
6 years 7 months ago

RT @CisionSupport: Social Media Do’s and Don’ts http://bit.ly/8MqgrB

jody_donohue (Jody Donohue)
6 years 7 months ago

Long list of SM do’s and don’ts from PR exec Gini Dietrich http://bit.ly/8MqgrB

agropinion (Jody Donohue, Editor)

RT @jody_donohue: Long list of SM do’s and don’ts from PR exec Gini Dietrich http://bit.ly/8MqgrB

nerissas (Nerissa Silao )
6 years 7 months ago

RT @PRSALANews: F.A.D.S.: Even more social media dos and don’ts; good stuff; http://tinyurl.com/ye59bxu

PRCAI (prcai online)
6 years 7 months ago

Social Media Do’s and Don’ts http://tinyurl.com/ye59bxu via @ginidietrich

Gini Dietrich
Gini Dietrich
6 years 7 months ago

What great additions everyone has added! Now we all have a comprehensive list to share with others. Thank you!

davidtheprguy (davidtheprguy)
6 years 7 months ago

More social media do’s and don’ts http://tinyurl.com/ye59bxu

han_ma (Han Ma)
6 years 7 months ago

More social media do’s and don’ts http://tinyurl.com/ye59bxu #sm

chadandy (Chad Craig)
6 years 7 months ago

Great quick list! RT @davidtheprguy: More social media do’s and don’ts http://tinyurl.com/ye59bxu

sams17 (Sam C)
6 years 7 months ago

RT @chadandy: Great quick list! RT @davidtheprguy: More social media do’s and don’ts http://tinyurl.com/ye59bxu

lativiat (lativia thomas)
6 years 7 months ago

RT @thePRguycom: More social media do’s and don’ts http://tinyurl.com/ye59bxu

davidtheprguy (davidtheprguy)
6 years 6 months ago

More social media do’s and don’ts http://tinyurl.com/ye59bxu

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[…] First of all social media is not new, but rather a “new” term. Do a search and you will find a number of definitions for social media using key terms such as “conversation,” “two-way” “relationships” and “Web 2.0” as well as plenty of how-to tips. […]

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[…] This post was mentioned on Twitter by Joerg Hennig. Joerg Hennig said: RT @davidtheprguy: More social media do's and don'ts http://tinyurl.com/ye59bxu […]

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6 years 4 months ago

Social comments and analytics for this post…

This post was mentioned on Twitter by davidtheprguy: More social media do’s and don’ts http://tinyurl.com/ye59bxu

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[…] Spin Sucks >>  Social Media Dos and Don’ts […]

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1 year 7 months ago

[…] Even more social media do’s and don’ts Gini Dietrich schreef voor een klant een overzicht van do’s een don’ts. Een goede […]

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