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Gini Dietrich

Social Media Do’s and Don’ts

By: Gini Dietrich | January 12, 2010 | 
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I wrote this for a client today and thought it would be valuable for you.

The do’s and don’ts of social media, according to Gini Dietrich.

DO

* Target your market to follow the right people.

* Offer actionable advice.

* Use your time wisely.

* Have an offer and call to action.

* Define your goals.

* Track results.

* Be respectful.

* Submit original content.

* Participate actively.

* Be open-minded about other points of view.

* Be honest.

* Be authentic.

* Be transparent.

* Be human.

* Be consistent.

* Use pictures, videos, and music.

* Scratch other people’s backs.

* Build a community.

* Listen!

DON’T

* Be too sales-y.

* Be too anxious.

* Be afraid to offer information, knowledge, and wisdom.

* Be self-serving.

* Post news releases.

* Shy away from connecting and engaging.

* Get your feelings hurt when people unfollow you.

* Spam.

* Stalk people.

* Accept friend requests from people you don’t know or barely know.

* Be negative.

* Engage in dubious behavior.

* Try to maintain more than one profile for your brand (either personal or company).

What advice do you give when talking about the social media do’s and don’ts?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

36 comments
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Gini Dietrich
Gini Dietrich

What great additions everyone has added! Now we all have a comprehensive list to share with others. Thank you!

Deb Dobson
Deb Dobson

I agree with Nancy and Abbie, I would add be patient. I see my clients diving into social media and expecting something immediately. Developing relationships takes alot of nurturing and patience. But wow, it is worth every moment spent. I've developed some wonderful friendships with social media and treasure every moment I've spent nurturing them.

A great post Gini...as usual. Thank you!!

Rusty Speidel
Rusty Speidel

DO: Be aware of the scope of your audience and its diversity.

Amy Akomas
Amy Akomas

Love this post. Great tip for entrepreneurs before I unfollow all of them :) Nick I like your comments too. I think Ms. Gini has earned the right for news releases!

Brad Farris
Brad Farris

@ Kathleen;

I've been thinking about the "being human" part when it comes to Brands on social media. I don't want to interact with a logo or a company, I want to interact with a person. I think that's why @coloneltribune works so well, it's a human face, even if he's fictional.

Would that work for every brand, to personify it? Maybe not, but it's more real! There is a person behind those tweets...

Brad

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  3. […] First of all social media is not new, but rather a “new” term. Do a search and you will find a number of definitions for social media using key terms such as “conversation,” “two-way” “relationships” and “Web 2.0” as well as plenty of how-to tips. […]

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    This post was mentioned on Twitter by davidtheprguy: More social media do’s and don’ts http://tinyurl.com/ye59bxu