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Social Media Fatigue
Does it feel like it was JUST Facebook question of the week time?! Today is Thursday. Right??
Well, if I’m wrong and it’s not Thursday, surprise!
I’m coming to you from a hotel room. But last time I recorded from a hotel room my friend Damian Dayton very kindly suggested I place myself in front of a window.
I took his advice. Turns out I did something wrong because it’s super dark. I’ll try something different next time.
But wait until you see how exciting the backdrop is. You’ll be sooooo jealous of me.
(Update: I was wrong; Damian told me to put the window in FRONT of me, not behind. I couldn’t remember and guessed…mostly because what was out the window was way more interesting than my hotel room door. Sorry Damian!)
Before I get to Beatriz Alemar’s questions, you should know the baby birds left the nest on Sunday. They were standing on the edge of the nest, with their chests pumped out, and then they flew away.
I’m sad. Jack Bauer and I no longer have anything to watch first thing in the morning.
And on to the Facebook question. Or, in this case, questions.
Bea asks:
1. What is social media fatigue, what do you think causes it and what are a few ways to combat it?
2. How do you divide your time up online (between networks, blogs, etc)?
3. How many pairs of shoes do you (Gini) own?”
I answer all three. I counted my shoes before I left home so I could give you an accurate answer.
The video is below (or click here if you can’t see it in your Reader and it’ll magically appear).
Now it’s your turn. How would you answer Bea’s questions? And how many pairs of shoes do you own?
And don’t forget to head over to Facebook and ask a question for a coming video. Danny Brown and Nancy Davis are still banned so you have a chance!
If I were to give out an answer - social media fatigue is social networking gone out of control. Is it boredom, too much time spent online - or both? Whatever the reason is, it all comes down to having lost that magic that online conversations used to bring... and gone were the days when people are interacting like real humans should. Perhaps, we are in a constant search for fresh content and a little automation won't hurt either, so long as you follow the 80/20 rule in social engagement: as in 80% conversation and 20% automation. There are plenty of tools that can help you save all the time spent on routinely updating your accounts, so you can have fun getting to know your peers online ( I think I have to stop here as this is getting longer and I don't want to write a blog post of a reply, haha ).
Hey sweetie! I am WAAAAAAYYYY behind in reading - just watched your video - and after reading your comments think the next video will answer the social media fatigue question in more details!
I had social media fatigue - and I shut down - but I'm trying to catch up in some places (like with you) and let go of some other places that don't hold my interest!
btw - include sports and flip flops, I have ~123 pairs of shoes (don't tell anyone!) lol
Imelda Marcos, is that you?
I gave this the night to simmer and here it is: I'm not satisfied, ginidietrich you know I love ya, and your respectable shoe collection, but what I really wanted to read/hear about is social media fatigue, what it is and how to combat it. And I didn't get that. At all. I'm truly concerned about it because I'm hearing from non-industry people that they just can't take anymore. That the firehose has won. The last thing I want is for clients and prospects to start tuning out due to fatigue, overload or what have you. That's the question of the week, and it didn't get answered. Could this be NEXT week's question? I'd really like your thoughts.
Marijean OK. OK. You're the second person to say this so I will do it as this week's video.
G'Day Imelda...er..Gini,
About ten years ago, a friend asked my wife how many cookbooks she had. She didn't know. We counted them after she left. We had over 200. Now it's probably more than 300. Julie's a fine cook and I'm a dedicated devourer of her products.
What's all this got to do with social media? Absolutely nothing. But I'm following the advice of those gurus who say to comment on everything to become known.
Y'know, maybe it isn't media: but it is exquisitely social. You put the outside of the animal on your feet. I put the inside of the animal, well....inside.
How many degrees of separation is that?
Ah Facebook: where will it lead us next?
Regards
Leon
Leon Ohhh. I wonder how many cookbooks I have? I'd guess not nearly 300. But close to 100. I want to be Julie when I grow up!
Hi Gini,
I have way less shoes than you and love the way you guys say flip flops. We call them thongs which I know can also refer to something else. I agree with Patrick and a cure could be to sit down with a coffee or beverage of choice and ask yourself (now this is kind of boring) what you are achieving with all the effort and time. If it is case of just being being busy with social media because you think you have to perhaps it is time to rethink over another glass.
SusanOakes We called them thongs when I was growing up and I was teased so much in college that I changed to calling them flip flops. So funny!
ginidietrich SusanOakes We call them thongs too. Just don't tell that bdorman264 or he'll pull out his leopard print number:)
1. I don't call it social media fatigue. I call it communication overload. The cause is simple: The fear that you are going to miss something. You have to check FB, TW, LI, Blogs, etc. because you want to have the pulse of everything. You want to comment and interact with every conversation. And there is a very easy cure for it. Let it go. It is a sickness like anything else and you need to get used to living with out. This week I have been going through my FB feed and if something said something I didn't care about I thought back - who are they and when was the last time they said something useful. If I had no good answer then it is time to unfriend them. Every email newsletter that has come in this week I've unsubscribed from. I went into my FB settings and turned off almost all of the email notifications. I'll check FB once a day and if there is anything waiting for me there will be a pretty little number at the top.
2. Get very good at time management and pick a part of the day where you cut loose and catch up on things. Then pop into each network for 5-10 minutes to catch up and reply what you need to. If nothing needs your attention don't waste your time looking for something to reply to. Shut it down and move on to the next one.
3. 6 pairs of dress shoes including a nice size 13 Stacy Adams B&W. The kind Morris Day wears.
Patrick Allmond - patrickallmond
Quick note - seems like everyone I know IRL does video - never let a window be behind you like that - it backlights you. As you now know!
I admit I too am feeling a little fatigued, but it's mostly because my life is wonderfully busy at the moment. I bet everyone here breathed a sigh of relief at the "okay to be everywhere like Gini, it takes 4-5 hours per day. GOT IT."
Also jealous of the shoe collection.
jennwhinnem LOL! I'm not sure everywhere is the right word, but it's kind of nuts. When I spoke yesterday, my last slide is all the places you can get me. A guy in the audience raised his hand and said, "And you run two profitable businesses?" I said, "No. I run one profitable business. The second is to launch next month." Duh.
I have a challenge for you. The next few pairs of shoes you buy, you buy them from TOMS
http://www.toms.com/
KenMueller is this what the Myspace guy did after he sold Myspace?
HowieSPM ha. no. I think he's selling pencils and apples on a street corner.
KenMueller I've actually looked at their shoes, but I don't like them. I know it's all about good for the earth, but I'm too vain.
KenMueller Tom's rock.
rustyspeidel I love me some TOMS. And now they are selling glasses under the same model!
I know a person who once had 21 pairs of shoes packed for a 7-night cruise, since flip flops = shoes. So owning 75 isn't crazy.. I'm guessing I have maybe 40-50 all together. I think I spend most of my time on blogs, then Twitter, then the rest everywhere else and yes, I need a nap. Easiest way to combat fatigue, unplug, turn of the smartphones, walk away.. just accept the fact that there is always awesome and epic crap going down on the Internets and yes, you will miss most of it. FWIW.
3HatsComm I just packed four pairs of shoes for a 36 hour trip. That's pretty unusual for me, though. Typically one pair of heels and my cycling shoes is all I take. But I had extra room in my suitcase. So why not??
Um, you forgot the drinking wine and playing cards part.
ginidietrich 3HatsComm I have running shoes, two pairs of flip flops, my black suede vans skate shoes with bright orange laces, and hiking boots for my 5 days in Vermont. If it was cooler out I would of included my yellow retro converse low tops.
I must be blind, because I can't find my original comment.
Anyway! Menacing can be easy in the shadows. You just have to use it to your advantage. I think you could do it. We could even work on a small script for you. A couple lines to give you your acting debut. ; )
Shad Boots You know how you can find it? It has a picture of you next to it. When you say "we could even work on a small script" does that mean you're going to write it and I'll deliver it?
ginidietrich Of course. It'd be amusing. I do like adamtoporek 's idea though.
Conversation from Twitter
shellykramer ginidietrich Happy Weekend beautiful people.
OrenTodoros Thanks Oren. Hope you're having a great weekend, too!
meghanmbiro ginidietrich liked the video, wonder how much is Google+ contributing to your 4 1/2 hours :)
3hatscomm http://bit.ly/nmfMcb
RTRViews At least 25 more pairs so I can break 100. Don't you think?
ginidietrich That seems like a much better round number. The only concern is if that you might need a bigger shoe rack. Go for it!
RTRViews That's what The Container Store is for!
ginidietrich Problem solved. Enjoy the shoe shopping!
RTRViews You're such a good friend!
ginidietrich Did you see @MSchechter's news about a new addition? Emily Margaret...
ginidietrich BTW after your post I almost stopped and counted on my wife's side of the closet but decided ignorance is bliss in that area.
RTRViews I DID!! Yay!
RTRViews Or...you could count them and, if they're less than 75, be comfortable knowing she's not as bad as me.
ginidietrich Nope. Not going to go there. I know better.
ginidietrich Damn you... My willpower failed. You're not even close. Next time she's in Chicago I'll see if she'll take you shopping.
RTRViews Thanks for spreading the good word!
mschechter Hope everyone is doing well and you're getting some rest when you can. Congratulations again.
RTRViews This one is pretty darn good, she gave us two nice four hour stretches last night. We like her :)
jasonverhoosky I have missed you soooo much!
ginidietrich I miss you right back!!! That said, I am making my comeback! Stay tuned!
arikhanson Sending you my bad ass flip-flops
jgoldsborough When you put it that way, there are lots of numbers in that blog post.
ginidietrich See, numbers don't have to be scary :).
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