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Arment Dietrich

Social Media Pet Peeves

By: Arment Dietrich | March 9, 2011 | 
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Social media douchebag Grammar Pet Peeves was a big hit last month and I couldn’t help but notice that a LOT of us were having fun.

I honestly hesitated writing this because I felt like I might be preaching to the choir. A lot of us get it. We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. But every day, I come across something on the fabulous Internet that makes me cringe, or want to reply in all caps, “YOU’RE DOING IT ALL WRONG.”

I still get the comment, all the time – Social media is a waste of time. I have far better things to do. Or, I just don’t understand how it can help my business.

Without further ado, I bring to you our list of top 10 social media pet peeves. This was not intended to be a rant, rather an attempt to eradicate douchebaggery from the social networks. If you’re doing this, you’re doing it ALL WRONG. And yes, you will continue to wonder why social media is not working for you. 

  1. Auto-DM When I follow you on Twitter, and immediately get an auto direct message asking me to friend you on Facebook or visit your website, you’ve just turned on the ICK factor, and I’ve hit the unfollow button. Seriously, I can’t believe I even have to still write about this. When I took over the Spin Sucks Twitter account, I became astounded, yes downright flabbergasted, at the number of auto-DMs that are out there in this world. I rank this right up there with automatic music on your website. Friend you on Facebook? Aren’t you at least going to buy me dinner tweet with me first?
  2. Buy my book. This was a post from a “friend” on Facebook. A friend from whom I had not heard a peep other than several check-ins on Vail’s epic mix, letting us know that he’s skiing. Then, out of blue, I get a link to buy his new book, and he didn’t even ask me, he told me. I felt abused. Imagine how your customers would feel?
  3. Link your game playing habit to Facebook. I am definitely not interested in what level you attained in Halo or however that game works.
  4. Adding “Please RT” at the end of tweets. We’ll re-tweet something if it is relevant and interesting to share with our group. Not because you asked me.
  5. Broadcast Syndrome: Symptoms begin with organizations with a very low follow to following ratio. You aren’t listening to anyone, therefore you only have yourself to talk about. You broadcast your specials, and you leave questions unanswered. We look at your profile page, and see a list of marketing messages. We yawn, we move on. You’re doing it wrong. Save that stuff for your print ads and talk to us, and share interesting information.
  6. The Follow Friday tweets with the unending lists of twitter handles. I know, a lot of people still do this. We think it’s getting old. It was a great idea when Twitter first started because we were all looking for interesting people, but sometimes it just feels like your fishing for a return follow recommendation. Sorry, now we’ve become cynical.
  7. Facebook messages. Facebook group messages from your personal page or your company page are annoying and they are spam in my book. If I “like” your page, that does not give you permission to email me. That’s for your newsletter opt-in. Even worse is when people reply to these messages because the default is to reply to all. Chewing on tin foil – same difference.
  8. Invitations to a gazillion different social networks. Must I explain?
  9. Facebook recommendations. Getting a ton of recommendations from you to “like” this page and “friend” this person.  There are certainly exceptions to this pet peeve. If it’s truly a personal recommendation for me because you know I have an interest in it,  that’s fine. But for the most part, please stop telling me who to like and where to go on facebook.
  10. Dual personality:. I follow you personally AND your company and you tweet the same things from both of your accounts. I think something is wrong with my eyes.

What are your social media pet peeves?

PS. thanks to Social Engine People for the excellent image.

79 comments
georgie.mcneese
georgie.mcneese

Twitter followers who accidentally tweet the wrong person or reply to the wrong tweet make me crazy. I'm left saying "Huh?".

AbbieF
AbbieF

1. The post that appears on Facebook, Twitter, LinkedIn -- different audience, different "language," different usage. If it is really relevant to all three, write some original copy for each.

2. The follow that happens immediately after you use certain words - food, product name, words taken out of context, you can be within a couple minutes you'll be followed (or stalked as the case may be).

3. Facebook invites to events out of my market -- there is very little chance I will get to your event but if I'm traveling to your market, I might pop over to your page to see what's going on. Please be a little more selective.

zanybookgirl
zanybookgirl

Personally, I have to say people who "like" their own FB statuses. I have a good friend that does this and it drives me batty.

For companies, I'd say companies who ONLY tweet about themselves. Maybe I'd be okay with that if it involved a coupon or free cupcakes (which one of my recent unfollows started as). But questions about your delivery policies? I don't think so.

KenMueller
KenMueller

Amen, Amen, and Amen. I can agree with you on every one of these.

KenMueller
KenMueller

Amen, Amen, and Amen. I can agree with you on every one of these.

JenniferKupiec
JenniferKupiec

My biggest pet peeve is over sharing on Facebook. I have an old high school friend that shares everything and that's not an exaggeration. It starts when he gets up in the morning. We all know what he's watching on tv at any given moment, if it's bedtime for his kids, if it's cold out, or if he's home from work.

And to make it worse, he has terrible spelling & grammar and most of the time there are words missing. If you're going to over share, make it coherent.

Marijean
Marijean

Great list -- right on. I also am annoyed by the "egg" profile image on Twitter or people on Facebook who don't have a profile photo. I need to see a face (and not a logo).

LingonLife
LingonLife

All right, I'll be the first to admit it. *hanging head* I use auto DMs to say Hi to new followers and let them know I am looking forward to reading their blogs and tweets. I never include a link or a request for them to do something. You have now convinced me of the error of my ways.

From this moment forward, no more DMs from me. *properly chastised*

PS. Gini & Lisa, please kindly overlook the fact that I instituted this new DM policy after having followed you ;-) Monica

Steve Birkett
Steve Birkett

Hmm, let's see...one minute you convinced me with whole heartedly (auto DM's, mass #FF lists, games [oh my word, the games *shudder*), the next I'm thinking "Noooo! That's not so WRONG!" (pls RT in the right place, invites to connect elsewhere).

Largely, though, I think your summary is a pretty good guide to behaving well on social networks Lisa. I think it's just more nuanced than right and wrong, however. As in life, some things really wind some people up, while others can stomach them. There's a balance to be made between the social and promotional sides but the tightrope is a tough walk and we'll fall here and there. Thanks for the balance pole post to help us make it across!

thewhalehunters
thewhalehunters

Right on Lisa. Great list and thanks for it! I'd add thinly disguised discussion topics on LinkedIn that are really only promotional.

andi_fisher
andi_fisher

Thank you oh thank you for doing this post - and "Amen sister!"

FranchiseKing
FranchiseKing

Thanks, Lisa.

I totally disagree on #4 ; if it's not done very often, it's fine to ask for a RT. Sometimes, folks have a special cause, need to help a friend, or whatever.

I really don't see that many people that I hang with do it much. If they ask for a RT, I usually oblige.

It's how I roll.

(So, please RT my next Tweet. I'm @FranchiseKing)

Danny Brown
Danny Brown

Dilholes that tweet a link to a post and say, "This is a great post, and not just because I'm featured in it."

Yeah, right. F*ck off - no-one believes your tosh. Dilhole.

KimbaGreen
KimbaGreen

I really have a problem with people who RT a tweet that has a bad link. Are you not reading what you are RTing? How can you suggest I read something when you haven't read it yourself?

What number are we up to now? 22 Social Media Pet Peeves?

JamesDBurrell2
JamesDBurrell2

I don't know what all the commotion is about here. When I receive a spammed tweet replying to mine about the beach telling me where #all #the #hot #singles are in my area, I'm immediately plugging the coordinates into my GPS and off on an epic adventure.

I also really enjoy DM's with zero relevancy to my life - so thrilled am I to learn about Whole Life Insurance policies at the age of 25 with ZERO dependents.

But my favorite by far are the clever folks on Facebook that try to fool me into thinking we are actually long-lost high school buddies. "Oh, you graduated my high school in 2003(my class) yet were born in 1990? We must have been pals because you, sir, were clearly in the gifted program to graduate at 13... sadly, I slept through many classes, so I guess we didn't get a chance to chat as often as I would've liked. Thank goodness for Facebook so we can catch up."

Oh, and there is nothing creepy or inappropriate about FB Poking a colleague or a mild acquaintance. Nothing whatsoever.

ginidietrich
ginidietrich moderator

I have another one to add...people who ask you to do things for them when they've NEVER tweeted you. I get at least one DM a day with someone saying, "Gini, can you help me with XYZ cause?" Sure! If you build a relationship with me and then introduce the cause. Otherwise NO FREAKING WAY!

Danny Brown
Danny Brown

Sheep that retweet anything from the "names" because... well, it's BOUND to be awesome, isn't it? ;-)

EdgeLink
EdgeLink

As much as I wish it weren't the case, the use of the plea, "Please RT" does yield results. So says Dan Zarella, anyway...

lesmckeown
lesmckeown

Shoot. I'm so bad at this. I do 6 of see. Shoot.

ericadechi
ericadechi

Point #1 hit home for me. I would also add having a twitter handle where every single (I'm talking from day1) tweet is a Foursquare checkin!

HBAofCT
HBAofCT

Agreed on the above, but dead links are the worst. You'd think people would check to be sure the links are correct and active, but not always. Please don't waste my time!

ginidietrich
ginidietrich moderator

@AbbieF Ha Abbie! I spoke at an event last night and someone asked why it's not cool to use the same message on all the platforms. If I'd seen this at that point, I would have pulled it up and showed them.

ginidietrich
ginidietrich moderator

@FranchiseKing Joel, you auto DM. I'd be curious to understand why and if it hurts your follower ratio.

JamesDBurrell2
JamesDBurrell2

@Danny Brown Oops. Guilty. But then again, I was a fan of ABC's Flash Forward before I found out no one in North America liked it but me, and it was cancelled. I don't really like it anymore. Oh, and I once wore white bucks and seersucker after Labor Day, but only once.

lauraclick
lauraclick

@ginidietrich Totally agree. I've had non-profits do that and even though I really love supporting charities, it still turns me off to get those kind of messages.

LingonLife
LingonLife

@ginidietrich @John Falchetto I've been an expat for 8 yrs now and met John via Twitter. He is the Master Connector these days. After how highly he has spoken of you, I figured it was time to make your acquaintance.

Danny Brown
Danny Brown

@JamesDBurrell2 Was that the show where the guy got tomorrow's newspaper delivered this morning, and had to decide whose life to save?

JamesDBurrell2
JamesDBurrell2

@deleted_6629_lisagerber I'll tell you what it is, it is the online version of an unreciprocated adolescent crush. In a word, awkwardness. "Ew, you poked me... yea, I'm sorry, I just don't feel the same way. Perhaps had you commented on my blog or tweeted me first, I'd feel different, but just poking me out of the blue like this? Yea, it's not going to work out."

ginidietrich
ginidietrich moderator

@LingonLife @John Falchetto You guys are all making me envious! I'd would pay some serious money to get you both in a room and hear about the pros and cons of living abroad.

Danny Brown
Danny Brown

@deleted_6629_lisagerber @ginidietrich Lisa, ignore Gini. She's still pissed no-one asked for her autograph when she was in Toronto, except for an old guy in a movie memorabilia shop that thought she was Marlene Dietrich.

JamesDBurrell2
JamesDBurrell2

@ginidietrich @Danny Brown I think I may just have to. I'm a fan of ABC's "V", so alien invasion is right up my alley.

Danny, the problem with watching Flash Forward on Netflix is that you'll want a 2nd season, but you'll forever be disappointed because there isn't one coming. But, it may be well worth watching because I think there are some quality blog topics that can come from it. Knowing the future, what would you do?

Danny Brown
Danny Brown

@JamesDBurrell2 Sounds intriguing - will have to see if it's on Netflix.

The one I was thinking about was Early Edition:

http://www.imdb.com/title/tt0115163/

Some really powerful storylines in it, it was never always black and white as to what would happen and who would be saved (if at all).

JamesDBurrell2
JamesDBurrell2

@Danny Brown No but that does sound intriguing. The plot was based on a particle accelerator that caused a global blackout (of the mind) where people saw into the future... then lived with that knowledge, thus altering the outcomes of the supposed futures. I liked it, but apparently the story line was too flimsy to sustain viewership.

Trackbacks

  1. [...] Just because the medium is new, doesn’t mean the behaviour has to be. If you need more advice, Gini Dietrich’s Social media pet peeves is a great starting [...]

  2. [...] “When I follow you on Twitter, and immediately get an auto direct message asking me to friend you on Facebook or visit your website, you’ve just turned on the ICK factor, and I’ve hit the unfollow button.” [...]

  3. [...] to that conclusion you don’t want them on your blog. That’s, in the immortal words of Lisa Gerber on the Spin Sucks blog, douchebaggery. And we don’t handle that very well around here, and neither should [...]