Gini Dietrich and Other Apps

By: Gini Dietrich | January 5, 2012 | 

It’s Facebook question of the week time (clap, clap, clap)!

I know you missed me, even though Molli Megasko got TONS of kudos on her video last week. Don’t worry. She’ll be back. She was forewarned this morning.

This week’s question comes from Rajka Milanovic Galbraith. She asks:

Gini, is this where you want us to post questions (it is)? I hope so or I will be one big DORK (you’re still a dork)! Here is my question: What do you think of the app on Facebook for networking? I just got an invite and have not responded.

My answer is in the video below (or click here and it’ll magically appear) and, as much as I hate to admit it, I quote Sean McGinnis. I also butchered her name. I now know it’s pronounced Ryka, not Rajka. Sorry, darlin! We’ve never actually spoken on the phone so I wasn’t sure. But I’m burning it in my brain now: Ryka, Ryka, Ryka.

What do you think? Agree? Disagree? Have a better answer?

Oh! And don’t forget to head over to Facebook and leave a question on the wall there. Even better, leave a question and determine WHO you want to answer it. That way, you’ll get to see more Arment Dietrich faces.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Oh man, now we get to make requests not just on the question but who answers it??? This could be fun. I might have Shadow post a question for Jack Bauer…

    • ginidietrich

      @KenMueller I thought you might like that idea!

      • @ginidietrich oooh. this could be fun. Though on your end it could get ugly.

        • ginidietrich

          @KenMueller As long as it fits our vision, I’ll pass them along.

  • Thanks for the advice @ginidietrich, I also received an invite to this week and wasn’t sure how to respond.

    At present I do enjoy using LinkedIn (I know many who don’t), but at the same time there’s always that fear that if you don’t at least give these new networks a try there’s the potential to miss out on the next ‘it’ thing.

    Either way, I agree 100% – figure out your objectives and what works from you and go from there.

    Cheers, Jamie

    • ginidietrich

      @JGarant It really does depend on your goals. What works for me isn’t necessarily going to work for you because we have different goals. Unless you’re competing for Global Domination, too?

      • @ginidietrich I certainly am! (insert Dr Evil laugh hahaha)

  • I think the biggest challenge with every one of these new social networks is that you get out of it what you put into it…

    And who has the time?

    Which network will you ignore to plow a bunch of time into any new one. I think that’s been the main problem with Google+. Whether it is better or just different from it’s main competitors, the question is which network will you ignore in order to go and spend time there – and will enough other also do the same in order for the user base to be large enough to even warrant you putting in the time.

    The thing about Pinterest is it is SO different from everything else that it is serving a whole new area and creating a whole new need – the need for us to document, share and categorize things that matter to us visually.

    None of these other “me too” services are sufficiently differentiating enough to have staying power.

    I put some time into BranchOut originally. Now I’m shocked when I get notifications. Path just seems like a more visual, slicker combination of Facebook and Foursquare – but without the massive network. (I could be wrong).

    • ginidietrich

      @Sean McGinnis So…it depends.

      • @ginidietrich@Sean McGinnis I mention this a lot. Only 24 hours in a day. I like to have people rank activities in importance. Like a BIG LIST. Then things become clear. Do I prefer drinking wine with Gini or clicking a banner ad? Do I like to watch Gumby or ‘Like’ something on Open Graph. Watch my football team kick Cowboy’s butt or tweet about the brands I love.

        Very simple stuff. Too often people refuse to do this to get perspective.

  • So, I deleted my Facebook account altogether a couple of days ago, too much crap, too much drama, too much distraction. I did create a new “fake” account so I could be an admin to all the pages I manage, but personally, I am done with it. And it feels good! 🙂

    • ginidietrich

      @keithbloemendaal WHAT?!?! Are you feeling OK? I would die without Facebook. I love it. But I use it only for personal (we have a business page, but I’m not the admin on it). I love, love, love it.

      • @ginidietrich I feel great! My problem was I had both personal and business contacts on one place and it was too distracting for me. I still have pages, and I love them, but I have gotten at least 2x as much done this week LOL

        • ginidietrich

          @keithbloemendaal LOL!! OK, that’s funny. And totally makes sense.

  • The ‘me too’ effect is troubling. VC firms in particular are shrinking back from products/services that take the route of the clone. We’re simply not seeing the true disrupters in technology that we were 2 – 3 years ago, and that sucks.

    @SeanMcGinnis – Path 2.0’s real appeal is that it’s an elegant front-end for existing services (i.e. Facebook, Twitter, Tumblr, Foursquare). The closed garden aspect is almost an afterthought, IMO. As you know, I’m pretty active on there and share content to my other social properties. schneidermike has some cool things to say Path.

    • ginidietrich

      @jasonkonopinski It might be asking too much for disrupters every year. I think Pinterest is one, but there certainly aren’t a ton of them. It’s a little much to try to wade through them all and figure out which have merit. I guess a good way to tell is if VC has put a large amount of money behind them (like a Xobni).

      • @ginidietrich@jasonkonopinski I haven’t used Path though I included it in my 2011 things to watch (privacy) that made Gini’s list. Little did I know Google would be the big one to move in that direction. I need to check it out. cc @Sean McGinnis

        I think the big problem is scale. We have lots of great niche businesses that will never attract the size of users that VCs or NSYE/NASDAQ like to see. The other problem is the Engineer vs Real Life issue. Too often the techies think of something cool and think people will want to use it regularly. Check Ins are dead. They have been for sometime. At least in the 4SQ/Gowalla side of things. People want bribes (unless they are somewhere unique and cool to brag about) and business know bribing often means revenue loss, pricing power erosion etc.

        And as we saw with Groupon too often there is very low barriers to entry for competition. And with so many 3rd party accesses now to services how do you make revenue. I can post to my Facebook and Twitter accounts from Diaspora without ever being on those networks. Which I think is what Jason says about Path?

        The real problem is the VCs are a very stupid bunch. They don’t get business models and that is why so many investments fail. If you have a great Comm Technology charge for the use. Ad support is the death trap (see Facebook). We pay for cell phones right? Develop a technology we need and charge us for it. F-k brands, ads, marketers etc, Who cares about them if your technology is good enough to stand on its own. Guess what Facebook’s was in 2009 but is not anymore.

        • ginidietrich

          @HowieSPM@jasonkonopinski The thing I don’t like about Path is I still have to go to Facebook to see what my friends are up to. Sure, I can post from Path, but I still have to go to the other places. So, for me, it’s just another place I have to go.

        • @ginidietrich@HowieSPM In its current form, Path doesn’t aggregate content from your other networks – only pushes new content out. I still really like the elegance of the mobile app. Very interested to see what they’ll do in the future – maybe pull in some engagement/sentiment measures. The team behind Path certainly aren’t slouches, that’s for sure. 🙂

          From my 10K foot view, I think products like Path hint at what’s next to mobile and social. Rather than try and create wholly new networks, they’re refining existing platforms. Dashboards, curation tools with robust analytics backbones, etc. Time to keep an eye on Y-Combinator events, I think.

        • belllindsay

          @jasonkonopinski@ginidietrich@HowieSPM Ok, there’s wayyyyyyy too much geek talk in this stream. ENGLISH PLEASE!!! 🙂

  • Aww Gini, flattered that my questioned made it here even if the name is butchered, so used to it and no offense taken!

    Agree with you and Sean both: it depends. I have had a hard time incorporating Google + and prefer FB, twitter linked in and you tube. Linked in is the best for networking with other doctors who tend to shy away form FB and twitter.

    And thanks to you @ginidietrich and @Brankica who sent me the invite, I am now on pinterest. Found it funny that I have 4-5 people following me in less than 24 hours with nothing posted. Excited to see what the obsession is about!

    Now that I am local (to the USA) for the month of January and have a US number we just might have chat in person! 🙂

    • ginidietrich

      @ExpatDoctorMom Ryka, Ryka, Ryka! I should have searched online for that BEFORE I did the video. I hate it when people mispronounce my name so I’m very sorry.

      Get on Pinterest! You won’t regret it. I’ll see you in rehab.

      • @ginidietrich@ExpatDoctorMom People never mispronounce your name Gertrude. What are you talking about?

        • And for those of you NOT in the know – here’s a video to explain my comment above. It’s much funnier when you’re “in the know” trust me. 😉


        • ginidietrich

          @Sean McGinnis Sigh.

        • @ginidietrich@Sean McGinnis OMG. You quoted HIM!? Sign of the apocalypse..

        • ginidietrich

          @jeanniecw@Sean McGinnis I know. I know.

        • Hysterical love the video clip on the pronounciation of your name. That is what I had in my mind: Gin with and “E”, whew. And Gini you are forgiven 🙂 But, I know, I am usually the one to search online as well to be in the know. Perhaps why I was so annoyed with the last interview I did… They had no clue about me despite having the links and my CV… @Sean McGinnis @ginidietrich

        • Next week she’ll be saying “awesome finds awesome” or something….. @jeanniecw @ginidietrich 😉

    • belllindsay

      @ExpatDoctorMom@ginidietrich@Brankica@Sean McGinnis Time for me to fess up – I called Gini – in my head and to other people – “Jeanie” (like, a pair of jeans) for the *longest* time. Heh. The only other “Gini” I know spells her name Ginny – with two Ns. I think you’re spelling it wrong Gini – one N calls for a hard vowel, doesn’t it!? 😉

  • ifdyperez

    @lisagerber I guess there are two camps: early adopters w/FOMO and tired ppl like me lol. But in all seriousness, when is it FOMO or smart?

    • lisagerber

      @ifdyperez Ok… FOMO…for more information? first on… ? am I an idiot?

      • ifdyperez

        @lisagerber lol, sorry, Fear Of Missing Out. 🙂

        • lisagerber

          @ifdyperez OHHHHHHH hahahaha. it was a puzzle. well your question is exactly the hard one to answer. We saw that with G+ gold rush. 🙂

        • ifdyperez

          @lisagerber Exactly! Maybe that could be a FB Q of the week. Btw I thought I was cool using acronyms and all but I guess not, LOL! 🙂

        • lisagerber

          @ifdyperez Oh, you were cool. I was a loser. 🙁

        • ifdyperez

          @lisagerber Noooo, I’m a poser. 🙂

        • lisagerber

          @ifdyperez HAHAH. what a pair. A loser and a poser walk into the bar….

        • ifdyperez

          @lisagerber ha! let’s not tell anyone…

  • Gini….maybe we could convince each other to attend PAA (Pinterest Addicts Anonymous) haha

    • ginidietrich

      @rachaelseda But I don’t wanna go to rehab!

  • Yo Dietrich, I keep harassing you about those books on the shelf and I still haven’t seen them yet. Don’t know if I need to leave the question on FB, show up in Ilinoize or ask the Magic 8 Ball. Or maybe I should just write a guest post about the books on your shelves, but I warn you if I do that it will be in the same vein as my cover letter (

    Anyhoo…I am skeptical about a lot of the “me too networks.” I am willing to bet that a substantial portion of the readership here are among the early adopter crowd and based on the results of m unscientific survey are already overextended.

    It is going to take a substantial amount of effort to prove that the value proposition in XYZ is worth adding something else to our plates.

    • ginidietrich

      @TheJackB Fine, fine. I’ll shoot you a video.

      • @ginidietrich Uh oh, doing the happy dance. 🙂

      • etelligence

        I asked my Mom when I was a kid “Why do lawyers have encyclopedias behind them in commercials?” She said “Because the subliminal message is that they’veread all those books”. Since most of my books are borrowed from friends that never came back to get them, and gifts from my father who thinks I like Steven King for some reason, my pithy little bookshelf wouldn’t be a good look into my personality. Can’t wait to see some Kevin Trudeau or something with Fabio on the cover in your book collection!

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