Gini Dietrich

The Dos and Don’ts of Executive Social Media

By: Gini Dietrich | June 2, 2011 | 
109

It’s Facebook question of the week time (clap, clap, clap)! It’s been a few weeks since I’ve done a real video question and I have a special treat for you.

We’re going to have a lesson in how to say my name.

That’s right…you’re going to learn how to say my name!

Well, I also sing a song. On video. I’m pretty sure it can be missed so you can fast forward to :40.

And now on with the show (if you can’t see the video in your feed, click here and it’ll magically appear)!

Jennifer Dooley asks,

I’m wondering if you could share your big DOs and DON’Ts for executives (not sure my CEO needs a blog). Also, do you have any good, bad, and the ugly in terms of executive social media examples you might be willing to share? I know it’s asking a lot, but if you can share, I’d be sooo happy!

I answer the first part of the question in the video and also open it up to you to answer.

And, I promised to provide some links to the good, bad, and the ugly in terms of executive social media examples.

The Good: I am a big fan of what Tony Hsieh did with Twitter in 2008, as Zappos built their brand and prepped for the Amazon acquisition. There are some examples of other good use by executives in this blog post by Beth Kanter.

The Bad: While it’s not an executive, exactly, I think the way the BP executives handled the entire oil spill, from their CEO saying he just wanted to go back to normal and get back on his yacht to the fake BP news Twitter account was poorly managed.

The Ugly: Kenneth Cole, hands down, gets this award from me. He fell flat on his face when he used the uprising in Egypt to promote his spring collection. Ugly, ugly news.

Now I leave it to you. What are the dos and don’ts for executives on social media? And what are some examples you can cite?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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