Jay Dolan

The Five Stages of Writing a #FollowFriday Post

By: Jay Dolan | April 12, 2013 | 
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Trust-my-blog-the-anti-social-mediaA few weeks ago Gini and team asked me to fill in while she’s out writing a book or saving the world.

I suspect Gini calls it prioritizing.

I call it getting poor, defenseless bloggers to do your dirty work.

I wasn’t too excited about the gig.

I was going to do my usual song and dance that my cat is better at social media than you.

Everyone laughs. I feel like a good blogger. Everyone wins.

Then I found out I had the #FollowFriday spot. And the five stages of writing a #FollowFriday post began…

Stage One: Delight

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Suddenly what was a drab post was an opportunity. A chance to share my secrets to staying ahead of the curve. No longer was I bound to being that “wacky” blogger with the stick figures.

Then I hit a roadblock.

Stage Two: Anxiety

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I suspect many people would be delighted to have the #FollowFriday spot. These people are naive and believe in the good of the internet. They haven’t been jaded by social media campaigns reaching the unwashed masses.

Unfortunately, I am not one of those people.

To my own horror I realized I had no one I could recommend. No single person or entity that would inform or entertain the readers of Spin Sucks. My virtual life was over.

Stage Three: Realization

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Suddenly it occurred to me that it didn’t matter if my recommendation was any good. I could recommend anyone. I could recommend my cat. I could recommend my other cat!

No one would care. It was my recommendation, and they didn’t have to take it. Or like it.

Stage Four: Corruption

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Soon I had machinations and dreams of controlling the internet. I would give one person a perfect Klout score and thousands of new followers.

Their life would change as they went into Starbucks and everyone recognized them as this week’s #FollowFriday!

I was like an internet god.

Stage Five: Reality

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Drunk with power, I realized this is a guest blog post, not the presidency. Only a fragment of the world would even follow whoever I recommended. Probably even less if it was my cat.

A boy can dream though, right?

So, Spin Sucks readers – if fate (or Gini Dietrich) gave you the Spin Sucks #FollowFriday platform, who would you recommend? Would you be corrupted by the power? Or go for something more sensible?

About Jay Dolan


Jay Dolan is a Senior Social Media Strategist at Capstrat in Raleigh, NC. At Capstrat, Jay helps his clients develop and implement social media strategy using paid, owned and earned social media tactics. Online, Jay is known best for his blog, The Anti-Social Media, a social media humor and satire blog. Jay is also a failed classical singer and owner of two cats.

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68 responses to “The Five Stages of Writing a #FollowFriday Post”

  1. biggreenpen says:

    Sounds like your cat took a page out of my cat’s book (or vice versa!). #FF’s are interesting – I know (because I read the blog!) Gini’s philosophy. I have a group of about 20 (and then I include my running team which is a bunch of people) who I #FF every Friday. But Gini’s piece reminded me that just throwing those #FF’s out without a rationale is not always the best strategy. I would go for someone who takes the time to truly interact w/people on Twitter, who isn’t divisive (there are plenty of THOSE in my stream), and I have a particular heart for causes. Some of my fave #FFs are @leadershipfreak (who really doesn’t need my #FF anymore as his twitter fame has ascended), @newsonlaurens – supporting the family of Lauren Spierer, who has been missing almost 2 years, @hilaryrushford who is a fashion blogger but so much more – she made even this minivan mom feel fashionable, and @charitymiles which is an app that people can use to run, walk, cycle for causes. If my cat had a twitter, of course I’d recommend her. Meow.

  2. belllindsay says:

    I would nominate myself. Der. 😉

  3. Your colleague communitygirl might be a good one! But seriously…this post just made me laugh out loud, and then go follow YOU. So there.

  4. I would recommend my dog because she follows me everywhere – even on days that aren’t Friday. Unless she’s running away because one of my blasted kids left the gate open and she’s a husky and they’re pack dogs and they run like the devil’s chasing them looking for their peeps. Or would that be D-eeps? Or maybe H-eeps?

    • JayDolan says:

      KristenDaukas I’d love to recommend my family’s dog, but he was the least social dog I’ve ever seen. I think he was friendly to someone outside the family once.

  5. rdopping says:

    I nominate you because you wrote an original and interesting post and because I don’t know you. You are likely an ok guy and why not you?

    • JayDolan says:

      rdopping I thought about nominating myself, but I’m not egotistical.
      Well, not yet.
      Maybe next time I get the Follow Friday spot I can write “Why Gini really needs to nominate me for #FollowFriday.”

  6. ElissaFreeman says:

    LOLOLOL x 100! (Of course, I can laugh because I’m already a FF recipient…ahem…)

  7. StacyLORourke says:

    elissapr SpinSucks hilarious!

  8. CherylSchirillo says:

    Thanks guys KristenDaukas JayDolan Funniest post I’ve read all week. But Jay played it safe in the end ; )

  9. Arment Dietrich, Inc. says:

    Sorry Ken, I mean pretty funny 🙁 I clearly have not had my coffee ^yp

  10. Ha!! Hilarious!! The stick figures are my favorite.

  11. Gini Dietrich says:

    I’m quite pleased.

  12. Lindsay Bell-Wheeler says:

    High praise indeed! 😉

  13. I’d nominate the famous writer, Jack Steiner, also known as Dear Abby. He is a man of the people and is the former leader of the land of Pseudonymnia.

  14. Keena Lykins says:

    Love the stick figures and can totally relate. The only person I can think to recommend is my snarky, smart-ased dog.

  15. Word Ninja says:

    I recommend hearing from the stick cat!

  16. SpinSucks says:

    Matt_Cerms Thanks for sharing Matt!

  17. communitygirl says:

    I’m honored to be mentioned here. so I figured the least I could do is show up and post a comment.  I’ve got two to share: @claychristensen @AmyPorterfield.

  18. HowieG says:

    ‘Drunk with power’ @JayDolan you mean just drunk. But seeing the commenting crew, seriously how could not at least wish you were drunk. Booze really does numb the pain. I know you wanted to recommend. Chris Brogan. Brian Solis. The Jamaican Bobsled Team. Justin Bieber. But then only the Bob Sled team knows social media. 
    You really blew it. I totally would of chosen someone that ginidietrich would never choose if it was the last person on Twitter without a Follow Friday yet….like Urkle or someone like that.

  19. JayDolan says:

    howiegoldfarb SpinSucks Am I a hippy?

  20. CatFoodBreath says:

    biggreenpen JayDolan I would just mention me. I am awesome.

    • biggreenpen says:

      Oh, we know. You tell us all the time. #FF RT CatFoodBreath biggreenpen JayDolan I would just mention me. I am awesome.

  21. Hajra says:

    Misuse the power. Always misuse the power. 😉

  22. JodiEchakowitz says:

    Haha! RT shonali: This is hilarious! The Five Stages of Writing a #FollowFriday Post by JayDolan http://t.co/upCrfF44Yk via ginidietrich

  23. SFCpdx says:

    FelicityFields That “tradition” I fear has lost it’s veracity, seems now to be merely a chance to generate mentions & RT’s vs. recommends.

    • FelicityFields says:

      SFCpdx SpinSucks actually does a blog post, not just a tweet, & writes about why they’re commending someone for FollowFriday. It’s sweet.

      • SFCpdx says:

        FelicityFields Yes, cute post by SpinSucks An aside, I tracked click rate of #FF tweets – has decreased a lot. (Lovely day in #PDX, eh?)

  24. RebeccaTodd says:

    Hah this post is GOLD!!! Sorry I missed it last week. If it isn’t too late, my #FollowFriday belongs to YOU, @JayDolan !

  25. dbvickery says:

    I’m behind on my SpinSucks consumption, so I am catching up. Loved the pics that went with this post, Jay.
    I’m in Starbucks now…nobody recognized me…so SpinSucks #FollowFriday Fame is fleeting. <sigh>

  26. […] not to be left behind, while I was celebrating my 10 year anniversary in Paris with Mr. D, Jay Dolan and Chuck Kent created #FollowFriday posts not to be […]

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